Questão 1
Questão
Understanding the needs of the customer
Responda
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Need
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Marketing
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Product orientation
-
Sales orientation
Questão 2
Questão
state of being where we desire something that we do not possess but yearn to acquire
Responda
-
need
-
marketing
-
product orientation
-
sales orientation
Questão 3
Questão
[blank_start]____________[blank_end] focus on a manufacturing and production quantity in which customers are meant to choose based on what is most abundantly
Questão 4
Questão
[blank_start]_____________[blank_end]hard selling to the customer, who has greater choice thanks to more competition in the marketplace
Questão 5
Questão
[blank_start]__________[blank_end] a strong emphasis on the marketing concept and development of a more comprehensive approach to understanding the customer
Questão 6
Questão
[blank_start]_____________[blank_end]looking not only at the customer but expanding marketing efforts to include aspects from the external environment that go beyond a firm's customers, suppliers, and competitors.
Questão 7
Questão
buyer's evaluation of a good or service in terms of whether it has met their needs and expectations
Responda
-
customer satisfaction
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relationship marking
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customer value
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exchange
Questão 8
Questão
a strategy that focuses on keeping and improving relationships with current customers
Questão 9
Questão
relates to the tangible and intangible aspects of a company's offering
Responda
-
product
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price
-
place
-
promotion
Questão 10
Questão
refers to the quantifying of a value in exchange for a company's offering.
Responda
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price
-
place
-
promotion
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product
Questão 11
Questão
relates to much of the behind-the-scenes activities of marking of an offering available to the customer. This is the world of channels and logistics, where decisions made on how to get a company's product to market could be more important than the product itself.
Responda
-
place
-
price
-
product
-
promotion
Questão 12
Questão
relates to what most people believe marketing to be about.these are the most visible activities of marketing, the ones that get into the news and the faces of customers
Responda
-
promotion
-
place
-
product
-
price
Questão 13
Questão
people giving up one thing to receive another thing they would rather have
Responda
-
exhange
-
customer value
-
relationship marking
Questão 14
Questão
the relationship between benefits and the sacrifice necessary to obtain those benefits
Responda
-
customer value
-
customer satisfaction
-
exchange
Questão 15
Questão
what are the five forces of competition
Responda
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direct, substitute, new entrants, suppliers, buyers
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direct, price, new entrants, suppliers, buyers
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buyers, suppliers, substitute, new entrants, target market
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direct, substitute, new entrants, suppliers, and buyees
Questão 16
Questão
[blank_start]_____[blank_end] a comparison of income vs. the relative cost of a set standard of goods and services in different geographic areas.-
Questão 17
Questão
[blank_start]______[blank_end]the amount of money people have to spend on nonessential items
Questão 18
Questão
[blank_start]____________[blank_end] a period of economic activity characterized by negative growth, which reduces demand for goods and services
Questão 19
Questão
a business's concern for society's welfare
Questão 20
Questão
a business philosophy seen as the pursuit of profit while also benefiting society and the environment
Questão 21
Questão
the concept of exponentially rapid growth starting with human desire for improved products, spurring, competitive pursuit of market share, diving innovation and technology, resulting in higher standard of living, but with new socio-environmental problems