8405158
Descrição
Quiz por Chad Collins, atualizado more than 1 year ago
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Criado por Chad Collins
mais de 7 anos atrás
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Questão 1
Questão
Identifying market segments helps a business to develop which factors appropriately?
Responda
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Marketing strategies
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Economic forecasts
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Organizational records
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Leadership styles
Questão 2
Questão
When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using which marketing strategy?
Responda
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Isolated
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Niche
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Individual
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Mass
Questão 3
Questão
Selecting a target market based on very specific criteria that limit the audience to a well-defined segment is an example of which strategy?
Responda
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Target auditing
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Market planning
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Income segmenting
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Niche marketing
Questão 4
Questão
When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and identified as which characteristic?
Responda
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Accessible
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Undifferentiated
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Concentrated
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Inflexible
Questão 5
Questão
A business identifies a market that shares common characteristics on the basis of where people live and work. This is an example of market identification by which segmentation?
Responda
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Demographic
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Geographic
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Ethnicity
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Values
Questão 6
Questão
Businesses that segment the market based on psychographics are grouping people according to which attribute?
Responda
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Education
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Lifestyles
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Marital status
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Occupation
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