Questão 1
Questão
When was the Google Penguin algorithm update first announced?
Responda
-
February 2011
-
April 2011
-
February 2012
-
April 2012
Questão 2
Questão
What is this: Text exists on the page but it's too small for a user to see.
Responda
-
Cloaking
-
Page rank sculpting
-
Hidden text
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Keyword stuffing
Questão 3
Questão
What is the correct process to remove a page from the index?
Responda
-
Block the URL in Robots.txt
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Use the NOINDEX tag on the page
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Use the NOINDEX tag on the page then place the URL in the Robots.txt
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Use the NOINDEX tag on the page then instruct Google to crawl the page using 'Fetch as Google' tool
Questão 4
Questão
Which of the following is a type of web server?
Responda
-
IIS
-
IHS
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Apache
-
All of the above
Questão 5
Questão
What is keyword stuffing?
Responda
-
When a keyword is mentioned more than 3% in a body of text
-
When a keyword is mentioned less than 3% in a body of text
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When a keyword is mentioned too many times it looks unnatural
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When a keyword isn't mentioned at all
Questão 6
Questão
What does a canonical tag do?
Responda
-
Gives a ranking boost to the page
-
Tells Google not to index the page
-
Used to prevent duplicate content
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Used as a way to flow link equity throughout the site
Questão 7
Questão
What algorithm update was announced prior to being launched?
Responda
-
Caffeine
-
Penguin
-
Panda
-
Mobile-Friendly
Questão 8
Questão
When implementing infinite scroll what tags should be used?
Responda
-
Pagination tags
-
Pagination and canonical tags
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Pagination, noindex and canonical tags
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Pagination, noindex, canonical and alternate tags
Questão 9
Questão
In the following attribute: hreflang="en-US" "en" is the _____ and "US" is the _____.
Responda
-
alternate, language
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language, region
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United States, English
-
region, language
Questão 10
Questão
Which HTTP status code is best to serve when your site is down for maintenance?
Questão 11
Questão
Google's Panda update was also known as the ______ update.
Responda
-
Vince
-
Caffeine
-
Farmer
-
Link
Questão 12
Questão
Which Google update was closely associated with speed, faster indexing and fresher web results?
Responda
-
Caffeine
-
Vince
-
Venice
-
HTTPs
Questão 13
Questão
If the robots <META> tag is missing, the default is:
Responda
-
NOINDEX, FOLLOW
-
INDEX, FOLLOW
-
NOINDEX, NOFOLLOW
-
INDEX,NOFOLLOW
Questão 14
Questão
In the following URL:
http://test.legalandgeneral.com/category/keyword?id=123#top
"test" represents the ____ and "com" is the _____
Responda
-
Top-Level Domain, Protocol
-
Subfolder, Top-Level Domain
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Root Domain, Subdomain
-
Subdomain, Top-Level Domain
Questão 15
Questão
Omniture is a suite of products and not just one, what is the main analytics tool called?
Responda
-
Discover
-
Analytics
-
Recommendations
-
Test and Learn
Questão 16
Questão
I am a script that redirects bots to see something different to a user; what am I?
Questão 17
Questão
How long should a title tag be?
Responda
-
512 pixels, around 70 characters
-
512 pixels, around 55 characters
-
1024 pixels, around 70 characters
-
1024 pixels, around 55 characters
Questão 18
Questão
Is the META description a ranking factor?
Responda
-
Yes, it has been proven to show a 20% visibility increase.
-
Yes, it has been proven to show a 10% visibility increase.
-
No
-
None of the above
Questão 19
Questão
The minimum REQUIRED tags in an XML sitemap include:
Responda
-
urlset, url
-
url, loc
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url, loc, urlset
-
urlset, loc
Questão 20
Questão
rel="canonical" can be used to point to content on a different domain.
Questão 21
Questão
What does ROI stand for?
Responda
-
Return on Interest
-
Return on Investment
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Return on Indices
-
Rise on Investment
Questão 22
Questão
What word in the following sentence would be targeted by Google Hummingbird:
What is the best place to find and eat Chicago deep dish style pizza?
Questão 23
Questão
What is a sitemap index file used for?
Responda
-
To list all URLs in all sitemaps
-
It's the same as a sitemap file but with more fields
-
To reference all sitemaps
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For hreflang targeting
Questão 24
Questão
What does EMD stand for?
Responda
-
Extra Match Domain
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Exact Match DNS
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Equal Match Domain
-
Exact Match Domain
Questão 25
Questão
Which of the following ISN'T used for Black Hat tactics?
Responda
-
Build My Rank
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Authority Link Network
-
Xrumer
-
Xenu Link Slueth
Questão 26
Questão
What's wrong with the following code?
<link href="http://www.mindshareworld.com" meta="canonical" />
Questão 27
Questão
What is wrong with the following piece of code:
<link href="http://www.landrover.co.uk/vehicles/range-rover/hybrid.html" hreflang="en_GB" rel="alternate" />
Responda
-
en_GB should be en-GB
-
en_GB should be en_UK
-
rel should be a meta
-
link should be a meta
Questão 28
Questão
What response code should be served if a page will never exist again?
Questão 29
Questão
When is using rel="nofollow" NOT appropriate?
Questão 30
Questão
How many URLs are typically accepted in an XML sitemap?
Responda
-
30,000
-
40,000
-
50,000
-
60,000
Questão 31
Questão
If you have a page at www.example.com/page1, which of the following robots.txt directives prevents search spiders from crawling the URL?
Responda
-
Allow: /
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Disallow: page1
-
Disallow:
-
page1 : Disallow
Questão 32
Questão
What link format is used to fight blog comment spam?
Responda
-
dofollow
-
nofollow
-
canonical
-
noindex
Questão 33
Questão
Which type of mobile setup does this refer to:
"URLs are the same for desktop and mobile sites. HTML and CSS is different depending on the user's device"
Responda
-
Responsive Web Design
-
Dynamic Serving
-
Separate URLs
-
None of the above
Questão 34
Questão
What is dwell time?
Questão 35
Questão
Which of the following are Search Engines? (Tick all that apply)
Responda
-
Fedora
-
Baidu
-
DuckDuckGo
-
Yandex
-
Naver
-
Kooboo
-
Seznam
Questão 36
Questão
Which JavaScript library replaced the ga.js library for Google Analytics?
Responda
-
analytics.js
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urchin.js
-
gap.js
-
s_code.js
Questão 37
Questão
By default, how long does a session last in Google Analytics, without any activity?
Responda
-
12 hours
-
6 months
-
24 hours
-
30 minutes
Questão 38
Questão
When using custom campaign variables for Google Analaytics, which parameters are required? (Tick all that apply)
Responda
-
Campaign Source (utm_source)
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Campaign Medium (utm_medium)
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Campaign Term (utm_term)
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Campaign Content (utm_content)
-
Campaign Name (utm_campaign)
Questão 39
Questão
What is Negative SEO?
Responda
-
The practice of attacking a competitor's site with techniques designed to decrease its rankings
-
The use of Black Hat SEO techniques
-
The practice of causing a web page to rank highly in Google for unrelated or off-topic search terms
-
A natural decrease in SEO rankings
Questão 40
Questão
Which of the following isn't an analytics platform?
Responda
-
Google Analytics
-
Adobe Analytics
-
Webtrends
-
Piwik
-
Webalyser
Questão 41
Questão
Which of these is a genuine Google user agent? (Tick all that apply)
Responda
-
Googlebot
-
Googlebot-News
-
Googlebot-Image
-
Googlebot-Video
-
Googlebot-Mobile
Questão 42
Questão
Which of the following are vocabularies for structured data? (Tick all that apply)
Responda
-
Schema.org
-
Microformats
-
Data-Vocabulary.org
-
JSON-LD
-
Microdata
Questão 43
Questão
What is the main SEO benefit of implementing structured data on a web page?
Responda
-
Structured data allows users to better understand the content on the page
-
There is no SEO benefit
-
Implementing structured data can result in a slight ranking boost
-
Some of this data can be used to create and display rich snippets within search results
Questão 44
Questão
In the following code:
<meta BLANK="og:url"
What should be in place of BLANK?
Responda
-
name
-
property
-
content
-
rel
Questão 45
Questão
In the following code:
<meta BLANK="twitter:card"
What should be in place of BLANK?
Responda
-
property
-
name
-
content
-
rel
Questão 46
Questão
What is Accelerated Mobile Pages (AMP)?
Responda
-
A project aimed at improving the mobile web experience
-
A best practice guide for mobile websites
-
A suite of tools from Google especially for mobile websites
-
A stripped down version of Java code that can help to improve the load speed of pages on mobile
Questão 47
Questão
Which of the following are CMS platforms? (Tick all that apply)
Responda
-
WordPress
-
Drupal
-
Joomla
-
Magento
-
CQ5/Experience Manager
-
Umbraco
-
Azure
Questão 48
Questão
What would you search in Google if you wanted to find all of the English pages on Wikipedia that talk about the Ford Focus?
Responda
-
allintext:ford focus +site:en.wikipedia.com
-
allintext:ford +allintext:focus +site:en.wikipedia.com
-
ford focus +site:en.wikipedia.com
-
ford +focus +site:en.wikipedia.com
Questão 49
Questão
Which advanced search operator would you use in Google to view the Google cached version of a web page?
Responda
-
cache:
-
googlecache:
-
webcache:
-
view-source:
Questão 50
Questão
Which advanced search operator would give you a quick/rough idea of the number of indexed pages for a site?
Responda
-
site:
-
info:
-
index:
-
google: