2713983
Descrição
Quiz por mariakbyrne, atualizado more than 1 year ago
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Criado por mariakbyrne
aproximadamente 9 anos atrás
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Questão 1
Questão
What are the tangible elements of a product?
Responda
-
Physical good
-
Mental good
-
Service
-
Concern
-
People
-
Organisations
Questão 2
Questão
What are the intangible elements of a product?
Responda
-
Quality
-
People
-
Performance
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Courtesy
-
Organisations
-
Concern
Questão 3
Questão
Advertising gives a brand a personality.
Responda
- True
- False
Questão 4
Questão
One reason why a company may brand is for protection against competition.
Responda
- True
- False
Questão 5
Questão
Branding gives a product an identity.
Responda
- True
- False
Questão 6
Questão
In branding what process prolongs the life of a brand?
Responda
-
Brand extentions
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Brand valuation
Questão 7
Questão
Re positioning a brand requires extensive planning.
Responda
- True
- False
Questão 8
Questão
What are the stages in the product life cycle?
Responda
-
Introduction-Beginner-Intermediate-Advanced-Old
-
Introduction-Growth-Maturing-Stable
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Introduction-Growth-Maturity-Decline
Questão 9
Questão
Key questions in new product development are:
Responda
-
When to launch?
-
When to produce?
-
Where to launch?
-
What date?
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Have I planned my market rollout?
-
Whats this weeks profits?
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