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Masters Degree MBA Quiz sobre Marketing, criado por Clair Hat em 08-01-2016.
Clair Hat
Quiz por Clair Hat, atualizado more than 1 year ago
Clair Hat
Criado por Clair Hat mais de 8 anos atrás
75
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Resumo de Recurso

Questão 1

Questão
________________________ is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
Responda
  • Marketing
  • Production
  • Supply
  • Logistics

Questão 2

Questão
Which of the following elements get marketed?
Responda
  • Goods
  • Services
  • Information
  • All of the options

Questão 3

Questão
__________________ means the form that a human need takes as shaped by culture and individual personality.
Responda
  • Demand
  • Satisfaction
  • Want
  • Values

Questão 4

Questão
A ___________________________ markets the work it does or the cause it supports, instead of a product or service.
Responda
  • Profit Organisation
  • Non-profit Organisation
  • Public Limited Company
  • Private Limited Company

Questão 5

Questão
Which of he Marketing Mix "P's" function is Advertising, Personal Selling and Publicity?
Responda
  • Promotion
  • Product
  • Place
  • Price

Questão 6

Questão
The Marketing Mix - 'Place' - puts emphasis on which of the following examples?
Responda
  • Luxury Motor Vehicles, Tailor-made holidays
  • Convenience Stores, Coffee Shops
  • Soap Powders, Furniture Retailers
  • Discount Supermarkets, Low cost airlines

Questão 7

Questão
Metal, wood, and hard plastics are examples of _____________________________
Responda
  • Perishable goods
  • Non-durable goods
  • Durable goods
  • Intangible goods

Questão 8

Questão
Select the example showing Owned Goods services.
Responda
  • Leasing auto, hotel room, office space, wedding items
  • Personal advice, tutor, legal, accounting
  • Consultancy services
  • Auto or computer repairs, lawn care, home care

Questão 9

Questão
Enduring and complex relation exists in ____________________
Responda
  • B2B
  • B2C
  • MLM
  • Selling through intermediaries

Questão 10

Questão
Which of the following is a Micro-environmental factor?
Responda
  • Demographic
  • Supplier
  • Economic
  • Political

Questão 11

Questão
_________________ possess the nature of Positive and External , under SWOT Analysis.
Responda
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Questão 12

Questão
Other than Manufacturer and Consumer, who is missing under Single Intermediary Channel?
Responda
  • Supplier
  • Government
  • Logistics Company
  • Retailer

Questão 13

Questão
_________________ is not an Intermediaries type.
Responda
  • Manufacturer
  • Resellers
  • Physical distribution firms
  • Marketing services agencies

Questão 14

Questão
Direct Competitors are defined as _________________________________________.
Responda
  • Services or products that may appear at some point in the future, either as direct or indirect competitors.
  • Businesses that offer similar services and products to you.
  • No matter what kind of business you are in, you are trying to sell something to someone.
  • Alternatives available to the consumers, that provide the same fundamental solution to the consumers' needs as yours does.

Questão 15

Questão
Find the Secondary Stakeholder from the following:
Responda
  • Shareholders (Owners)
  • Employees
  • Regulatory Bodies
  • Customers

Questão 16

Questão
_______________________ consists of factors that affect consumer purchasing power and spending patterns.
Responda
  • Political analysis
  • Socio-cultural analysis
  • Legal analysis
  • Economic analysis

Questão 17

Questão
________________________ is not a factor impacting the Natural environment.
Responda
  • Surplus of raw materials
  • Increased pollution
  • Increased government intervention
  • Environmentally sustainable strategies

Questão 18

Questão
_________________________________ is a Stage 1 of Marketing Planning Process.
Responda
  • Conduct a marketing audit.
  • Analyse and understand the corporate mission and objectives.
  • Develop marketing objectives.
  • Develop marketing strategies.

Questão 19

Questão
Which of the following is a 'pre-final' Phase of the Marketing Planning Process?
Responda
  • Where are we now?
  • Where could we be?
  • How do we get there?
  • Are we getting there?

Questão 20

Questão
_______________________ is a strategy of a Marketing Audit.
Responda
  • Build core competencies
  • Add customer value
  • Use the 4 P's to satisfy customer wants and needs
  • Use tools like SWOT, PEST (PESTLE) and Porter's 5 Forces Model

Questão 21

Questão
_______________ is a map to adding customer value (and getting value for the customer).
Responda
  • Marketing Plan
  • Strategic Plan
  • Production Plan
  • Corporate Strategies

Questão 22

Questão
Corporate Strategy focuses on _____________________________.
Responda
  • Creating customer value
  • Creating shareholders value
  • Creating suppliers value
  • Creating employees value

Questão 23

Questão
Implementing and executing the strategy is _____________________ of a corporate strategy development process.
Responda
  • Phase 2
  • Phase 3
  • Phase 4
  • Phase 5

Questão 24

Questão
A _____________________ is a statement of the organisation's purpose for existing, often identifying its customers, markets, products, technology, and values.
Responda
  • Business Value
  • Strategic Vision
  • Business Goal
  • Business Mission

Questão 25

Questão
Nike's business mission is _____________________
Responda
  • To bring innovation and inspiration to every athlete in the world.
  • To help people be healthy.
  • To have our product in every home in the United States.
  • To help people enjoy life, or offer an affordable solution to health care.

Questão 26

Questão
A _______________________ possesses the following characteristics: Single independent operation of a company, has its own competitors, one manager responsible for performance.
Responda
  • Service organisation
  • Strategic Business Unit (SBU)
  • Private organisation
  • NGO

Questão 27

Questão
_______________________ is a strategic planning tool based on the philosophy that a product's market growth rate and market share are important in determining marketing strategy.
Responda
  • SWOT Matrix
  • PESTLE
  • BCG Matrix
  • TOWS Matrix

Questão 28

Questão
Under Portfolio Analysis tool, relative market share determines ___________________
Responda
  • How quickly an industry or market is growing
  • Will we invest more in it?
  • Market strength
  • How big is our company compared to the competition?

Questão 29

Questão
Under BCG Matrix - High stable earnings, high stable cash flow and invest strategies are own by ______________
Responda
  • Cow
  • Star
  • Question marl
  • Dog

Questão 30

Questão
GE Matrix - Classification of SBUs/products into nine cell matrix based on ____________________ and Business Strength
Responda
  • Competition
  • Market Attractiveness
  • Sociopolitical
  • Financial & Economic

Questão 31

Questão
Micro-environmental analysis is done by using ____________________________.
Responda
  • PEST analysis
  • SWOT analysis
  • Porter's Five Forces Model
  • BCG Matrix

Questão 32

Questão
Evolution of keypad phones to smart phones is an example of ________________________
Responda
  • Bargaining power of suppliers
  • Threat of substitute products
  • Bargaining power of buyers
  • Threat of new entrants

Questão 33

Questão
Under Ansoff's Matrix, Diversification means _________________________.
Responda
  • Developing new products for new markets.
  • Pushing existing products in their current market segments.
  • Developing new markets for existing products.
  • Developing new products for the existing markets.

Questão 34

Questão
In the Marketing Planning Process, forecasts of expected results and creating alternative plans comes under ______________________.
Responda
  • Goal setting
  • Creating the marketing strategy
  • Analysing the current situation
  • Allocating marketing resources and monitoring

Questão 35

Questão
Which of the following is not a basic activity of a marketer?
Responda
  • Market Segmentation
  • Target Marketing
  • Marketing Audit
  • Market Positioning

Questão 36

Questão
Target Marketing is to _______________________________
Responda
  • Identify bases for segmenting the market
  • Develop positioning for target segments
  • Develop a marketing mix for each segment
  • Develop measure of segment attractiveness

Questão 37

Questão
In the construction engineering consultancy market - National government pursuing __________________
Responda
  • Infrastructure projects worth billions of Dirhams
  • Residential developments worth millions of Dirham
  • Modifications worth thousands of Dirham
  • None of the options mentioned

Questão 38

Questão
In segmentation - Are they young or old (or both)? Are they wealthy? Male or female? Families or single? Nationality? These are examples of _____________________
Responda
  • Geographic
  • Demographic
  • Psychographic
  • Behavioural

Questão 39

Questão
____________________ belongs to a situational factor for segmenting business markets.
Responda
  • Location
  • Technology
  • Urgency
  • Loyalty

Questão 40

Questão
ADAMS Principle - in this "M" stands for ____________________
Responda
  • Manageable
  • Monitoring
  • Micro-Environment
  • Measurable

Questão 41

Questão
Too much segmentation will lead to ___________________
Responda
  • Higher expense
  • Customers getting confused
  • Not all segments need to be distinguished
  • All of the answers

Questão 42

Questão
Rolls Royce is an example of ___________________ strategy
Responda
  • Selectively specialise in a number of segments
  • Concentrate on a single segment
  • Offer full market coverage
  • Specialise in certain products that have value for multiple segments

Questão 43

Questão
Positioning is defined as ______________________________________
Responda
  • The process of evaluating segments and focusing marketing efforts on a country, region or group of people that have significant potential to respond.
  • Represents an effort to identify and categorise groups of customers and countries according to common characteristics.
  • Locating a brand in consumers' minds over and against competitors in terms of attributes and benefits that the brand does and does not offer.
  • It is the process of establishing standards, indicators, and measurements or performance, comparison, & evaluation.

Questão 44

Questão
Which of the Marketing Mix "P" answer the following: "How can we explain/communicate the offer? (P__________)?"
Responda
  • Product
  • Price
  • Place
  • Promotion

Questão 45

Questão
SMART - stands for ___________________________________
Responda
  • Special, Motivating, Attractive, Rare, Timely
  • Specific, Measurable, Accessible, Responsible, Targeting
  • Special, Marketing, Attributable, Riskless, Targeting
  • Specific, Measurable, Achievable, Realistic, Timely

Questão 46

Questão
Marketing Research planning starts with _______________________
Responda
  • Define the marketing research problem and obectives
  • Look at the range of existing (secondary) data
  • Identify how to gather additional (primary) data
  • Analyse the data

Questão 47

Questão
Census data is an example of __________________________
Responda
  • Primary data
  • Secondary data
  • Continuous data
  • Nominal data

Questão 48

Questão
Which of the following is not a Primary data source?
Responda
  • Surveys
  • Focus Groups
  • Competitor Intelligence
  • In-Depth Interviews

Questão 49

Questão
Beliefs and attitude is a _________________________ factor, which influences consumers behaviour.
Responda
  • Personal
  • Social
  • Cultural
  • Psychological

Questão 50

Questão
According to Henry Asael, __________________ model possess the nature High Involvement and few differences between brands.
Responda
  • Dissonance reducing buying behaviour
  • Habitual buying behaviour
  • Complex buying behaviour
  • Variety seeking buying behaviour

Questão 51

Questão
Which of the following roles does not exist in consumer buying behaviour, but is there in business buying behaviour?
Responda
  • Initiators
  • Gatekeepers
  • Influencers
  • Deciders

Questão 52

Questão
________________ endorse the decision (made by the decider) and authorise the buyer to make payment.
Responda
  • User(s)
  • Buyer(s)
  • Approver(s)
  • Gatekeeper(s)

Questão 53

Questão
Under three product levels, augmented products own the additional benefit of ___________________
Responda
  • Brand name
  • Quality level
  • Packing
  • Warranty

Questão 54

Questão
Taxi services is an example of ______________________ service issue.
Responda
  • Intangibility
  • Inseparability
  • Variability
  • Perishability

Questão 55

Questão
Early majority customers, rapid sales growth and revenues comes at which stage of the product life cycle?
Responda
  • Decline
  • Maturity
  • Development
  • Growth

Questão 56

Questão
Google Glass is an example of which stage of the product life cycle?
Responda
  • Introduction
  • Growth
  • Maturity
  • Decline

Questão 57

Questão
In marketing, the term 'product' refers to _________________
Responda
  • Intangible items that cannot be seen, tasted or touched
  • Is a broad concept that refers to anything that can be offered for use and consumption, in exchange for money or some other form of value
  • Is limited in meaning to goods, services and ideas only.
  • Never refers to such things as package design, brand name, or warranty

Questão 58

Questão
A process by which manufacturers and retailers help customers to differentiate between various offerings in a market. This is called:
Responda
  • Diffusion
  • Innovation
  • Market Testing
  • Branding

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