3342986
Questão 1
Questão
Which of the following is not a factor primarily con- trolled by top management?
Responda
-
Advertising strategy
-
Line of business
-
Role of marketing
-
Overall objectives
Questão 2
Questão
When it is considered important by a firm, marketing is
Responda
-
equated with sales.
-
given staff status.
-
heavily involved in consumer research.
-
controlled by a production vice-president.
Questão 3
Questão
In selecting a target market, marketers usually
Responda
-
engage in market segmentation.
-
ignore competitors.
-
control the marketing plan.
-
determine the marketing mix.
Questão 4
Questão
Which of the following is not a form of marketing
organization?
Responda
-
Coordinated
-
Functional
-
Product-oriented
-
Market-oriented
Questão 5
Questão
Product, price, promotion, and distribution decisions are components of the
Responda
-
marketing philosophy.
-
marketing protocol.
-
marketing mix.
-
marketing organization.
Questão 6
Questão
Whether to sell via intermediaries or directly to con-
sumers, how many outlets to sell through, and wheth- er to control or cooperate with other channel members are examples of decisions marketers must make about
Responda
-
selling.
-
production.
-
distribution.
-
price.
Questão 7
Questão
The most effective approach to the uncontrollable fac- tors in the marketing environment is
Responda
-
constantly reorganizing the marketing organization.
-
product innovation.
-
insulating the marketing plan from them.
-
continuous monitoring of their effects.
Questão 8
Questão
In a monopoly, one firm
Responda
-
finds that consumer demand is quite elastic.
-
seeks to engage in price wars.
-
has no control over price because merchandise is standardized.
-
has a lot of control over the marketing plan.
Questão 9
Questão
Where a few large firms comprise most of an industry’s sales, the competitive structure is best described as
Responda
-
monopolistic competition.
-
monopoly.
-
oligopoly.
-
competitive monopoly.
Questão 10
Questão
A firm has the least control over its pricing strategy in
Responda
-
monopolistic competition.
-
pure competition.
-
oligopoly.
-
monopoly.
Questão 11
Questão
Which of these statements is not correct?
Responda
-
It is necessary to study the competitive strategies of other firms.
-
There is now a trend toward larger firms.
-
Pure competition occurs much less often than does monopolistic competition.
-
Foreign competitors now play a declining role in many industries.
Questão 12
Questão
When a firm defines its competition in generic terms,
it
Responda
-
focuses on patent expiration dates.
-
analyzes the competitive structure within a specific industry.
-
looks at competition as broadly as possible.
-
examines its existing channel partners.
Questão 13
Questão
Which type of competition most closely resembles generic competition?
Responda
-
Intermodal competition
-
Bimodal competition
-
Direct competition
-
Indirect competition
Questão 14
Questão
Which statement about technology is true?
Responda
-
Small firms can control the technological advances that affect them.
-
Technology cannot reduce the impact of resource shortages.
-
Loss of patent protection decreases competition.
-
Patents provide exclusive rights to sell new prod- ucts for virtually limited time periods.
Questão 15
Questão
To attain its objectives, a firm is well advised to
Responda
-
acquire feedback from the environment.
-
maintain its existing strategies at all costs.
-
ignore uncontrollable factors.
-
bypass the independent media entirely.
Quer criar seus próprios Quizzes gratuitos com a GoConqr? Saiba mais.