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8441763
ENT I 5.04 Quiz
Descrição
ENT I 5.04 Quiz
Sem etiquetas
marketing
entrepreneurship
honors
10th grade
Quiz por
Chad Collins
, atualizado more than 1 year ago
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Criado por
Chad Collins
mais de 7 anos atrás
32
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Resumo de Recurso
Questão 1
Questão
Text message advertising is the most likely to be successful when the ads go through which action?
Responda
Sent anonymously
Delivered to the cell phone numbers of people interested in the product
Randomly sent to a mass audience of cell phone subscribers
Made lengthy in nature
Questão 2
Questão
Repeated exposure to the largest, most diverse population of people is a benefit of which advertising?
Responda
Out-of-home
Newspaper
Directory
Radio
Questão 3
Questão
Radio commercials are a form of advertising that is transmitted through which medium?
Responda
Print
Broadcast
Web-based
Out-of-home
Questão 4
Questão
Newspapers and magazines are categorized as which medium?
Responda
Time
Broadcast
Publications
Direct
Questão 5
Questão
Which broadcast media is growing at the fastest rate in terms of its use as an advertising medium?
Responda
Direct mail
Transit
Newspaper
Television
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