8441305
Descrição
Quiz por Chad Collins, atualizado more than 1 year ago
|
Criado por Chad Collins
mais de 7 anos atrás
|
|
Questão 1
Questão
When the costs of raw materials increase considerably, a business is likely to perform which action?
Responda
-
Maintain similar profit margins as its competitors
-
Implement a long-term markup pricing policy
-
Continue following the same marketing strategies
-
Increase the selling price of a product
Questão 2
Questão
Which is an example of a business using a flexible pricing policy?
Responda
-
Establishing prices that are competitive
-
Lowering prices during bad economic times
-
Setting prices as low as possible
Questão 3
Questão
During which stage of the product life cycle is a business likely to try to stabilize the price of the product?
Responda
-
Expansion
-
Introductry
-
Obsolescence
-
Maturity
Questão 4
Questão
What is the purpose of sales-oriented, pricing objectives?
Responda
-
To increase the total amount of sales income
-
To create profits for the business
-
To increase the return on investment
-
To guarantee the survival of the business
Questão 5
Questão
One reason why the target market of a business affects its pricing is because consumers in each target market usually perform which action?
Responda
-
Monitor the industry standard
-
Expect a large product mix
-
Prefer products in the growth stage
-
Judge the value of products differently
Questão 6
Questão
The price function often influences the place function by determining which information?
Responda
-
When the product is made.
-
Why the product is shipped.
-
How the product is advertised.
-
Where the product is sold.
Questão 7
Questão
Why would a manager of a local business keep track of the prices that similar businesses in the area are charging?
Responda
-
To remain competitive
-
To improve advertising
-
To promote image
-
To offer new services
Questão 8
Questão
Why do some new companies set their selling prices as low as they can?
Responda
-
To get market share as fast as possible
-
To eliminate all possible competition
-
To earn a high return on investment
-
To quickly make a large profit
Quer criar seus próprios Quizzes gratuitos com a GoConqr? Saiba mais.