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ADVT2509 Models: Weeks 1 - 3

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Foundations of Advertising Models: Weeks 1 - 3
EMI D
Quiz by EMI D, updated more than 1 year ago More Less
Josh Butler
Created by Josh Butler over 9 years ago
EMI D
Copied by EMI D over 4 years ago
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Resource summary

Question 1

Question
What do you need to have in-order to achieve message integration?
Answer
  • Theme Line & Logo
  • Common Tone & Shared Consistency
  • Message Consistency & Colour
  • Taglines & Images
  • Common Tone & Taglines

Question 2

Question
What do you need to have in-order to achieve strategic integration?
Answer
  • Shared Budget, Strong Leadership, Cross-Functional Teams
  • Multiple Audiences, Multiple Communication Disciplines
  • Corporate Mission, Common Objectives, Coordination
  • Common Objectives, Strong Leadership, Creative Freedom
  • Shared Budget, Budget Timeline, Time Management

Question 3

Question
What are the Three Processes of Semiotics?
Answer
  • Brand or Product Attribute
  • Interpretant
  • Sign or Symbol
  • Message
  • Imagery or Video

Question 4

Question
What are the three stages of the Response Process?
Answer
  • Cognitive, Affective, Behavioral
  • Affective, Cognitive, Behavioral
  • Behavioral, Affective, Cognitive

Question 5

Question
Attention, Interest, Desire & Action: What model are these steps from?
Answer
  • AIDA Model
  • Hierarchy of Effects Model
  • Innovation Adoption Model
  • Information Processing Model

Question 6

Question
Awareness, Knowledge, Liking, Preference, Conviction & Purchase: What model are these steps from?
Answer
  • AIDA Model
  • Hierarchy of Effects Model
  • Innovation Adoption Model
  • Information Processing Model

Question 7

Question
Awareness, Interest, Evaluation, Trial & Adoption: What model are these steps from?
Answer
  • AIDA Model
  • Hierarchy of Effects Model
  • Innovation Adoption Model
  • Information Processing Model

Question 8

Question
Presentation, Attention, Comprehension, Yielding, Retention & Behavior: What model are these steps from?
Answer
  • AIDA Model
  • Hierarchy of Effects Model
  • Innovation Adoption Model
  • Information Processing Model

Question 9

Question
What is the Standard Learning Hierarchy sequence?
Answer
  • Learn, Feel, Do
  • Do, Feel, Learn
  • Learn, Do, Feel

Question 10

Question
What is the Dissonance/ Attribution Hierarchy sequence?
Answer
  • Learn, Feel, Do
  • Do, Feel, Learn
  • Learn, Do, Feel

Question 11

Question
What is the Low Involvement Hierarchy sequence?
Answer
  • Learn, Feel, Do
  • Do, Feel, Learn
  • Learn, Do Feel

Question 12

Question
What does Informative represent from the FCB Model?
Answer
  • For highly involved purchases where rational thinking and economic considerations prevail
  • For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
  • For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
  • Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Question 13

Question
What does Affective represent from the FCB Model?
Answer
  • For highly involved purchases where rational thinking and economic considerations prevail
  • For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
  • For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
  • Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Question 14

Question
What does Habit Formation represent from the FCB Model?
Answer
  • For highly involved purchases where rational thinking and economic considerations prevail
  • For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
  • For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
  • Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Question 15

Question
What does Self-Satisfaction represent from the FCB Model?
Answer
  • For highly involved purchases where rational thinking and economic considerations prevail
  • For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
  • For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
  • Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Question 16

Question
Once exposed to Advertisement, what are the Three Cognitive Responses? (Model of Cognitive Response)
Answer
  • Product/ Message Thoughts
  • Source-Oriented Thoughts
  • Ad Execution Thoughts
  • Brand Attitudes
  • Attitude Toward the Advertisement
  • Purchase Intention

Question 17

Question
What are the two Elaboration Likelihood elements?
Answer
  • Motivation
  • Ability
  • Cognition
  • Execution

Question 18

Question
What are the stages in the consumer decision-making process?
Answer
  • Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation
  • Information Search, Alternative Evaluation, Purchase Decision
  • Problem Recognition, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation

Question 19

Question
Price, Warranty & Fuel Economy are what Evaluative Criteria?
Answer
  • Objective
  • Subjective
  • Both
  • None

Question 20

Question
Image, Styling and Perceived Performance are what Evaluative Criteria?
Answer
  • Objective
  • Subjective
  • Both
  • None

Question 21

Question
What are the relevant internal psychological processes?
Answer
  • Motivation, Perception, Attitude Formation, Integration, Learning
  • Learning, Integration, Attitude Formation, Perception, Motivation
  • Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, Postpurchase Evaluation
  • Motivation, Perception, Attitude Formation, Integration, Purchase Decision

Question 22

Question
What are Maslow's Hierarchy of Needs?
Answer
  • Self-Actualisation
  • Esteem Needs
  • Social Needs
  • Safety Needs
  • Physiological Needs
  • Primal Needs
  • Psychological Needs

Question 23

Question
What is the Perception Process?
Answer
  • Sensation, Selection of Information & Interpretation
  • Selection of Information, Interpretation & Sensation
  • Selection of Information, Sensation & Interpretation

Question 24

Question
What are the two basic approaches to learning?
Answer
  • Behavioral Approach
  • Cognitive Learning Theory
  • Behavioral Observation Theory
  • Observational Intelligence Approach

Question 25

Question
What is the Cognitive Learning process?
Answer
  • Goal, Purpose Behavior, Insight & Goal Achievement
  • Purpose Behavior, Insight & Goal Achievement
  • Goal, Insight, Purpose Behavior & Goal Achievement

Question 26

Question
What are some Environmental Influences on Consumer Behavior?
Answer
  • Culture
  • Subculture
  • Social Class
  • Reference Groups
  • Situational Determinants
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