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M303 Exam II

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Zak Alan
Quiz by Zak Alan, updated more than 1 year ago
Zak Alan
Created by Zak Alan over 9 years ago
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Question 1

Question
In survey research, the percentage of persons in the general population that fit the qualifications to be sampled is the incidence rate.
Answer
  • True
  • False

Question 2

Question
In a Basic Experimental Design, the research designer would be manipulating only one independent variable.
Answer
  • True
  • False

Question 3

Question
For a self-administered questionnaire in survey research, the field worker and the respondent are in face-to-face contact.
Answer
  • True
  • False

Question 4

Question
If the type of behavior in question occurs infrequently, observation research would be preferable to survey research.
Answer
  • True
  • False

Question 5

Question
Which of the following is not a precondition to demonstrate causation?
Answer
  • isolation of the effect variable (indicate transfer relationship)
  • predictable statistical relationship between two variables (show concomitant variation)
  • appropriate time order of occurrence (correct temporal sequence)
  • elimination of other possible causal factors (avoid spurious association)

Question 6

Question
Physiological measurement devices are a(an) _______________ observation research format.
Answer
  • personal
  • mechanical
  • human
  • inert

Question 7

Question
In survey research, mistakes made in the transfer of a respondent's answers from the completed questionnaire to a SPSS data file is:
Answer
  • interviewer error
  • data processing error
  • non response bias
  • interviewer cheating

Question 8

Question
A researcher records on blank note cards the waiting time of customers in a checkout line at a grocery store. This is an example of:
Answer
  • structured observation
  • contrived observation
  • unstructured observation
  • response latency

Question 9

Question
All of the following are a type of personal interview, except:
Answer
  • mall-intercept
  • executive (or office)
  • mail panel
  • door-to-door (or in-home)

Question 10

Question
A marketing research firm conducts a test market to assess the attractiveness of packaging colors for a snack foods product by having subjects view proposed packaging designs on a computer screen. This is an example of a:
Answer
  • controlled test market
  • field test market
  • standard test market
  • simulated test market

Question 11

Question
In a Factorial Experimental Design, the research designer would be manipulating more than one independent variable.
Answer
  • True
  • False

Question 12

Question
In survey research, the percentage of persons in the general population that fit the qualifications to be sampled is the response rate.
Answer
  • True
  • False

Question 13

Question
For an electronic communication survey, the field worker and the respondent are in face-to-face contact.
Answer
  • True
  • False

Question 14

Question
If the type of behavior of interest to a researcher occurs infrequently, survey research would be preferable to observation research.
Answer
  • True
  • False

Question 15

Question
When a researcher tries to say that the results of a test market in Indianapolis will hold in a national rollout of a new product, this researcher is concerned with:
Answer
  • internal validity
  • external validity
  • constant error
  • the repeated measures effect

Question 16

Question
Content analysis is a (an) ______________ observation research format.
Answer
  • disguised
  • human or personal
  • mechanical or electrical
  • ethnographic

Question 17

Question
A field worker wearing a baseball cap with the name of the research client's store during the survey would most likely result in:
Answer
  • interviewer bias
  • interviewer error
  • non response bias
  • interviewer cheating

Question 18

Question
Conducting a survey in a high pedestrian traffic location is a:
Answer
  • door-to-door survey
  • traffic counter survey
  • mail panel survey
  • mall-intercept survey

Question 19

Question
Which of the following is not a dimension along which approaches to observation vary?
Answer
  • direct vs. contrived
  • visible vs. hidden
  • rigid vs. flexible
  • human vs. mechanical

Question 20

Question
A marketing research firm conducts a test market for a household laundry detergent product at all mass-merchandiser stores in Louisville and its suburbs. This is an example of a:
Answer
  • simulated test market
  • controlled test market
  • standard test market
  • demographic test market

Question 21

Question
Laboratory experiments tend to have less internal validity than field experiments.
Answer
  • True
  • False

Question 22

Question
In survey research, the percentage of total attempted interviews that are successfully completed is the response rate.
Answer
  • True
  • False

Question 23

Question
A person selected to participate in an ad hoc mail survey would receive several questionnaires over the time period of this particular research study.
Answer
  • True
  • False

Question 24

Question
In order for observation research to take place, the needed information must be observable.
Answer
  • True
  • False

Question 25

Question
The question as to whether the independent variable was the sole cause of the change in the dependent variable is the basic issue in:
Answer
  • a repeated measures study
  • a matching study
  • internal validity
  • external validity

Question 26

Question
A mystery shopper is a (an) _______________ observation research format.
Answer
  • store traffic
  • mechanical or electrical
  • human or personal
  • inert

Question 27

Question
A field worker accidentally omits a question on a questionnaire that asks a respondent for his/her home Zip Code and makes-up answers before turning in the questionnaires. This situation is an example of:
Answer
  • sample selection error
  • data processing error
  • non response bias
  • interviewer cheating

Question 28

Question
Which of the following is a contrived situation for observation research?
Answer
  • getting subjects to participate in a simulated store situation so that their behavior can be observed
  • when the subject has no knowledge that he/she is being observed
  • the observer plays no part in the behavior of interest
  • the observer uses a pre-printed observation research form to record the subject's behavior

Question 29

Question
Which of the following is not a type of electronic communications survey method?
Answer
  • fax survey
  • computer assisted personal interviewing (CAPI)
  • e-mail survey
  • computerized voice-activated telephone interview

Question 30

Question
Which of the following is a limitation of using a test market?
Answer
  • test markets are more expensive relative to descriptive research studies
  • the potential for loss of secrecy while the test market is underway
  • conducting a test market normally requires more time than conducting a survey
  • All of the above are limitations of a test market

Question 31

Question
Laboratory experiments tend to have less external validity than field experiments.
Answer
  • True
  • False

Question 32

Question
In survey research, the percentage of total attempted interviews that are successfully completed is the incidence rate.
Answer
  • True
  • False

Question 33

Question
An internet (web) survey in which the research designer specifically selects potential respondents is a recruited survey.
Answer
  • True
  • False

Question 34

Question
An advantage of observation research is that it captures what people say they do as opposed to their actual behaviors.
Answer
  • True
  • False

Question 35

Question
Which term refers to an experimental design element that unintentionally provides subjects with hints about the research hypothesis?
Answer
  • confounding effect
  • Hawthorne effect
  • testing effect
  • demand characteristic

Question 36

Question
Scanner-based research is a (an) _____________ observation research format.
Answer
  • personal
  • mechanical
  • human
  • inert

Question 37

Question
In answering a question on a questionnaire, the respondent accidentally provides an incorrect answer. This situation is an example of:
Answer
  • deliberate falsification
  • processing error
  • non response bias
  • unconscious misrepresentation

Question 38

Question
Compared to a natural observation research situation, a contrived observation research situation would not:
Answer
  • allow the researcher to collect data faster
  • allow for more control over things that might distort the behavior being studied
  • result in lower project costs
  • provide a more realistic environment in which to observe the behavior of interest

Question 39

Question
The interviewer would be in voice contact with the respondent in a (an):
Answer
  • computer-assisted telephone interview (CATI)
  • fax survey
  • computer assisted personal interview (CAPI)
  • e-mail survey

Question 40

Question
Which of the following is a limitation of using a test market?
Answer
  • test markets are less expensive relative to descriptive research studies
  • the potential for loss of secrecy while the test market is underway
  • conducting a test market normally requires less time than conducting a survey
  • All of the above are limitations of a test market

Question 41

Question
The conceptual definition is a verbal explanation of what a concept is and what it is not
Answer
  • True
  • False

Question 42

Question
Measuring only once characteristic of a retailer's customer service would be an example of the use of an uni-dimensional measurement scale.
Answer
  • True
  • False

Question 43

Question
An advantage of a multiple choice (or multi-item or determinant-choice) question is the lack of limitations on the respondent's answers.
Answer
  • True
  • False

Question 44

Question
The ability of a measurement scale to provide consistent results over time is referred to as its:
Answer
  • reliability
  • level
  • validity
  • skip pattern

Question 45

Question
A marketing research firm needs to obtain information from past customers of a fitness center. What type of question should be used to determine if a potential respondent meets this requirement?
Answer
  • screening question
  • rating question
  • ranking question
  • skip pattern question

Question 46

Question
A nominal level scale has which of the following scaling properties?
Answer
  • order and assignment, but no origin and distance
  • order, assignment, origin, and distance
  • order, assignment, and origin, but not distance
  • only assignment

Question 47

Question
The following question and provided answer choices are an example of what type of scale?... The quality of the customer service that you received today at Joe's Pizza Restaurant was: (please circle one choice) excellent________very good_________good___________very poor
Answer
  • unbalanced scale
  • ranking scale
  • balanced scale
  • non-forced choice scale

Question 48

Question
Using an ordinal scale for the provided answer choices to a question on a questionnaire allows the researcher to calculate the _________ for the obtained data.
Answer
  • mode but no other measures of central tendency
  • mode and median
  • mode, median, and mean
  • mode and standard deviation

Question 49

Question
The following is an example of what type of question? The quality of the pizza at Joe's Pizza, three-time winner of the "Best of Bloomington Pizza" award, is:__________ Excellent ____________Good
Answer
  • pivot question
  • biased question
  • semantic differential question
  • checklist question

Question 50

Question
What type of scale is the following? Please circle the service characteristic on each line that is most important to you when making a purchase on an online retailer's website. order shipped correctly - order arrived when promised order arrived when promised - convenient merchandise return convenient merchandise return - order shipped correctly
Answer
  • numerical scale
  • paired comparison scale
  • constant sum scale
  • rating scale

Question 51

Question
A rule is a guide, method, or command that tells a researcher what to do in measuring an object.
Answer
  • True
  • False

Question 52

Question
Measuring five characteristics of a restaurant's delivery service quality would be an example of the use of a multi-dimensional measurement scale.
Answer
  • True
  • False

Question 53

Question
A disadvantage of a multiple choice (or multi-item or determinant-choice) question is the limitations on the respondent's answers.
Answer
  • True
  • False

Question 54

Question
The ability of a scale to measure what was intended to be measured is referred to as its:
Answer
  • reliability
  • level
  • validity
  • intensity

Question 55

Question
A few questions on a questionnaire will not apply to students under the age of 21 while a few other questions will only apply to students 21 years old or older. The majority of questions on the questionnaire are applicable to all students. What type of question should be used in this situation by the research designer.
Answer
  • screening question
  • double-barreled question
  • neutral category question
  • skip pattern question

Question 56

Question
An interval scale has which of the following scaling properties?
Answer
  • order and assignment, but not origin and distance
  • order, assignment, origin, and distance
  • order, assignment, and distance, but not origin
  • only distance

Question 57

Question
The following question and provided answer choices are an example of what type of scale? The quality of the dessert that you had after dinner today was: (please circle one) excellent - good - fair - poor - very poor
Answer
  • ratio scale
  • ranking scale
  • rating scale
  • non-forced choice scale

Question 58

Question
Using a nominal scale for the provided answer choices to a question on a questionnaire allows the researcher to calculate the ______ for the obtained data.
Answer
  • mode but no other measures of central tendency
  • mode and median
  • mode, median, and mean
  • mode and standard deviation

Question 59

Question
What is wrong with the following question and provided answer choices on a questionnaire? What was your annual household income for 2014? _________ less than 30k _________ 30k - 40k _________ 50k - 60k _________ more than 60k
Answer
  • the response categories are not exhaustive.
  • the response categories are not mutually exclusive
  • it is a double-barreled question
  • All of the above are errors in this question

Question 60

Question
What type of scale is the following? Please divide 100 points between each of these service characteristics based on their importance to you in ordering from an online retailer. __________ order shipped correctly __________ order arrived when promised __________ convenient merchandise return
Answer
  • numerical scale
  • paired comparison scale
  • constant-sum scale
  • rating scale

Question 61

Question
The operational definition specifies the methods to be used in measuring a concept.
Answer
  • True
  • False

Question 62

Question
Measuring five characteristics of a retailer's customer service would be an example of the use of a uni-dimensional measurement scale.
Answer
  • True
  • False

Question 63

Question
Questions in which the respondent can reply in his/her own words are open-ended response questions.
Answer
  • True
  • False

Question 64

Question
The reliability of a measurement scale refers to its:
Answer
  • internal consistency
  • external completeness
  • validity capture
  • skip pattern sequence

Question 65

Question
A marketing research firm needs to obtain information from current customers of a casual dining food restaurant. What type of question should be used to determine if a potential respondent meets this requirement?
Answer
  • screening question
  • double-barreled question
  • neutral category question
  • skip pattern question

Question 66

Question
A scale which can only name or identify persons, objects, or events, but has no other measurement capabilities is a (an):
Answer
  • ratio level scale
  • ordinal level scale
  • nominal level scale
  • interval level scale

Question 67

Question
A respondent asked to assign each of the IU campus libraries to one of the following four groups - totally awesome, awesome, somewhat awesome, and not worth my time. This is an example of a:
Answer
  • choosing task
  • ranking task
  • rating task
  • sorting

Question 68

Question
Using a ratio scale for the provided answer choices to a question on a questionnaire allows the researcher to calculate the ________ for the obtained data.
Answer
  • mode but no other measures of central tendency
  • mode and median but no other measures of central tendency
  • mean, median, variance, and standard deviation
  • median and mean, but not the mode and standard deviation

Question 69

Question
What is wrong with the following question and provided answer choices on a questionnaire? How much money did you have in your personal savings account on January 31, 2015? _____ less than 10k ______ 10k - 20k ______ 20k - 30k ______ more than 30k
Answer
  • the response categories are not exhaustive
  • the response categories are not mutually exclusive
  • it is a double-barreled question
  • All of the above are errors in this question

Question 70

Question
Which of the following is an example of a category scale?
Answer
  • numerical scale
  • Stapel scale
  • Likert scale
  • All of the above are correct

Question 71

Question
A verbal explanation of what a concept is and what it is not is called a criterion definition.
Answer
  • True
  • False

Question 72

Question
An ordinal scale is the simplest level of measurement scale.
Answer
  • True
  • False

Question 73

Question
The unit of analysis for a questionnaire is the respondent.
Answer
  • True
  • False

Question 74

Question
Measurement is a process by which numbers can be assigned in a precise manner to a person following specific rules to represent quantities of attributes of the person.
Answer
  • True
  • False

Question 75

Question
A marketing research firm needs to obtain information from parents of university students. What type of question should be used to determine if a potential respondent meets this requirement?
Answer
  • screening question
  • double-barreled question
  • neutral category question
  • skip pattern question

Question 76

Question
As discussed in this course, the distinction between an interval level scale and a ratio level scale involves which scaling property?
Answer
  • order
  • assignment
  • origin
  • distance

Question 77

Question
What type of scale is this? The ease of the navigation on the YourTexts4Less.com web site is: (please circle one) very very good - very good - good - poor - very poor - very very poor
Answer
  • unbalanced scale
  • ranking scale
  • behavioral intent scale
  • forced-choice scale

Question 78

Question
Which of the following is an advantage of an open-ended response question?
Answer
  • the ability to easily obtain simple information
  • the ease of coding the responses for future analysis
  • the lack of limitations on the respondent's answers
  • Both (a.) and (b.) are correct

Question 79

Question
The following is an example of what type of question? Please mark which of the following news websites you viewed yesterday. _____cnn.com ________foxnews.com ______idsnews.com ________msnbc.com
Answer
  • stapel question
  • biased question
  • semantic differential question
  • checklist question

Question 80

Question
What type of scale is the following? Please circle the number that best represents how happy or unhappy you are with CampusClothingOnline.com's merchandise return process.
Answer
  • numerical scale
  • paired comparison scale
  • constant-sum scale
  • LIkert scale

Question 81

Question
In a Factorial Experimental Design you are able to measure interaction effects of independent variables.
Answer
  • True
  • False

Question 82

Question
When you use two or more Survey Research Methods in a coordinated effort... you are using a _______.
Answer
  • incidence rate
  • mixed mode survey
  • response rate

Question 83

Question
What conditions are necessary for the use of observation research?
Answer
  • needed information must be observable
  • behavior of interest must be repetitive, frequent, or predictable
  • for human observation formats, the behavior of interest must be of relatively short duration
  • All of the above are correct.

Question 84

Question
Interviewer cheating is an error due to the interviewer falsifying entire interview, or parts of it.
Answer
  • True
  • False

Question 85

Question
This type of error is due to interviewer’s mistake in recording the respondent’s answer...
Answer
  • sample selection error
  • interviewer error
  • interviewer cheating
  • data-processing error

Question 86

Question
This type of error is due to incorrect selection of population elements for the sample...
Answer
  • sample selection error
  • data-processing error
  • interviewer error
  • interviewer cheating

Question 87

Question
Administrative error is an error caused by the improper administration or execution of the research task.
Answer
  • True
  • False

Question 88

Question
This type of error is due to the respondent offering “researcher’s expected” response...
Answer
  • acquiescence bias
  • interviewer bias
  • social desirability bias
  • extremity bias

Question 89

Question
This type of error is due to the interviewer’s influencing of respondent’s answers...
Answer
  • social desirability bias
  • acquiescence bias
  • extremity bias
  • interviewer bias

Question 90

Question
This type of error is due to the respondent selecting endpoint answers...
Answer
  • extremity bias
  • interviewer bias
  • social desirability bias
  • acquiescence bias

Question 91

Question
This type of error is due to the respondent selecting answers that other persons would view favorably...
Answer
  • extremity bias
  • acquiescence bias
  • social desirability bias
  • interviewer bias

Question 92

Question
Mystery Shoppers are a (an) ___________observation research format.
Answer
  • personal (human)
  • mechanical
  • inert
  • electronic

Question 93

Question
In-store observation is a (an) ___________observation research format.
Answer
  • mechanical/electronic
  • personal (human)
  • inert

Question 94

Question
Physical Trace or Artifacts are a (an) ___________observation research format.
Answer
  • personal (human)
  • mechanical/electronic
  • inert

Question 95

Question
Audit or Inventories are a (an) ___________observation research format.
Answer
  • Mechanical/Electronic
  • Personal (human)
  • Inert

Question 96

Question
Content Analysis is a (an) ___________observation research format.
Answer
  • personal (human)
  • mechanical/electronic
  • inert

Question 97

Question
What is the device that measures galvanic skin response, a measure of involuntary changes in the electrical resistance of the skin?
Answer
  • pupilometer
  • psychogalvanometer
  • voice-pitch analysis

Question 98

Question
Response latency is the amount of time it takes to make a choice between two alternatives, used as a measure of the strength of preference.
Answer
  • True
  • False

Question 99

Question
What is the name of a machine that allows one to measure what portions of the brain are active at a given time?
Answer
  • Response Latency
  • Magnetic Resonance Imagery Device
  • Pupilometer
  • Psychogalvanometer

Question 100

Question
What term is used to denote a proportion of people who are exposed to an Internet ad who actually click on its hyperlink to enter its website?
Answer
  • Click Through Rate CTR
  • Pupilometer
  • Psychogalvanometer

Question 101

Question
This type of validity is defined as the ability of a measure to correlate with other standard measures of similar constructs or established criteria.
Answer
  • criterion validity
  • construct validity
  • convergent validity
  • discriminant validity

Question 102

Question
This type of validity depends on internal consistency so that multiple measures converge on a single meaning.
Answer
  • discriminant validity
  • criterion validity
  • construct validity
  • convergent validity

Question 103

Question
This type of validity is the extent to which individual measure' content match the intended concept's definition.
Answer
  • criterion validity
  • construct validity
  • face (content) validity
  • convergent validity

Question 104

Question
This type of validity exists when a measure reliably measures and truthfully represents a unique concept; it consists of several components including face validity, convergent validity, criterion validity, and discriminant validity.
Answer
  • Construct Validity
  • John Denver

Question 105

Question
This type of validity represents how unique or distinct is a measure; a scale should not correlate too highly with a measure of a different construct.
Answer
  • convergent validity
  • discriminant validity
  • construct validity
  • face (content) validity

Question 106

Question
Sampling Error arises because of inadequacies of the actual respondents to represent the population of interest
Answer
  • True
  • False

Question 107

Question
_________ error results from some imperfect aspect of the research design that causes respondent error or from a mistake in the execution of the research....
Answer
  • Sampling
  • Systemic
  • Administrative

Question 108

Question
Population parameter refers to some true value of a phenomenon within a population...
Answer
  • True
  • False

Question 109

Question
A persistent tendency for the results of a sample to deviate in one direction from the true value of the population parameter...
Answer
  • population parameter
  • respondent error
  • sample bias

Question 110

Question
A category of sample bias resulting from some respondent action such as lying or inaction such as not responding
Answer
  • respondent error
  • sampling error
  • nonrespondents

Question 111

Question
Sample members who are not contacted or who refuse to cooperate in the research...
Answer
  • nonrespondents
  • people who aren't diggin it

Question 112

Question
___________________________ is a screening procedure that involves a trial run with a group of respondents to iron out fundamental problems in survey design
Answer
  • pretesting
  • click rate
  • prescreening

Question 113

Question
______________ is a survey method that requires the interviewer to travel to the respondent's location to drop off questionnaires that will be picked up later
Answer
  • cover letter
  • drop off method
  • e-mail surveys

Question 114

Question
A cover letter is aletter that accompanies a questionnaire to induce the reader to complete and return the questionnaire...
Answer
  • True
  • False

Question 115

Question
This a description of what time of interviewing technique: telephone interviews conducted from a central location, allowing firms to hire a staff of professional interviewers and to supervise and control the quality of interviewing more effectively
Answer
  • central location interviewing
  • random digit dialing
  • self-administered questionnaires

Question 116

Question
Item Nonresponse is the failure of a respondent to provide an answer to a survey question
Answer
  • True
  • False

Question 117

Question
______________ bias that occurs because people who feel strongly about a subject are more likely to respond to survey questions than people who feel indifferent about it
Answer
  • self-selection bias
  • response bias
  • extremity bias

Question 118

Question
These are potential respondents in the sense that they are members of the sampling frame but who don't receive the request to participate in the research...
Answer
  • refusals
  • no contacts
  • nonresponse error

Question 119

Question
These are questions in which respondents are given specific, limited-alternative responses and asked to choose the one closest to their own viewpoint
Answer
  • open-ended response questions
  • fixed-alternative questions
  • simple dichotomy questions

Question 120

Question
A Simple Dichotomy question is a fixed-alternative question that requires the respondent to choose one of two alternatives
Answer
  • True
  • False

Question 121

Question
________________is a fixed-alternative question that asks for an answer about general frequency of occurence
Answer
  • checklist question
  • frequency-determination question
  • multiple choice question
  • leading question

Question 122

Question
__________ is a fixed-alternative question that allows the respondent to provide multiple answers to a single question by checking off items
Answer
  • leading question
  • frequency-determination question
  • checklist question
  • loaded question

Question 123

Question
________ is a question that suggests a socially desirable answer or is emotionally charged
Answer
  • leading question
  • loaded question
  • checklist question
  • frequency-determination question

Question 124

Question
_________ is a question that suggests or implies certain answers... it directs the user to an answer
Answer
  • loaded question
  • checklist question
  • leading question
  • frequency-determination question

Question 125

Question
____________ is an introductory statement or preamble to a potentially embarrassing question that reduces a respondent's reluctance to answer by suggesting that certain behavior is not unusual
Answer
  • counterbiasing statement
  • loaded question
  • split-ballot technique

Question 126

Question
A Split Ballot technique is process of using two alternative phrasings of the same question for respective halves of a sample to elicit a more accurate total response than would a single phrasing
Answer
  • True
  • False

Question 127

Question
_______________ is a question that may induce bias because it covers two or more issues at once
Answer
  • double-barreled question
  • aided-recall
  • split-ballot technique

Question 128

Question
Order Bias results when a particular sequencing of questions that affects the way a person responds or when the choices provided as answers favors one response over another
Answer
  • True
  • False

Question 129

Question
____________ is asking general questions before specific questions in order to obtain unbiased responses
Answer
  • order bias
  • funnel technique
  • randomized response technique
  • unaided recall

Question 130

Question
___________________ involve(s) randomly assigning respondents to answer either the question of interest or a mundane and embarrassing question
Answer
  • randomized response techniques
  • funnel technique
  • survey flow
  • split-ballot technique

Question 131

Question
_________ is a term referring to a respondent who stops answering questions before reaching the end of the survey
Answer
  • survey flow
  • breakoff
  • filter questions
  • funnel technique

Question 132

Question
A Filter Question is a question that screens out respondents who are not qualified to answer a second question
Answer
  • True
  • False

Question 133

Question
____________ is the term allocated to the process of directing respondents to alternative portions of the questionnaire based on their response to a filter question
Answer
  • branching
  • heat map question
  • skip pattern question

Question 134

Question
Several similar questions of the same format all arranged in a grid format are called a ____________________
Answer
  • index question
  • multiple-grid (matrix table) question
  • heat map question

Question 135

Question
______________ is a graphical question that tracks the part of an image or advertisement that most captures a respondent's attention
Answer
  • heat map question
  • multiple grid (matrix table) question
  • branching

Question 136

Question
_______________ software allows question answers to be inserted into later questions
Answer
  • Piping
  • Tubing
  • Funneling

Question 137

Question
_______________ is a tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research
Answer
  • Preliminary Tabulation
  • Back Translation
  • Piping Software
  • Branching

Question 138

Question
Back translation is the process of taking a questionnaire that has previously been translated into another language and having a second, independent translator translate it back to the original language
Answer
  • True
  • False

Question 139

Question
_________________ is the process of describing some property of a phenomenon of interest, usually by assigning numbers in a reliable and valid way
Answer
  • Concept
  • Measurement
  • Operationalization
  • Branching

Question 140

Question
__________________ is the process of identifying scale devices that correspond to properties of a concept involved in a research process
Answer
  • Scale
  • Concept
  • Operationalization

Question 141

Question
Correspondence rules indicate the way that a certain value on a scale corresponds to a true value of a concept
Answer
  • True
  • False

Question 142

Question
___________ scales represent the most elementary level of measurement in which values are assigned to an object for identification or classification purposes only
Answer
  • Ordinal scales
  • Nominal scales
  • Interval Scales
  • Ratio Scales

Question 143

Question
__________ are ranking scales allowing things to be arranged based on how much of some concept they possess
Answer
  • Ordinal scales
  • Ratio scales
  • Interval scales
  • Nominal Scales

Question 144

Question
Interval scales are scales that both have nominal and ordinal properties, but that also capture information about differences in quantities of a concept from one observation to the next
Answer
  • True
  • False

Question 145

Question
_________________ represent the highest form of measurement in that they have all the properties of interval scales with the additional attribute of representing absolute quantities; characterized by a meaningful absolute zero Zero represents an absence of a concept
Answer
  • Ratio Scales
  • Nominal Scales
  • Ordinal Scales

Question 146

Question
These measures take on only one of a finite number of values
Answer
  • discrete measures
  • continuous measures

Question 147

Question
This type of measures reflect the intensity of a concept by assigning values that can take on any value along a scale range
Answer
  • continuous measures
  • discrete measures

Question 148

Question
This type of measure assigns a value to an observation based on a mathematical derivation of multiple variables
Answer
  • composite measures
  • index measures
  • continuous measures

Question 149

Question
A Summated Scale is a scale created by simply summing the response to each item making up the composite measure. The scores can be but do not have to be averaged by the number of items making up the composite scale
Answer
  • True
  • False

Question 150

Question
_______________ is an indicator of a measure's internal consistency
Answer
  • Validity
  • Reliability

Question 151

Question
_______________ represents a measure's homogeneity or the extent to which each indicator of a concept converges on a common meaning
Answer
  • Validity
  • Internal Consistency
  • External Consistency

Question 152

Question
_________________is a method for assessing internal consistency by checking the results of one-half of a set of scaled items against the results from the other half
Answer
  • Split-half method
  • Internal Consistency
  • Mixed method mode

Question 153

Question
The most commonly applied estimate of a multiple item scale's reliability. It represents the average of all possible split-half reliabilities for a construct
Answer
  • coefficient alpha
  • coefficient beta

Question 154

Question
An enduring disposition to consistently respond in a given manner to various aspects of the world; composed of affective, cognitive, and behavioral components
Answer
  • attitude
  • vibe
  • emotion

Question 155

Question
______________________ is a measure of attitudes that consists of a series of bipolar rating scales with opposite terms on either end
Answer
  • Semantic Differential
  • Likert Scale
  • Constant Sum Scale

Question 156

Question
____________________ is a model that constructs an attitude score based on the multiplicative sum of beliefs about an option times the evaluation of those belief characteristics
Answer
  • Multi-Attribute Model
  • Balanced Model
  • Multi-Field Model

Question 157

Question
________________ is a measure of the amount of Internet postings that involve a specific name or term
Answer
  • Conversation Volume
  • Click Through Rate
  • Eye-Tracking Monitoring

Question 158

Question
_______________ are categorical variables included in the stat analysis of experimental data as a way of statistically controlling or accounting for variance due to that variable
Answer
  • Blocking variables
  • Experimental variables
  • Conditional variables

Question 159

Question
___________ is a continous variable included in the statistical analysis as a way of statistically controlling for variance due to that variable
Answer
  • Blocking variable
  • Covariate
  • Main effect

Question 160

Question
___________ is the experimental difference in a dependent variable means between the different levels of any single experimental variable
Answer
  • Main effect
  • Interaction effect
  • Experimental effect

Question 161

Question
___________ is the differences in dependent variable means due to a specific combination of independent variables
Answer
  • Main effect
  • Interaction effect
  • Experimentation effect

Question 162

Question
Experiment treatment is the term referring to the way an experimental variable is manipulated
Answer
  • True
  • False

Question 163

Question
_____________ refers to a specific treatment combination associated with an experimental group
Answer
  • Cell
  • Control Group
  • Test Units

Question 164

Question
This occurs if the sampling units in an experimental cell are somehow different than the units in another cell, and this difference affects the dependent variable
Answer
  • systematic or nonsampling error
  • experimentation error
  • funneling error

Question 165

Question
An experimental _____________ means that there is an alternative explanation beyond the experimental variables for any observed differences in the dependent variable
Answer
  • confound
  • demand characteristic
  • demand effect

Question 166

Question
Demand effect occurs when demand characteristics actually affect the dependent variable
Answer
  • True
  • False

Question 167

Question
A ___________ is a device that controls the amount of time a subject is exposed to a visual image
Answer
  • Tachistoscope
  • Electronic scanner
  • Dumb galvo thing

Question 168

Question
______________ involves repeated measures because with each treatment the same subject is measured
Answer
  • Within-subjects design
  • Research design
  • Between subjects design

Question 169

Question
In Between subjects design research subject receives only one treatment combination
Answer
  • True
  • False

Question 170

Question
_______________ is a validity test of an experimental manipulation to make sure that the manipulation does produce differences in the independent variable
Answer
  • External Validity
  • Internal Validity
  • Manipulation Check

Question 171

Question
____________ occurs when a change other than the experimetnal treatment occurs during the course of an experiment that affects the dependent variable
Answer
  • History Effect
  • Manipulation Check
  • Cohort Effect

Question 172

Question
____________ refers to a change in the dependent variable that occurs because members of one experimental group experienced different historical situations than members of other experimental groups
Answer
  • Cohort Effect
  • Maturation Effect
  • History Effect

Question 173

Question
_____________ occurs when some subjects withdraw from the experiment before is completed
Answer
  • Mortality Effect (Sample Attrition)
  • Instrumentation Effect
  • History Effect

Question 174

Question
__________ is a nuisance that occurs when change in the wording of questions, a change in interviewers, or a change in other procedures causes a change in the dependent variable
Answer
  • Instrumentation Effect
  • History Effect
  • Mortality Effect
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