2421327
Questão 1
Questão
In survey research, the percentage of persons in the general population that fit the qualifications to be sampled is the incidence rate.
Responda
- True
- False
Questão 2
Questão
In a Basic Experimental Design, the research designer would be manipulating only one independent variable.
Responda
- True
- False
Questão 3
Questão
For a self-administered questionnaire in survey research, the field worker and the respondent are in face-to-face contact.
Responda
- True
- False
Questão 4
Questão
If the type of behavior in question occurs infrequently, observation research would be preferable to survey research.
Responda
- True
- False
Questão 5
Questão
Which of the following is not a precondition to demonstrate causation?
Responda
-
isolation of the effect variable (indicate transfer relationship)
-
predictable statistical relationship between two variables (show concomitant variation)
-
appropriate time order of occurrence (correct temporal sequence)
-
elimination of other possible causal factors (avoid spurious association)
Questão 6
Questão
Physiological measurement devices are a(an) _______________ observation research format.
Responda
-
personal
-
mechanical
-
human
-
inert
Questão 7
Questão
In survey research, mistakes made in the transfer of a respondent's answers from the completed questionnaire to a SPSS data file is:
Responda
-
interviewer error
-
data processing error
-
non response bias
-
interviewer cheating
Questão 8
Questão
A researcher records on blank note cards the waiting time of customers in a checkout line at a grocery store. This is an example of:
Responda
-
structured observation
-
contrived observation
-
unstructured observation
-
response latency
Questão 9
Questão
All of the following are a type of personal interview, except:
Responda
-
mall-intercept
-
executive (or office)
-
mail panel
-
door-to-door (or in-home)
Questão 10
Questão
A marketing research firm conducts a test market to assess the attractiveness of packaging colors for a snack foods product by having subjects view proposed packaging designs on a computer screen. This is an example of a:
Responda
-
controlled test market
-
field test market
-
standard test market
-
simulated test market
Questão 11
Questão
In a Factorial Experimental Design, the research designer would be manipulating more than one independent variable.
Responda
- True
- False
Questão 12
Questão
In survey research, the percentage of persons in the general population that fit the qualifications to be sampled is the response rate.
Responda
- True
- False
Questão 13
Questão
For an electronic communication survey, the field worker and the respondent are in face-to-face contact.
Responda
- True
- False
Questão 14
Questão
If the type of behavior of interest to a researcher occurs infrequently, survey research would be preferable to observation research.
Responda
- True
- False
Questão 15
Questão
When a researcher tries to say that the results of a test market in Indianapolis will hold in a national rollout of a new product, this researcher is concerned with:
Responda
-
internal validity
-
external validity
-
constant error
-
the repeated measures effect
Questão 16
Questão
Content analysis is a (an) ______________ observation research format.
Responda
-
disguised
-
human or personal
-
mechanical or electrical
-
ethnographic
Questão 17
Questão
A field worker wearing a baseball cap with the name of the research client's store during the survey would most likely result in:
Responda
-
interviewer bias
-
interviewer error
-
non response bias
-
interviewer cheating
Questão 18
Questão
Conducting a survey in a high pedestrian traffic location is a:
Responda
-
door-to-door survey
-
traffic counter survey
-
mail panel survey
-
mall-intercept survey
Questão 19
Questão
Which of the following is not a dimension along which approaches to observation vary?
Responda
-
direct vs. contrived
-
visible vs. hidden
-
rigid vs. flexible
-
human vs. mechanical
Questão 20
Questão
A marketing research firm conducts a test market for a household laundry detergent product at all mass-merchandiser stores in Louisville and its suburbs. This is an example of a:
Responda
-
simulated test market
-
controlled test market
-
standard test market
-
demographic test market
Questão 21
Questão
Laboratory experiments tend to have less internal validity than field experiments.
Responda
- True
- False
Questão 22
Questão
In survey research, the percentage of total attempted interviews that are successfully completed is the response rate.
Responda
- True
- False
Questão 23
Questão
A person selected to participate in an ad hoc mail survey would receive several questionnaires over the time period of this particular research study.
Responda
- True
- False
Questão 24
Questão
In order for observation research to take place, the needed information must be observable.
Responda
- True
- False
Questão 25
Questão
The question as to whether the independent variable was the sole cause of the change in the dependent variable is the basic issue in:
Responda
-
a repeated measures study
-
a matching study
-
internal validity
-
external validity
Questão 26
Questão
A mystery shopper is a (an) _______________ observation research format.
Responda
-
store traffic
-
mechanical or electrical
-
human or personal
-
inert
Questão 27
Questão
A field worker accidentally omits a question on a questionnaire that asks a respondent for his/her home Zip Code and makes-up answers before turning in the questionnaires. This situation is an example of:
Responda
-
sample selection error
-
data processing error
-
non response bias
-
interviewer cheating
Questão 28
Questão
Which of the following is a contrived situation for observation research?
Responda
-
getting subjects to participate in a simulated store situation so that their behavior can be observed
-
when the subject has no knowledge that he/she is being observed
-
the observer plays no part in the behavior of interest
-
the observer uses a pre-printed observation research form to record the subject's behavior
Questão 29
Questão
Which of the following is not a type of electronic communications survey method?
Responda
-
fax survey
-
computer assisted personal interviewing (CAPI)
-
e-mail survey
-
computerized voice-activated telephone interview
Questão 30
Questão
Which of the following is a limitation of using a test market?
Responda
-
test markets are more expensive relative to descriptive research studies
-
the potential for loss of secrecy while the test market is underway
-
conducting a test market normally requires more time than conducting a survey
-
All of the above are limitations of a test market
Questão 31
Questão
Laboratory experiments tend to have less external validity than field experiments.
Responda
- True
- False
Questão 32
Questão
In survey research, the percentage of total attempted interviews that are successfully completed is the incidence rate.
Responda
- True
- False
Questão 33
Questão
An internet (web) survey in which the research designer specifically selects potential respondents is a recruited survey.
Responda
- True
- False
Questão 34
Questão
An advantage of observation research is that it captures what people say they do as opposed to their actual behaviors.
Responda
- True
- False
Questão 35
Questão
Which term refers to an experimental design element that unintentionally provides subjects with hints about the research hypothesis?
Responda
-
confounding effect
-
Hawthorne effect
-
testing effect
-
demand characteristic
Questão 36
Questão
Scanner-based research is a (an) _____________ observation research format.
Responda
-
personal
-
mechanical
-
human
-
inert
Questão 37
Questão
In answering a question on a questionnaire, the respondent accidentally provides an incorrect answer. This situation is an example of:
Responda
-
deliberate falsification
-
processing error
-
non response bias
-
unconscious misrepresentation
Questão 38
Questão
Compared to a natural observation research situation, a contrived observation research situation would not:
Responda
-
allow the researcher to collect data faster
-
allow for more control over things that might distort the behavior being studied
-
result in lower project costs
-
provide a more realistic environment in which to observe the behavior of interest
Questão 39
Questão
The interviewer would be in voice contact with the respondent in a (an):
Responda
-
computer-assisted telephone interview (CATI)
-
fax survey
-
computer assisted personal interview (CAPI)
-
e-mail survey
Questão 40
Questão
Which of the following is a limitation of using a test market?
Responda
-
test markets are less expensive relative to descriptive research studies
-
the potential for loss of secrecy while the test market is underway
-
conducting a test market normally requires less time than conducting a survey
-
All of the above are limitations of a test market
Questão 41
Questão
The conceptual definition is a verbal explanation of what a concept is and what it is not
Responda
- True
- False
Questão 42
Questão
Measuring only once characteristic of a retailer's customer service would be an example of the use of an uni-dimensional measurement scale.
Responda
- True
- False
Questão 43
Questão
An advantage of a multiple choice (or multi-item or determinant-choice) question is the lack of limitations on the respondent's answers.
Responda
- True
- False
Questão 44
Questão
The ability of a measurement scale to provide consistent results over time is referred to as its:
Responda
-
reliability
-
level
-
validity
-
skip pattern
Questão 45
Questão
A marketing research firm needs to obtain information from past customers of a fitness center. What type of question should be used to determine if a potential respondent meets this requirement?
Responda
-
screening question
-
rating question
-
ranking question
-
skip pattern question
Questão 46
Questão
A nominal level scale has which of the following scaling properties?
Responda
-
order and assignment, but no origin and distance
-
order, assignment, origin, and distance
-
order, assignment, and origin, but not distance
-
only assignment
Questão 47
Questão
The following question and provided answer choices are an example of what type of scale?...
The quality of the customer service that you received today at Joe's Pizza Restaurant was: (please circle one choice)
excellent________very good_________good___________very poor
Responda
-
unbalanced scale
-
ranking scale
-
balanced scale
-
non-forced choice scale
Questão 48
Questão
Using an ordinal scale for the provided answer choices to a question on a questionnaire allows the researcher to calculate the _________ for the obtained data.
Responda
-
mode but no other measures of central tendency
-
mode and median
-
mode, median, and mean
-
mode and standard deviation
Questão 49
Questão
The following is an example of what type of question?
The quality of the pizza at Joe's Pizza, three-time winner of the "Best of Bloomington Pizza" award, is:__________ Excellent ____________Good
Responda
-
pivot question
-
biased question
-
semantic differential question
-
checklist question
Questão 50
Questão
What type of scale is the following?
Please circle the service characteristic on each line that is most important to you when making a purchase on an online retailer's website.
order shipped correctly - order arrived when promised
order arrived when promised - convenient merchandise return
convenient merchandise return - order shipped correctly
Responda
-
numerical scale
-
paired comparison scale
-
constant sum scale
-
rating scale
Questão 51
Questão
A rule is a guide, method, or command that tells a researcher what to do in measuring an object.
Responda
- True
- False
Questão 52
Questão
Measuring five characteristics of a restaurant's delivery service quality would be an example of the use of a multi-dimensional measurement scale.
Responda
- True
- False
Questão 53
Questão
A disadvantage of a multiple choice (or multi-item or determinant-choice) question is the limitations on the respondent's answers.
Responda
- True
- False
Questão 54
Questão
The ability of a scale to measure what was intended to be measured is referred to as its:
Responda
-
reliability
-
level
-
validity
-
intensity
Questão 55
Questão
A few questions on a questionnaire will not apply to students under the age of 21 while a few other questions will only apply to students 21 years old or older. The majority of questions on the questionnaire are applicable to all students. What type of question should be used in this situation by the research designer.
Responda
-
screening question
-
double-barreled question
-
neutral category question
-
skip pattern question
Questão 56
Questão
An interval scale has which of the following scaling properties?
Responda
-
order and assignment, but not origin and distance
-
order, assignment, origin, and distance
-
order, assignment, and distance, but not origin
-
only distance
Questão 57
Questão
The following question and provided answer choices are an example of what type of scale?
The quality of the dessert that you had after dinner today was: (please circle one)
excellent - good - fair - poor - very poor
Responda
-
ratio scale
-
ranking scale
-
rating scale
-
non-forced choice scale
Questão 58
Questão
Using a nominal scale for the provided answer choices to a question on a questionnaire allows the researcher to calculate the ______ for the obtained data.
Responda
-
mode but no other measures of central tendency
-
mode and median
-
mode, median, and mean
-
mode and standard deviation
Questão 59
Questão
What is wrong with the following question and provided answer choices on a questionnaire?
What was your annual household income for 2014?
_________ less than 30k
_________ 30k - 40k
_________ 50k - 60k
_________ more than 60k
Responda
-
the response categories are not exhaustive.
-
the response categories are not mutually exclusive
-
it is a double-barreled question
-
All of the above are errors in this question
Questão 60
Questão
What type of scale is the following?
Please divide 100 points between each of these service characteristics based on their importance to you in ordering from an online retailer.
__________ order shipped correctly
__________ order arrived when promised
__________ convenient merchandise return
Responda
-
numerical scale
-
paired comparison scale
-
constant-sum scale
-
rating scale
Questão 61
Questão
The operational definition specifies the methods to be used in measuring a concept.
Responda
- True
- False
Questão 62
Questão
Measuring five characteristics of a retailer's customer service would be an example of the use of a uni-dimensional measurement scale.
Responda
- True
- False
Questão 63
Questão
Questions in which the respondent can reply in his/her own words are open-ended response questions.
Responda
- True
- False
Questão 64
Questão
The reliability of a measurement scale refers to its:
Responda
-
internal consistency
-
external completeness
-
validity capture
-
skip pattern sequence
Questão 65
Questão
A marketing research firm needs to obtain information from current customers of a casual dining food restaurant. What type of question should be used to determine if a potential respondent meets this requirement?
Responda
-
screening question
-
double-barreled question
-
neutral category question
-
skip pattern question
Questão 66
Questão
A scale which can only name or identify persons, objects, or events, but has no other measurement capabilities is a (an):
Responda
-
ratio level scale
-
ordinal level scale
-
nominal level scale
-
interval level scale
Questão 67
Questão
A respondent asked to assign each of the IU campus libraries to one of the following four groups - totally awesome, awesome, somewhat awesome, and not worth my time. This is an example of a:
Responda
-
choosing task
-
ranking task
-
rating task
-
sorting
Questão 68
Questão
Using a ratio scale for the provided answer choices to a question on a questionnaire allows the researcher to calculate the ________ for the obtained data.
Responda
-
mode but no other measures of central tendency
-
mode and median but no other measures of central tendency
-
mean, median, variance, and standard deviation
-
median and mean, but not the mode and standard deviation
Questão 69
Questão
What is wrong with the following question and provided answer choices on a questionnaire?
How much money did you have in your personal savings account on January 31, 2015?
_____ less than 10k
______ 10k - 20k
______ 20k - 30k
______ more than 30k
Responda
-
the response categories are not exhaustive
-
the response categories are not mutually exclusive
-
it is a double-barreled question
-
All of the above are errors in this question
Questão 70
Questão
Which of the following is an example of a category scale?
Responda
-
numerical scale
-
Stapel scale
-
Likert scale
-
All of the above are correct
Questão 71
Questão
A verbal explanation of what a concept is and what it is not is called a criterion definition.
Responda
- True
- False
Questão 72
Questão
An ordinal scale is the simplest level of measurement scale.
Responda
- True
- False
Questão 73
Questão
The unit of analysis for a questionnaire is the respondent.
Responda
- True
- False
Questão 74
Questão
Measurement is a process by which numbers can be assigned in a precise manner to a person following specific rules to represent quantities of attributes of the person.
Responda
- True
- False
Questão 75
Questão
A marketing research firm needs to obtain information from parents of university students. What type of question should be used to determine if a potential respondent meets this requirement?
Responda
-
screening question
-
double-barreled question
-
neutral category question
-
skip pattern question
Questão 76
Questão
As discussed in this course, the distinction between an interval level scale and a ratio level scale involves which scaling property?
Responda
-
order
-
assignment
-
origin
-
distance
Questão 77
Questão
What type of scale is this?
The ease of the navigation on the YourTexts4Less.com web site is: (please circle one)
very very good - very good - good - poor - very poor - very very poor
Responda
-
unbalanced scale
-
ranking scale
-
behavioral intent scale
-
forced-choice scale
Questão 78
Questão
Which of the following is an advantage of an open-ended response question?
Responda
-
the ability to easily obtain simple information
-
the ease of coding the responses for future analysis
-
the lack of limitations on the respondent's answers
-
Both (a.) and (b.) are correct
Questão 79
Questão
The following is an example of what type of question?
Please mark which of the following news websites you viewed yesterday.
_____cnn.com ________foxnews.com ______idsnews.com ________msnbc.com
Responda
-
stapel question
-
biased question
-
semantic differential question
-
checklist question
Questão 80
Questão
What type of scale is the following?
Please circle the number that best represents how happy or unhappy you are with CampusClothingOnline.com's merchandise return process.
Responda
-
numerical scale
-
paired comparison scale
-
constant-sum scale
-
LIkert scale
Questão 81
Questão
In a Factorial Experimental Design you are able to measure interaction effects of independent variables.
Responda
- True
- False
Questão 82
Questão
When you use two or more Survey Research Methods in a coordinated effort... you are using a _______.
Responda
-
incidence rate
-
mixed mode survey
-
response rate
Questão 83
Questão
What conditions are necessary for the use of observation research?
Responda
-
needed information must be observable
-
behavior of interest must be repetitive, frequent, or predictable
-
for human observation formats, the behavior of interest must be of relatively short duration
-
All of the above are correct.
Questão 84
Questão
Interviewer cheating is an error due to the interviewer falsifying entire interview, or parts of it.
Responda
- True
- False
Questão 85
Questão
This type of error is due to interviewer’s mistake in recording the respondent’s answer...
Responda
-
sample selection error
-
interviewer error
-
interviewer cheating
-
data-processing error
Questão 86
Questão
This type of error is due to incorrect selection of population elements for the sample...
Responda
-
sample selection error
-
data-processing error
-
interviewer error
-
interviewer cheating
Questão 87
Questão
Administrative error is an error caused by the improper administration or execution of the research task.
Responda
- True
- False
Questão 88
Questão
This type of error is due to the respondent offering “researcher’s expected” response...
Responda
-
acquiescence bias
-
interviewer bias
-
social desirability bias
-
extremity bias
Questão 89
Questão
This type of error is due to the interviewer’s influencing of respondent’s answers...
Responda
-
social desirability bias
-
acquiescence bias
-
extremity bias
-
interviewer bias
Questão 90
Questão
This type of error is due to the respondent selecting endpoint answers...
Responda
-
extremity bias
-
interviewer bias
-
social desirability bias
-
acquiescence bias
Questão 91
Questão
This type of error is due to the respondent selecting answers that other persons would view favorably...
Responda
-
extremity bias
-
acquiescence bias
-
social desirability bias
-
interviewer bias
Questão 92
Questão
Mystery Shoppers are a (an) ___________observation research format.
Responda
-
personal (human)
-
mechanical
-
inert
-
electronic
Questão 93
Questão
In-store observation is a (an) ___________observation research format.
Responda
-
mechanical/electronic
-
personal (human)
-
inert
Questão 94
Questão
Physical Trace or Artifacts are a (an) ___________observation research format.
Responda
-
personal (human)
-
mechanical/electronic
-
inert
Questão 95
Questão
Audit or Inventories are a (an) ___________observation research format.
Responda
-
Mechanical/Electronic
-
Personal (human)
-
Inert
Questão 96
Questão
Content Analysis is a (an) ___________observation research format.
Responda
-
personal (human)
-
mechanical/electronic
-
inert
Questão 97
Questão
What is the device that measures galvanic skin response, a measure of involuntary changes in the electrical resistance of the skin?
Responda
-
pupilometer
-
psychogalvanometer
-
voice-pitch analysis
Questão 98
Questão
Response latency is the amount of time it takes to make a choice between two alternatives, used as a measure of the strength of preference.
Responda
- True
- False
Questão 99
Questão
What is the name of a machine that allows one to measure what portions of the brain are active at a given time?
Responda
-
Response Latency
-
Magnetic Resonance Imagery Device
-
Pupilometer
-
Psychogalvanometer
Questão 100
Questão
What term is used to denote a proportion of people who are exposed to an Internet ad who actually click on its hyperlink to enter its website?
Responda
-
Click Through Rate CTR
-
Pupilometer
-
Psychogalvanometer
Questão 101
Questão
This type of validity is defined as the ability of a measure to correlate with other standard measures of similar constructs or established criteria.
Responda
-
criterion validity
-
construct validity
-
convergent validity
-
discriminant validity
Questão 102
Questão
This type of validity depends on internal consistency so that multiple measures converge on a single meaning.
Responda
-
discriminant validity
-
criterion validity
-
construct validity
-
convergent validity
Questão 103
Questão
This type of validity is the extent to which individual measure' content match the intended concept's definition.
Responda
-
criterion validity
-
construct validity
-
face (content) validity
-
convergent validity
Questão 104
Questão
This type of validity exists when a measure reliably measures and truthfully represents a unique concept; it consists of several components including face validity, convergent validity, criterion validity, and discriminant validity.
Responda
-
Construct Validity
-
John Denver
Questão 105
Questão
This type of validity represents how unique or distinct is a measure; a scale should not correlate too highly with a measure of a different construct.
Responda
-
convergent validity
-
discriminant validity
-
construct validity
-
face (content) validity
Questão 106
Questão
Sampling Error arises because of inadequacies of the actual respondents to represent the population of interest
Responda
- True
- False
Questão 107
Questão
_________ error results from some imperfect aspect of the research design that causes respondent error or from a mistake in the execution of the research....
Responda
-
Sampling
-
Systemic
-
Administrative
Questão 108
Questão
Population parameter refers to some true value of a phenomenon within a population...
Responda
- True
- False
Questão 109
Questão
A persistent tendency for the results of a sample to deviate in one direction from the true value of the population parameter...
Responda
-
population parameter
-
respondent error
-
sample bias
Questão 110
Questão
A category of sample bias resulting from some respondent action such as lying or inaction such as not responding
Responda
-
respondent error
-
sampling error
-
nonrespondents
Questão 111
Questão
Sample members who are not contacted or who refuse to cooperate in the research...
Responda
-
nonrespondents
-
people who aren't diggin it
Questão 112
Questão
___________________________ is a screening procedure that involves a trial run with a group of respondents to iron out fundamental problems in survey design
Responda
-
pretesting
-
click rate
-
prescreening
Questão 113
Questão
______________ is a survey method that requires the interviewer to travel to the respondent's location to drop off questionnaires that will be picked up later
Responda
-
cover letter
-
drop off method
-
e-mail surveys
Questão 114
Questão
A cover letter is aletter that accompanies a questionnaire to induce the reader to complete and return the questionnaire...
Responda
- True
- False
Questão 115
Questão
This a description of what time of interviewing technique: telephone interviews conducted from a central location, allowing firms to hire a staff of professional interviewers and to supervise and control the quality of interviewing more effectively
Responda
-
central location interviewing
-
random digit dialing
-
self-administered questionnaires
Questão 116
Questão
Item Nonresponse is the failure of a respondent to provide an answer to a survey question
Responda
- True
- False
Questão 117
Questão
______________ bias that occurs because people who feel strongly about a subject are more likely to respond to survey questions than people who feel indifferent about it
Responda
-
self-selection bias
-
response bias
-
extremity bias
Questão 118
Questão
These are potential respondents in the sense that they are members of the sampling frame but who don't receive the request to participate in the research...
Responda
-
refusals
-
no contacts
-
nonresponse error
Questão 119
Questão
These are questions in which respondents are given specific, limited-alternative responses and asked to choose the one closest to their own viewpoint
Responda
-
open-ended response questions
-
fixed-alternative questions
-
simple dichotomy questions
Questão 120
Questão
A Simple Dichotomy question is a fixed-alternative question that requires the respondent to choose one of two alternatives
Responda
- True
- False
Questão 121
Questão
________________is a fixed-alternative question that asks for an answer about general frequency of occurence
Responda
-
checklist question
-
frequency-determination question
-
multiple choice question
-
leading question
Questão 122
Questão
__________ is a fixed-alternative question that allows the respondent to provide multiple answers to a single question by checking off items
Responda
-
leading question
-
frequency-determination question
-
checklist question
-
loaded question
Questão 123
Questão
________ is a question that suggests a socially desirable answer or is emotionally charged
Responda
-
leading question
-
loaded question
-
checklist question
-
frequency-determination question
Questão 124
Questão
_________ is a question that suggests or implies certain answers... it directs the user to an answer
Responda
-
loaded question
-
checklist question
-
leading question
-
frequency-determination question
Questão 125
Questão
____________ is an introductory statement or preamble to a potentially embarrassing question that reduces a respondent's reluctance to answer by suggesting that certain behavior is not unusual
Responda
-
counterbiasing statement
-
loaded question
-
split-ballot technique
Questão 126
Questão
A Split Ballot technique is process of using two alternative phrasings of the same question for respective halves of a sample to elicit a more accurate total response than would a single phrasing
Responda
- True
- False
Questão 127
Questão
_______________ is a question that may induce bias because it covers two or more issues at once
Responda
-
double-barreled question
-
aided-recall
-
split-ballot technique
Questão 128
Questão
Order Bias results when a particular sequencing of questions that affects the way a person responds or when the choices provided as answers favors one response over another
Responda
- True
- False
Questão 129
Questão
____________ is asking general questions before specific questions in order to obtain unbiased responses
Responda
-
order bias
-
funnel technique
-
randomized response technique
-
unaided recall
Questão 130
Questão
___________________ involve(s) randomly assigning respondents to answer either the question of interest or a mundane and embarrassing question
Responda
-
randomized response techniques
-
funnel technique
-
survey flow
-
split-ballot technique
Questão 131
Questão
_________ is a term referring to a respondent who stops answering questions before reaching the end of the survey
Responda
-
survey flow
-
breakoff
-
filter questions
-
funnel technique
Questão 132
Questão
A Filter Question is a question that screens out respondents who are not qualified to answer a second question
Responda
- True
- False
Questão 133
Questão
____________ is the term allocated to the process of directing respondents to alternative portions of the questionnaire based on their response to a filter question
Responda
-
branching
-
heat map question
-
skip pattern question
Questão 134
Questão
Several similar questions of the same format all arranged in a grid format are called a ____________________
Responda
-
index question
-
multiple-grid (matrix table) question
-
heat map question
Questão 135
Questão
______________ is a graphical question that tracks the part of an image or advertisement that most captures a respondent's attention
Responda
-
heat map question
-
multiple grid (matrix table) question
-
branching
Questão 136
Questão
_______________ software allows question answers to be inserted into later questions
Responda
-
Piping
-
Tubing
-
Funneling
Questão 137
Questão
_______________ is a tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research
Responda
-
Preliminary Tabulation
-
Back Translation
-
Piping Software
-
Branching
Questão 138
Questão
Back translation is the process of taking a questionnaire that has previously been translated into another language and having a second, independent translator translate it back to the original language
Responda
- True
- False
Questão 139
Questão
_________________ is the process of describing some property of a phenomenon of interest, usually by assigning numbers in a reliable and valid way
Responda
-
Concept
-
Measurement
-
Operationalization
-
Branching
Questão 140
Questão
__________________ is the process of identifying scale devices that correspond to properties of a concept involved in a research process
Responda
-
Scale
-
Concept
-
Operationalization
Questão 141
Questão
Correspondence rules indicate the way that a certain value on a scale corresponds to a true value of a concept
Responda
- True
- False
Questão 142
Questão
___________ scales represent the most elementary level of measurement in which values are assigned to an object for identification or classification purposes only
Responda
-
Ordinal scales
-
Nominal scales
-
Interval Scales
-
Ratio Scales
Questão 143
Questão
__________ are ranking scales allowing things to be arranged based on how much of some concept they possess
Responda
-
Ordinal scales
-
Ratio scales
-
Interval scales
-
Nominal Scales
Questão 144
Questão
Interval scales are scales that both have nominal and ordinal properties, but that also capture information about differences in quantities of a concept from one observation to the next
Responda
- True
- False
Questão 145
Questão
_________________ represent the highest form of measurement in that they have all the properties of interval scales with the additional attribute of representing absolute quantities; characterized by a meaningful absolute zero
Zero represents an absence of a concept
Responda
-
Ratio Scales
-
Nominal Scales
-
Ordinal Scales
Questão 146
Questão
These measures take on only one of a finite number of values
Responda
-
discrete measures
-
continuous measures
Questão 147
Questão
This type of measures reflect the intensity of a concept by assigning values that can take on any value along a scale range
Responda
-
continuous measures
-
discrete measures
Questão 148
Questão
This type of measure assigns a value to an observation based on a mathematical derivation of multiple variables
Responda
-
composite measures
-
index measures
-
continuous measures
Questão 149
Questão
A Summated Scale is a scale created by simply summing the response to each item making up the composite measure. The scores can be but do not have to be averaged by the number of items making up the composite scale
Responda
- True
- False
Questão 150
Questão
_______________ is an indicator of a measure's internal consistency
Responda
-
Validity
-
Reliability
Questão 151
Questão
_______________ represents a measure's homogeneity or the extent to which each indicator of a concept converges on a common meaning
Responda
-
Validity
-
Internal Consistency
-
External Consistency
Questão 152
Questão
_________________is a method for assessing internal consistency by checking the results of one-half of a set of scaled items against the results from the other half
Responda
-
Split-half method
-
Internal Consistency
-
Mixed method mode
Questão 153
Questão
The most commonly applied estimate of a multiple item scale's reliability. It represents the average of all possible split-half reliabilities for a construct
Responda
-
coefficient alpha
-
coefficient beta
Questão 154
Questão
An enduring disposition to consistently respond in a given manner to various aspects of the world; composed of affective, cognitive, and behavioral components
Responda
-
attitude
-
vibe
-
emotion
Questão 155
Questão
______________________ is a measure of attitudes that consists of a series of bipolar rating scales with opposite terms on either end
Responda
-
Semantic Differential
-
Likert Scale
-
Constant Sum Scale
Questão 156
Questão
____________________ is a model that constructs an attitude score based on the multiplicative sum of beliefs about an option times the evaluation of those belief characteristics
Responda
-
Multi-Attribute Model
-
Balanced Model
-
Multi-Field Model
Questão 157
Questão
________________ is a measure of the amount of Internet postings that involve a specific name or term
Responda
-
Conversation Volume
-
Click Through Rate
-
Eye-Tracking Monitoring
Questão 158
Questão
_______________ are categorical variables included in the stat analysis of experimental data as a way of statistically controlling or accounting for variance due to that variable
Responda
-
Blocking variables
-
Experimental variables
-
Conditional variables
Questão 159
Questão
___________ is a continous variable included in the statistical analysis as a way of statistically controlling for variance due to that variable
Responda
-
Blocking variable
-
Covariate
-
Main effect
Questão 160
Questão
___________ is the experimental difference in a dependent variable means between the different levels of any single experimental variable
Responda
-
Main effect
-
Interaction effect
-
Experimental effect
Questão 161
Questão
___________ is the differences in dependent variable means due to a specific combination of independent variables
Responda
-
Main effect
-
Interaction effect
-
Experimentation effect
Questão 162
Questão
Experiment treatment is the term referring to the way an experimental variable is manipulated
Responda
- True
- False
Questão 163
Questão
_____________ refers to a specific treatment combination associated with an experimental group
Responda
-
Cell
-
Control Group
-
Test Units
Questão 164
Questão
This occurs if the sampling units in an experimental cell are somehow different than the units in another cell, and this difference affects the dependent variable
Responda
-
systematic or nonsampling error
-
experimentation error
-
funneling error
Questão 165
Questão
An experimental _____________ means that there is an alternative explanation beyond the experimental variables for any observed differences in the dependent variable
Responda
-
confound
-
demand characteristic
-
demand effect
Questão 166
Questão
Demand effect occurs when demand characteristics actually affect the dependent variable
Responda
- True
- False
Questão 167
Questão
A ___________ is a device that controls the amount of time a subject is exposed to a visual image
Responda
-
Tachistoscope
-
Electronic scanner
-
Dumb galvo thing
Questão 168
Questão
______________ involves repeated measures because with each treatment the same subject is measured
Responda
-
Within-subjects design
-
Research design
-
Between subjects design
Questão 169
Questão
In Between subjects design research subject receives only one treatment combination
Responda
- True
- False
Questão 170
Questão
_______________ is a validity test of an experimental manipulation to make sure that the manipulation does produce differences in the independent variable
Responda
-
External Validity
-
Internal Validity
-
Manipulation Check
Questão 171
Questão
____________ occurs when a change other than the experimetnal treatment occurs during the course of an experiment that affects the dependent variable
Responda
-
History Effect
-
Manipulation Check
-
Cohort Effect
Questão 172
Questão
____________ refers to a change in the dependent variable that occurs because members of one experimental group experienced different historical situations than members of other experimental groups
Responda
-
Cohort Effect
-
Maturation Effect
-
History Effect
Questão 173
Questão
_____________ occurs when some subjects withdraw from the experiment before is completed
Responda
-
Mortality Effect (Sample Attrition)
-
Instrumentation Effect
-
History Effect
Questão 174
Questão
__________ is a nuisance that occurs when change in the wording of questions, a change in interviewers, or a change in other procedures causes a change in the dependent variable
Responda
-
Instrumentation Effect
-
History Effect
-
Mortality Effect
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