14088111
Descrição
Quiz por Lorisse Bazley, atualizado more than 1 year ago
|
Criado por Lorisse Bazley
mais de 6 anos atrás
|
|
Questão 1
Questão
Which of the following is not a role of marketing communication in services?
Responda
-
Adding value through communications content
-
Differentiating the services offering
-
Minimising the involvement of backstage personnel
-
Positioning the services offering
-
Promoting contribution of front stage personnel
Questão 2
Questão
A business sends consumers advertisements by text message based on their location in shopping centres. What kind of marketing communication is this?
Responda
-
Mobile advertising
-
Self-service
-
Podcasting
-
Social networking
-
Word of mouth
Questão 3
Questão
Which of the following is NOT a method which would be likely to stimulate or dampen demand to match capacity?
Responda
-
Price changes
-
Room upgrades at hotel
-
Running promotions
-
Training customers
-
Cut-price hair style on Tuesdays
Questão 4
Questão
Mittal and Baker (2002) highlight four problems for marketers seeking to promote service attributes. These are:
Responda
-
generality, abstractness, non-searchability, mental impalpability
-
generality, abstractness, non-availability, mental impalpability
-
generality, concreteness, non-searchability, mental impalpability
Questão 5
Questão
The most important thing that Woolworths did to have a smooth transition to their new self-serve technology and educate their customers was to:
Responda
-
vet intending consumers to ensure they had an understanding of technology
-
post explicit instructions at the checkout
-
have an online information sheet
-
send out information fliers to regular customers
-
have a staff member available to answer customer queries
Questão 6
Questão
_______, ______ and _______ represent three broad target audiences for any service communication and strategies.
Responda
-
Media; users; employees
-
Prospects; users; employees
-
Organisations; users; employees
-
Prospects; media; employees
Questão 7
Questão
The traditional communications mix can be divided into two distinct channels – those that are:
Responda
-
controlled by the organisation and by the media
-
information-based and those that are not
-
controlled by the organisation and those that are not
-
controlled by the media and those that are not
-
controlled by the organisation and those that are controlled by the media
Questão 8
Questão
If using direct marketing as a tool to send personalised messages to a highly targeted audience, the best approach is to use:
Responda
-
permission marketing
-
encourage consumers to sign up for the messages
-
persuade consumers to volunteer their attention
-
all of the above
-
b and c
Questão 9
Questão
Two methods which Google uses to enable organisations to display their ads at websites which are part of the Google content networks are:
Responda
-
ease of use and AdSense
-
AdWords and AdSense
-
sponsored links and AdSense
-
AdWords and ease of use
-
AdWords and sponsored links
Questão 10
Questão
Which of the following is NOT a technique that marketers would be likely to use in encouraging word of mouth from satisfied customers?
Responda
-
Creating exciting promotions
-
Paying for the promotion of word of mouth
-
Presenting and publicising testimonials
-
Referencing knowledgeable individuals
-
Referencing other purchasers
Quer criar seus próprios Quizzes gratuitos com a GoConqr? Saiba mais.