Principles of Marketing, 4th Canadian Edition

Descrição

Lamb, Hair, McDaniel, Boivin, Gaudet, Shearer
Juls Castro
Quiz por Juls Castro, atualizado more than 1 year ago
Juls Castro
Criado por Juls Castro aproximadamente 6 anos atrás
574
0

Resumo de Recurso

Questão 1

Questão
Understanding the needs of the customer
Responda
  • Need
  • Marketing
  • Product orientation
  • Sales orientation

Questão 2

Questão
state of being where we desire something that we do not possess but yearn to acquire
Responda
  • need
  • marketing
  • product orientation
  • sales orientation

Questão 3

Questão
[blank_start]____________[blank_end] focus on a manufacturing and production quantity in which customers are meant to choose based on what is most abundantly
Responda
  • product orientation

Questão 4

Questão
[blank_start]_____________[blank_end]hard selling to the customer, who has greater choice thanks to more competition in the marketplace
Responda
  • Sales orientation

Questão 5

Questão
[blank_start]__________[blank_end] a strong emphasis on the marketing concept and development of a more comprehensive approach to understanding the customer
Responda
  • marketing company orientation

Questão 6

Questão
[blank_start]_____________[blank_end]looking not only at the customer but expanding marketing efforts to include aspects from the external environment that go beyond a firm's customers, suppliers, and competitors.
Responda
  • social marketing orientation

Questão 7

Questão
buyer's evaluation of a good or service in terms of whether it has met their needs and expectations
Responda
  • customer satisfaction
  • relationship marking
  • customer value
  • exchange

Questão 8

Questão
a strategy that focuses on keeping and improving relationships with current customers
Responda
  • relationship marking
  • exchange customer satisfaction
  • customer value
  • needs

Questão 9

Questão
relates to the tangible and intangible aspects of a company's offering
Responda
  • product
  • price
  • place
  • promotion

Questão 10

Questão
refers to the quantifying of a value in exchange for a company's offering.
Responda
  • price
  • place
  • promotion
  • product

Questão 11

Questão
relates to much of the behind-the-scenes activities of marking of an offering available to the customer. This is the world of channels and logistics, where decisions made on how to get a company's product to market could be more important than the product itself.
Responda
  • place
  • price
  • product
  • promotion

Questão 12

Questão
relates to what most people believe marketing to be about.these are the most visible activities of marketing, the ones that get into the news and the faces of customers
Responda
  • promotion
  • place
  • product
  • price

Questão 13

Questão
people giving up one thing to receive another thing they would rather have
Responda
  • exhange
  • customer value
  • relationship marking

Questão 14

Questão
the relationship between benefits and the sacrifice necessary to obtain those benefits
Responda
  • customer value
  • customer satisfaction
  • exchange

Questão 15

Questão
what are the five forces of competition
Responda
  • direct, substitute, new entrants, suppliers, buyers
  • direct, price, new entrants, suppliers, buyers
  • buyers, suppliers, substitute, new entrants, target market
  • direct, substitute, new entrants, suppliers, and buyees

Questão 16

Questão
[blank_start]_____[blank_end] a comparison of income vs. the relative cost of a set standard of goods and services in different geographic areas.-
Responda
  • purchasing power

Questão 17

Questão
[blank_start]______[blank_end]the amount of money people have to spend on nonessential items
Responda
  • discretionary income

Questão 18

Questão
[blank_start]____________[blank_end] a period of economic activity characterized by negative growth, which reduces demand for goods and services
Responda
  • recession

Questão 19

Questão
a business's concern for society's welfare
Responda
  • corporate social responsibility
  • triple bottom line
  • social acceleration
  • pyramid of corporate social responsibility

Questão 20

Questão
a business philosophy seen as the pursuit of profit while also benefiting society and the environment
Responda
  • triple bottom line
  • corporate social responsibility
  • pyramid of corporate social responsibility

Questão 21

Questão
the concept of exponentially rapid growth starting with human desire for improved products, spurring, competitive pursuit of market share, diving innovation and technology, resulting in higher standard of living, but with new socio-environmental problems
Responda
  • social acceleration
  • pyramid of corporate social responsibility
  • triple bottom line
  • green marketing

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