ENT I 3.04 Quiz

Identifying market segments helps a business to develop which factors appropriately?

When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using which marketing strategy?

Selecting a target market based on very specific criteria that limit the audience to a well-defined segment is an example of which strategy?

When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and identified as which characteristic?

A business identifies a market that shares common characteristics on the basis of where people live and work. This is an example of market identification by which segmentation?

Businesses that segment the market based on psychographics are grouping people according to which attribute?