21. People have to use information to make it stick

        If you want people to remember the information you present, you have to go over it again and again.

        If you want people to remember the information you present, you have to go over it again and again.   PRACTICE MAKES PERFECT.

      Research into the end user is important, because it allows you to learn about what systems they already have for remembering information.

      If your end user already has a system for remembering information related to what you're presenting, make sure you point out the connection so they can plug your information into their existing system.