New Product Development | Quiz

What do you mean by "New Product"?

New products are new in "varying degrees"

Which of the following *does not* come under the category of new products

The steps of the new product development process are: 1. [blank_start]_________________[blank_end] 2. [blank_start]_________________[blank_end] 3. [blank_start]_________________[blank_end] 4. [blank_start]_________________[blank_end] 5. [blank_start]_________________[blank_end] 6. [blank_start]_________________[blank_end] 7. [blank_start]_________________[blank_end] 8. [blank_start]_________________[blank_end]

Choose the challenges of the New product development process

[blank_start]_____________[blank_end] is the continuous and systematic search for new product opportunities.

In screening idea, the companies normally face 2 serious errors which are [blank_start]_______________[blank_end] and [blank_start]_________________[blank_end] and they must try to avoid these.

concept testing means presenting the product concept to target customers, physically or symbolically, and getting their reactions.

In concept and development testing, [blank_start]________________[blank_end] are converted into [blank_start]________________[blank_end].

choose the methods for Market testing.

[blank_start]_________________[blank_end] is the process used by customers to determine whether to adopt an innovation or not.

At this stage, innovation is introduced to the consumer but there is no true knowledge of the product to the consumer. What stage of Consumer Adoption is this?

At this stage, consumer is ready to try or test the new products, they practically examine it. They can buy the product or get free samples. What stage of consumer adoption is this?

The stages of Product Adoption process are: 1. [blank_start]_______[blank_end] 2. [blank_start]_______[blank_end] 3. [blank_start]_______[blank_end]4. [blank_start]_______[blank_end] 5. [blank_start]_______[blank_end]

label the graphs with the levels of the Consumer Adoption.