Question 1
Question
In Search, which of the following are considered important ranking factors?
Answer
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Domain Authority of website
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Page Authority of website
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Proper category associations
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Landing page title
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All of these
Question 2
Question
Which on-page element carries the most weight for SEO?
Question 3
Question
Which form of redirect/meta tag will transfer the most authority to the directed page?
Question 4
Question
What do the acronyms PA, DA and PR stand for?
Answer
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Page authority; Domain age; Page rank
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Personal authority; Domain authority; Personal rank
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Page authority; Domain authority; Page rank
Question 5
Question
Google's PageRank algorithm calculates the relative authority of a page on what scale?
Question 6
Question
Which of the following tactics can harm your search rankings?
Answer
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Linking to your website from other websites
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Using text is the same color as your page's background
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Adding navigations links to your page's template
Question 7
Question
What are the names of the three latest algorithm updates Google has released?
Question 8
Question
Dofollow links it is a type of link which has a potential to improve the ranking and the credibility of your website in Google.
Question 9
Question
Nofollow links it is a type of link which has a potential to improve the ranking and the credibility of your website in Google.
Question 10
Question
Where can we get permanent and good links (backlinks)Web 2.0; PBNs services for growth DA; PA and PR of the website?
Answer
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News outlets
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Blogs; Forums
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Backlinks services
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Web 2.0; PBNs services
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Websites catalogs
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Websites derictories
Question 11
Question
High-quality links to a site's homepage may help to increase the ranking ability of deeper pages on the same domain.
Question 12
Question
In general, internal links pass about the same value as external links.
Question 13
Question
What link format is used to fight blog comment spam?
Answer
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rel="canonical"
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rel="nofollow"
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rel="author"
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rel="attribute"
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rel="follow"
Question 14
Question
When is using rel="nofollow" NOT appropriate?
Answer
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Paid links
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Untrusted content
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Press releases with optimized anchor text
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Widely distributed footer links
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None; all of these are appropriate
Question 15
Question
Which of the following types of sitemaps is NOT supported by Google?
Answer
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News
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Product
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Image
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Mobile
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Video
Question 16
Question
What is the optimal HTTP status code to permanently remove a URL from Google's index?
Question 17
Question
A 301 redirect passes roughly the same link equity as using the rel="canonical" tag.
Question 18
Question
If these URLs have the same content, example.com/camel and example.com/camel/ are technically considered duplicate content and should be fixed.
Question 19
Question
Which of the following would be the best choice of URL structure (for both search engines and humans)?
Answer
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www.wildlifeonline.com/animals/crocodile
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www.wildlifeonline.com/category/277/article/563
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www.wildlifeonline.com/O0665?id=563&cat=277
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text.wildlifeonline.com/category/crocodile
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www.wildlifeonline.com/563
Question 20
Question
How can meta description tags help with the practice of search engine optimization?
Answer
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They're an important ranking factor in the search algorithms.
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They help to tell the search engines which keywords are most important on your page.
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They serve as the copy that will entice searchers to click on your listing.
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Trick question; meta descriptions are NOT important.
Question 21
Question
Which HTTP server response code indicates a file that no longer exists? (File Not Found)
Question 22
Question
Pages generated by search results (Search within Search) are a good way to add content to your site.
Question 23
Question
The default file type for your website sitemap is:
Question 24
Question
All other factors being equal, which would be the most desirable link profile?
Question 25
Question
Mobile-friendliness is a ranking factor in Google's algorithm:
Answer
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True, it is a ranking signal for mobile results only
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False, it is not a ranking signal at all
Question 26
Question
Which of the following statements about anchor text is true?
Answer
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For non-commercial queries, anchor text is less influential on a result's rankings.
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If a URL itself is the linking anchor text, Google will treat the page's title element as anchor text, while Bing will use the URL.
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When an embedded image is linking, the alt attribute of the image may be treated as anchor text.
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Anchor text is mostly ignored by Google in 2014, but was powerful in years past.
Question 27
Question
Keywords research help us?
Answer
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Determine the keyword destiny on your website
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Explore the competitiveness of the keywords and estimated amount of traffic for those keywords
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Find out how to use keywords in the content
Question 28
Question
What does anchor text mean?
Answer
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The largest body of text on the page
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The visible text which is hyperlinked to another page
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The prominent part of the title tag
Question 29
Question
Domain authority and Page authority is a metrics maintained by?
Question 30
Question
Google prefers lengthy content over content that contains approximately?
Answer
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1500 words
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2000 words
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700 words
Question 31
Question
Google Penguin algorithm targeted on links?
Question 32
Question
What does SERP stand for?
Answer
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Search Engine Result Page
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Search Entry Rating Procedure
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Standard Engine Rank Protocol
Question 33
Question
Which type of link carries the most value or prefernce for a webmaster or SEO?
Answer
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Manual outreach link
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Natural editorial links
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Self Promotional links
Question 34
Question
Of the items listed below, what is the single most important on-page SEO factor?
Answer
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The number of uses of the target keyword.
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Use of the keywords in the keywords metatag.
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Use of the target keyword in the top heading of the page.
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Use of the target keyword in the title tag.
Question 35
Question
What is keyword cannibalization?
Answer
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When you analyze competitors to discover keywords to target
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When multiple pages on a site are optimized for the same keywords
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When you compete for more than one keyword on the same page
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When poor SEO implementation causes your page to be non-competitive for the target keywords
Question 36
Question
What is duplicate content?
Answer
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When one page has the exact same content as another
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When you copy content from a competitor's site
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When there are substantive blocks of content on a web page that either completely match, or are appreciably similar to, content on another web page
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When one page has nearly the same content as another
Question 37
Question
Does Google care about where content is located on a page?
Answer
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Yes; they only care about content visible to the user, as they want to emphasize user engagement
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Yes; they only care about content in the main body of the page, as the rest of the content is not page-specific
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Yes; placement on the page says something about the importance of the content
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No, they don't care.
Question 38
Question
What is the most important heading tag on a page?
Question 39
Question
If a number of keywords for a particular website ranks at first page of Google, then it will increase traffic to the website.
Question 40
Question
Page Rank Tools helps to analyze keyword performance.