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Marketing segmentation
Description
Business Studies (Marketing) Quiz on Marketing segmentation, created by shaycrystal4 on 12/11/2013.
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business studies
marketing
business studies
marketing
Quiz by
shaycrystal4
, updated more than 1 year ago
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Created by
shaycrystal4
about 11 years ago
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0
Resource summary
Question 1
Question
four important points of differentiation
Answer
customer service, price, quality, social and ethical issues
price, environmental concerns, convenience, customer service
customer service, convenience, environmental concerns, social and ethical issues
Question 2
Question
What is market segmentation?
Answer
Segmenting markets
Separating markets in to groups, to target specific characteristics with the best suited advertisements possible.
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