8405289
Descrição
Quiz por Chad Collins, atualizado more than 1 year ago
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Criado por Chad Collins
mais de 7 anos atrás
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Questão 1
Questão
Which is a factor that businesses often consider when conducting a market analysis?
Responda
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Location of test market
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Size of the market next year
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Safety of the research process
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Design of the questionnaire
Questão 2
Questão
Which is a question that a business might ask when it wants to evaluate its weaknesses?
Responda
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What resources do we lack?
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What is our competition doing?
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What markets have our competitors missed?
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What obstacles do we face?
Questão 3
Questão
Which form of business ownership can raise money easily?
Responda
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Partnership
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Corporation
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Sole proprietorship
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Limited partnership
Questão 4
Questão
When a business conducts a customer analysis and identifies territories, determines the possible buyers in the territories, and estimates the purchases of buyers, it is evaluating which factor?
Responda
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Psychographics of a segment
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Market potential of an area
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Potential media exposure
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Market share of competitors
Questão 5
Questão
Which is an activity that a business performs when conducting a competitive analysis?
Responda
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Sets productivity goals
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Monitors marketing strategies of a rivalry
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Calculates income data
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Develops selling procedures
Questão 6
Questão
One reason why it is often important for businesses to conduct a competitive analysis is to identify factors?
Responda
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External threats
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Potential vendors
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Economic conditions
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Future employees
Questão 7
Questão
What is a potential threat a manager might identify in a SWOT analysis?
Responda
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Growing government regulation
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Economy rebounding
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Weak market image
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Cost advantages
Questão 8
Questão
One way that a business can learn about the activities of competitors is to perform which action?
Responda
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Develop product specifications
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Evaluate intranet efficiencies
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Review secondary data
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Identify communication barriers
Questão 9
Questão
Which question is it important to ask to determine the strengths of a business when conducting a SWOT analysis?
Responda
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What economic trends are beneficial to us?
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What are our competitors doing?
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Where are we making money?
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What obstacles do we face?
Questão 10
Questão
One of the purposes of conducting a market analysis is to develop which component?
Responda
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Operating budget
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Distribution plan
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Customer profile
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Management team
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