Copy and Edit

IMC 306 Final

Description

IMC 306 Marketing Final
vwmayo
Quiz by vwmayo, updated more than 1 year ago
vwmayo
Created by vwmayo over 9 years ago
29
0
0

Resource summary

Question 1

Question
In the MegaRed example you read about, what was the most critical measure of the Facebook ad campaign's success?
Answer
  • Number of "likes"
  • Sales
  • Number of "shares"
  • User engagement

Question 2

Question
How much revenue did Facebook generate in 2013?
Answer
  • $1.5 billion
  • $7.9 billion
  • $79 billion
  • Facebook did not generate any revenue in 2013

Question 3

Question
How much profit did Facebook make in 2013?
Answer
  • $7.9 billion
  • $0
  • $1.5 billion
  • $13 billion

Question 4

Question
Which of the following consumer behaviors are tracked for creating a purchasing history profile?
Answer
  • Online shopping carts
  • Store checkout scanners
  • Loyalty cards
  • All of the above

Question 5

Question
How long has Facebook been selling ads?
Answer
  • Three years
  • Five years
  • Ten years
  • They don't sell ads

Question 6

Question
Facebook has how many users worldwide?
Answer
  • 1.3 million
  • 13 million
  • 1.3 billion
  • 13 billion

Question 7

Question
How many American women over the age of 45 are on Facebook?
Answer
  • 320,000
  • 3.2 million
  • 32 million
  • 32 billion

Question 8

Question
Mothers, the "buyers" in most typical families, spend how much more time on Facebook than other users?
Answer
  • Three times
  • Four times
  • Five times
  • Six times

Question 9

Question
How many advertisers does Facebook currently have?
Answer
  • One and a half million
  • Ten million
  • Ten thousand
  • Five hundred

Question 10

Question
Facebook is competing with TV for advertising dollars by pushing new video ads for big marketing events like movie ads.
Answer
  • True
  • False

Question 11

Question
Facebook accounts for how much of the total amount of time Americans spend online?
Answer
  • One in every six minutes
  • Three of every six minutes
  • Four of every six minutes
  • Five of every six minutes

Question 12

Question
Of Facebook;s current advertisers, most of them are:
Answer
  • Large corporate advertisers
  • Family-owned businesses
  • Small advertisers
  • Medium-sized advertisers

Question 13

Question
Facebook accounts for how much of the total amount time Americans spend on mobile?
Answer
  • One of every two minutes
  • One of every five minutes
  • Two of every five minutes
  • Four of every five minutes

Question 14

Question
How much money do advertisers spend on television per year?
Answer
  • 20 million
  • 200 million
  • 20 billion
  • 200 billion

Question 15

Question
What is the ratio of cost (of an ad campaign, for instance) to profit?
Answer
  • RSS (Really Simple Syndication)
  • (ROI) Return on Investment

Question 16

Question
What is a tool that allows you to receive a specific feed of information without going to that web page?
Answer
  • RSS (Really Simple Syndication)
  • SMS (Short Messaging Service)

Question 17

Question
What is the practice that aims to improve a website's ranking in a Google (or Bing, or Yahoo) search?
Answer
  • SEO (Search Engine Optimization)
  • ORM (Online Reputation Management)

Question 18

Question
What is the service that allows electronic messages to be sent on a cellular network?
Answer
  • ROI (Return on Investment)
  • SMS (Short Messaging Service)

Question 19

Question
What is the term for understanding and influencing of the perception of an entity online?
Answer
  • ORM (Online Reputation Management)
  • RSS (Really Simple Syndication)

Question 20

Question
Which of the following is NOT a SMART objective?
Answer
  • Attainable
  • Specific
  • Targeted
  • Realistic
  • Time bound
  • Measurable

Question 21

Question
Nike's digital marketing strategy led to growth in membership, but not in share prices.
Answer
  • True
  • False

Question 22

Question
Nike's digital marketing strategy led to growth in membership but not in share prices.
Answer
  • True
  • False

Question 23

Question
Which of the following might serve as KPIs?
Answer
  • An increase in campaign-related "shares" or "comments" on Facebook
  • A high rate of return on customer satisfaction surveys
  • A decrease in revenue
  • An increase in sales
  • All of the above

Question 24

Question
Nike's digital marketing strategy led to an expansion of their products
Answer
  • True
  • False

Question 25

Question
Which of the following represents SWOT?
Answer
  • Strengths, Weaknesses, Opponents, Threats
  • Strategies, Weaknesses, Opportunities, Threats
  • Strengths, Weaknesses, Opportunities, Threats
  • Strengths, Weaknesses, Opportunities, Tactics

Question 26

Question
Which of the below links does NOT have a "friendly" URL?
Answer
  • Nike Football: http://vine.co./nikefootball
  • Nike: https://vine.co/u/9347324974872
  • Nike: https://twitter.com/nike
  • They all have friendly URLs

Question 27

Question
Which of the following is not one of the "five Ps" of marketing?
Answer
  • Products
  • Price
  • Proficiency
  • Placement
  • Promotion

Question 28

Question
Search engines such as Google are capable of reading images, audio and videos just as easily as text.
Answer
  • True
  • False

Question 29

Question
When adding a link to a blog post or any online text, it's best to leave the URL visible rather than hyperlink it from any keywords/anchor text
Answer
  • True
  • False

Question 30

Question
Which of the below constitutes a Call to Action, or CTA?
Answer
  • Sign up for our newsletter
  • Take advantage of our sale
  • Enter our sweepstakes
  • Post a photo and instagram
  • All of the above

Question 31

Question
The keywords added to a blog post's meta data are called
Answer
  • Widgets
  • Tags
  • Categories
  • RSS

Question 32

Question
HTML tags and hashtags are the same thing
Answer
  • True
  • False

Question 33

Question
Chipotle says its videos are about "values integration." What values are they specifically espousing?
Answer
  • Fair employment practices
  • Buying local
  • Vegetarianism
  • Sustainable farming practices

Question 34

Question
Which of the following factors play a dominant role in the search algorithm for videos?
Answer
  • Video views
  • Age of video
  • Shares
  • Subscribers
  • All of the above

Question 35

Question
All the reports written about the Chipotle video in the news media could be considered:
Answer
  • Traditional advertising
  • Paid media
  • Movie reviews
  • Earned media
  • A product pitch

Question 36

Question
Enabling sharing is a great way to increase video views, but it won't help with search results
Answer
  • True
  • False

Question 37

Question
Inbound links, or hyperlinks from other sites linking back to your video, help increase video views but don't improve search engine results
Answer
  • True
  • False

Question 38

Question
Multiple video views can come from one user
Answer
  • True
  • False

Question 39

Question
Press coverage for "The Scarecrow" netted how many impressions?
Answer
  • 12,000
  • 31,000
  • 11 million
  • 126 million
  • 500 million

Question 40

Question
The length of your video channel's playlist does not have any impact on a particular video's search engine results
Answer
  • True
  • False

Question 41

Question
Of the many factors that contribute to whether or not a video "goes viral" mark the one below that the Chipotle videos does not adhere to
Answer
  • Address a current or currently trending topic
  • Make it enticing
  • Make it remarkable
  • Make it shareable
  • Make it short
  • Make it unique

Question 42

Question
Which of the following components are evaluated on a keyword and key phrase level by the search engine spiders. (Check all that apply)
Answer
  • Tags
  • Playlist additions
  • Inbound links
  • Share buttons
  • Embeds
  • Titles

Question 43

Question
If a video is outdated, it is still just as easily found through a search engine
Answer
  • True
  • False

Question 44

Question
Chipotle integrated what other marketing products with their animated videos?
Answer
  • sustainable agriculture information app
  • a comedy series that aired on Fox TV
  • Burritos
  • iTunes video game app

Question 45

Question
Chipotle's message is meant to distance the company from whom?
Answer
  • Chick-Fil-A
  • Taco Bell
  • McDonald's
  • Starbuck's
  • Panera

Question 46

Question
Where did Chipotle's short animated film "Back to the Start" first appear?
Answer
  • on TV during the superbowl
  • on tv during the academy awards
  • on Youtube

Question 47

Question
Search advertising on Google is based on the results of auto-complete
Answer
  • True
  • False

Question 48

Question
Which of the below Facebook advertising options shows up in your connections' news feeds when you interact with that brand's Facebook page?
Answer
  • Facebook ads
  • Facebook engagement ads
  • Sponsored stories
  • Promoted posts

Question 49

Question
Which of the below is NOT an example of common display advertising types online?
Answer
  • Banner ads
  • Pop-up ads
  • Wallpaper ads
  • Floating ads
  • Interactive graphics

Question 50

Question
It is possible to prevent your web browser from tracking your movements online and collecting data to be sold to advertisers.
Answer
  • True
  • False

Question 51

Question
When creating a search advertising campaign, you should be careful not to use commonly misspelled versions of the keywords you're targeting.
Answer
  • True
  • False

Question 52

Question
Which of the below are critical to keyword placement for search engine optimization?
Answer
  • Title
  • Body content
  • In the web address
  • in the meta description
  • In the tags
  • all of the above

Question 53

Question
Email marketing campaigns should always have a strong call to action
Answer
  • True
  • False

Question 54

Question
With email marketing, it possible to measure how your open rate compares with a competitor's.
Answer
  • True
  • False

Question 55

Question
Using a "teaser" in the subject line of an email marketing campaign is a good way to improve your open rate, regardless of whether that's what your email is actually about.
Answer
  • True
  • False

Question 56

Question
When an email doesn't make it to the intended recipient because of a "soft bounce" that email address should immediately be removed from the house list.
Answer
  • True
  • False

Question 57

Question
Email marketing can deliver the best ROI of any digital marketing tactic
Answer
  • True
  • False

Question 58

Question
A company's "house list" of emails is a database that must be purchased from a third party.
Answer
  • True
  • False

Question 59

Question
The "opt-out" link should be placed in the footer area of an email so as to discourage readers from unsubscribing.
Answer
  • True
  • False

Question 60

Question
The subject line of an email marketing campaign must be shorter than 140 characters
Answer
  • True
  • False

Question 61

Question
It is standard practice to send emails using HTML
Answer
  • True
  • False

Question 62

Question
When an email doesn't make it to the intended recipient because of a "hard bounce" that email address should be removed from the house list.
Answer
  • True
  • False
Show full summary Hide full summary

Want to create your own Quizzes for free with GoConqr? Learn more.

Similar

3.1 Keywords - Marketing
Mr_Lambert_Hungerhil
Digital Marketing Strategy - The Essentials
Micheal Heffernan
Design Tips for Non-Designers
Micheal Heffernan
What is Marketing?
Stephanie Natasha
Marketing and Distributing
Shannon Clarke
Business Studies: Marketing
Harriet Glover
Calculating Content Marketing Strategy ROI
Rebecca Tarpey
Essential SEO Terms to Know
Micheal Heffernan
SEO Online Mastery
Jojo Karen
Sensory Marketing
Paisley Williams
Chief Marketing Officer (CMO)
takhmina1995
Browse Library