8441232
Descrição
Quiz por Chad Collins, atualizado more than 1 year ago
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Criado por Chad Collins
mais de 7 anos atrás
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Questão 1
Questão
Certain product characteristics often require a business to select intermediaries that have which specific components?
Responda
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Demands
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Needs
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Limitations
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Capabilities
Questão 2
Questão
During the distribution channel selection process, a producer should consider intermediary services and which other factors?
Responda
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Policies
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Theories
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Origins
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Scales
Questão 3
Questão
The Barker Company is determining which channel of distribution to use by considering the number of potential customers in various geographic regions. The company is focusing on which components?
Responda
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Market factors
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Branding issues
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Product benefits
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Capabilities of emloyees
Questão 4
Questão
Which are product factors that a business considers when selecting a channel of distribution?
Responda
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Unit value, order size, and complexity
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Complexity, perishability, and unit value
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Perishability, location, and order size
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Location, unit value, and order size
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