3649603
Descrição
Quiz por diane.ellison42, atualizado more than 1 year ago
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Criado por Shubhansh Bharati
aproximadamente 9 anos atrás
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Copiado por diane.ellison42
aproximadamente 9 anos atrás
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Questão 1
Questão
What is cost-plus pricing?
Responda
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Estimating how many of the product will be produced, then calculating the total cost or producing this output and finally adding a percentage mark-up for profit.
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Used when trying to enter a new market.
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When the product is usually a new invention, or a new development of an old product, and therefore it can be sold on the market at a high price and people will pay this high price because of the novelty factor.
Questão 2
Questão
Market share is the ratio of money a company has compared to its competitors in a market.
Responda
- True
- False
Questão 3
Questão
Which of these are different types of promotion?
Responda
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Gifts
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Television
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Competitons
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Billboards
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Price reductions
Questão 4
Questão
At what point does market saturation occur?
Responda
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At the point the curve starts to rise.
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At the point where the curve is leveled out.
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At the point where the curve starts to decline.
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It doesn't.
Questão 5
Questão
"SWOT" stands for Strengths, Weakness, Output, Threats.
Responda
- True
- False
Questão 6
Questão
Which of these are products?
Responda
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Clothes
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Food
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Public park
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Company insurance
Questão 7
Questão
What is marketing?
Responda
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Advertising, promotion, and selling.
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Identifying consumer wants, anticipates their future wants and then goes about satisfying them profitably.
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To find the total cost of production and then calculate the cost per unit to make that cost per unit plus a percentage the price of the unit.
Questão 8
Questão
A steep demand curve of a product means that the product has an inelastic demand curve.
Responda
- True
- False
Questão 9
Questão
A market that is a small, usually specialised, segment of a much larger market is called a...
Responda
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Mass market.
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Niche market.
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Money market.
Questão 10
Questão
What are the four "P"s of the marketing mix?
Responda
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Price
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Packaging
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Promotion
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Place
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Product
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Production
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