ENT I 5.04 Quiz

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ENT I 5.04 Quiz
Chad Collins
Quiz por Chad Collins, atualizado more than 1 year ago
Chad Collins
Criado por Chad Collins mais de 7 anos atrás
30
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Resumo de Recurso

Questão 1

Questão
Text message advertising is the most likely to be successful when the ads go through which action?
Responda
  • Sent anonymously
  • Delivered to the cell phone numbers of people interested in the product
  • Randomly sent to a mass audience of cell phone subscribers
  • Made lengthy in nature

Questão 2

Questão
Repeated exposure to the largest, most diverse population of people is a benefit of which advertising?
Responda
  • Out-of-home
  • Newspaper
  • Directory
  • Radio

Questão 3

Questão
Radio commercials are a form of advertising that is transmitted through which medium?
Responda
  • Print
  • Broadcast
  • Web-based
  • Out-of-home

Questão 4

Questão
Newspapers and magazines are categorized as which medium?
Responda
  • Time
  • Broadcast
  • Publications
  • Direct

Questão 5

Questão
Which broadcast media is growing at the fastest rate in terms of its use as an advertising medium?
Responda
  • Direct mail
  • Transit
  • Newspaper
  • Television

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