Quiz
Cloud 360-MDM
Questions in this quiz (108)
1Out of the box, Cloud MDM cleanses and standardizes data in which Salesforce objects?
- AAccounts
- BProducts
- CLeads
- DContacts
2What does "Consolidation" refer to?
- AThe process of merging two or more duplicate records.
- BThe process of taking data from multiple sources to create a 'golden record.'
3The Cloud MDM hierarchies feature allows you to represent various relationships with your customers.
- ATrue
- BFalse
4The Cloud MDM application has components that run inside Salesforce as well as components that run outside Salesforce.
- ATrue
- BFalse
5Running Cloud MDM using the default settings is recommended.
- ATrue
- BFalse
6The following statements regarding the Cloud MDM custom settings are true:
- AThe settings are present but not visible after installation.
- BChanging the settings is only required for advanced operations.
- CThe settings should be configured before running Cloud MDM jobs.
7The default Cloud MDM profile that is assigned to all users is called:
- AAdmin
- BDefault
- CUser
8Which fields should be added to the Cloud MDM Information section on a page layout?
Select one or more:- ARecord Type
- BSynchronize
- CCountry ISO Code
- DCompany Norm
9The Master Beans related list should be added to the Contact page layout (for the data steward/admin user).
Select one:- ATrue
- BFalse
10Field sets allow you to:
Select one:- AControl which fields are compared when searching for duplicates.
- BSelect which fields to display on a Visual Force page.
11When an account record is synchronized to the Cloud MDM staging area, the following records are created:
Select one or more:- AJava Bean
- BAccount Bean
- CContact Bean
- DMaster Bean
12The process of running synchronization on all records of a particular object type is known as:
Select one:- AStandardization
- BMigration
- CSynchronization
13The following statements regarding the Synchronize flag are true:
Select one or more:- AFor newly created records, value will be true.
- BCan be used to synchronize a subset of data.
- CAllows movement of a record to and from the Cloud MDM staging area.
- DFor existing records in Salesforce, value will be false.
14Which settings determine the field mappings between the transactional record and the bean?
Select one:- AMatching Settings
- BBean Settings
- CSynchronization Settings
15How many custom fields can be mapped to a bean?
Select one:- A5
- B10
- C20
16Data cleansing ensures that data is in a consistent format, which is important for:
Select one or more:- AQuality of reports
- BHierarchies
- CImproving matching results
17When does Cloud MDM cleanse the data?
Select one:- AWhen record is synchronized.
- BWhen a data steward clicks the Cleanse button.
- CWhen Cloud MDM is installed.
18Cloud MDM looks for a legal form at the beginning and end of an account name.
Select one:- ATrue
- BFalse
19The normalized company name is used to update the Name on the account record.
Select one:- ATrue
- BFalse
20The normalized Country name is used to update the Country on the account , lead, or contact record.
Select one:- ATrue
- BFalse
21Cloud MDM uses fuzzy matching for the following processes:
Select one or more:- AMatching records from external data sources to accounts.
- BIdentifying duplicate records.
- CGrouping records with similar charcteristics.
- DMatching leads/contacts to accounts.
22Fuzzy matching is a two-step process. In step 1, Cloud MDM:
Select one:- APerforms a fuzzy match on the segments.
- BPerforms a fuzzy match on all included fields.
- CPerforms an exact match on the segments.
23The following statements are true regarding Data segmentation:
Select one or more:- ASpeeds up the fuzzy matching process.
- BReduces the total number of records being fuzzy matched.
- CDetermines which records will be fuzzy matched.
- DSlows down the fuzzy matching process.
24The segment component fields must be fields on the bean, not the transactional record.
Select one:- ATrue
- BFalse
25You can control the fuzzy matching by setting the following:
Select one or more:- AField Weightings
- BThreshold Values
- CNull Scores
- DField Order
26In which settings do you set fuzzy matching options?
Select one:- ASynchronization Settings
- BMatching Settings
- CDuplicate Settings
27If the fuzzy match score for a field is 40 and the field weighting is set to 25, what will the total field score be?
Select one:- A20
- B10
- C25
28If you set a field's weighting to 200, the values in this field must match exactly or...
Select one:- AThe weighted score for that field will be doubled.
- BThe total score will be set to 0 and the records will not be considered a match.
- CA score of 0 will be assigned for that field.
29When you run the Duplicate Check job, Cloud MDM compares:
Select one:- AAll master beans in the same segment.
- BAll account records in the Salesforce org.
- CAll account records in the same segment.
30When you run the Duplicate Contact Check job, Cloud MDM compares:
Select one or more:- AAll lead beans in same segment.
- BAccount and Contact beans in same segment.
- CContact to lead beans in same segment.
- DAll Contact beans in same segment.
31You should increase the # of processes when running the Duplicate Check jobs if your org contains more than 1000 records.
Select one:- ATrue
- BFalse
32In order to view a list of MDM-identified potential duplicates for an account, you must:
Select one:- AAdd the Duplicate Accounts Visualforce page to the Account page layout.
- BBe the Salesforce administrator.
- CAssign a Cloud MDM profile to your user.
33What three things should you do before using the automated merge jobs?
Select one or more:- AUse Salesforce side-by-side comparison to examine each duplicate pair.
- BToggle the master record, where necessary.
- CIdentify and mark any "no duplicate" pairs.
- DAnalyze duplicate records using reports and side-by-side comparisons.
34To create powerful duplicate reports, you should create a custom report type that...
Select one:- APulls in data from the related master and detail Account, Contact, or Lead.
- BGroups records by the master.
- CIs only available to data stewards and administrators.
35What controls the display of the Toggle Master, No Duplicate, and Merge buttons on the Duplicates Visualforce page?
Select one:- AThe Cloud MDM Profile of the user.
- BThe Salesforce page layout.
- CThe default Salesforce profile for the user.
36With the Cloud MDM Merge jobs, you can merge up to 1000 records at a time.
Select one:- ATrue
- BFalse
37With Cloud MDM's enhanced lead conversion functionality, when a lead (for which a contact already exists) is converted, the following happens:
Select one:- AThe lead will not convert.
- BThe lead is converted and the existing contact is updated.
- CThe existing contact is automatically deleted, then the lead is converted.
38What new fields can be added to the Lead Detail page with Cloud MDM?
Select one or more:- AMaster Account
- BContact (Lookup)
- CAccount (Lookup)
- DLead Parent
39In order to use the Cloud MDM lead functionality, leads must be "matched" to accounts. Which two things facilitate this?
Select one or more:- ABatch Acceleration Level for Matching job
- BSegment Settings for Account and Contact
- CMatching Settings for Account and Contact
- DMatching Threshold for Account
40Which approach should you use for performing a one-time load of data (example: migration from existing system to Salesforce)?
Select one:- AIntegrate to Staging Area (Beans)
- BIntegrate directly to Account object
41What should you do before loading external data into beans?
Select one:- APerform Duplicate Check
- BYou should load data before doing any setup.
- CCreate a Data Source
42Matching can be defined as...
Select one:- AThe process of associating beans to master beans.
- BThe process of associating leads and contacts to accounts.
- CThe process of associating data from an external source with an account.
- DThe process of associating records of the same object class.
43If external data is loaded directly into beans and matching is run, how does Cloud MDM handle beans that were not matched to master beans (i.e., net new accounts)?
Select one:- AThe bean is associated with a global master bean.
- BA new master bean is created.
- CThe bean is flagged as "No Match."
44Which is true regarding the Consolidated View?
Select one or more:- ALists data sources for the master bean.
- BShows data currently on account.
- CShows data currently on master bean.
- DShows historical data for account.
45Enrichment can be defined as the process of writing data from the account to the master bean.
Select one:- ATrue
- BFalse
46Which enrichment operator will only update a field if that field's present value is NULL?
Select one:- A+
- B++
- C-
- D0
47You don't need to run the consolidation job if you are not intrgrating data from external systems.
Select one:- ATrue
- BFalse
48Multi-dimensional hiearchies means that a single account can belong to more than one hierarchy type - for example, a Sales and Financial hierarchy.
Select one:- ATrue
- BFalse
49What is another name for an account in a hierarchy?
Select one:- ABranch
- BNode
- CEntity
- DLevel
50In order to view hierarchies using the MDM functionality, which configuration steps must you complete?
Select one or more:- AAdd the Parent ID field to the Master Bean page layout.
- BConfigure field sets for Account search and results.
- CAdd the Hierarchies Visualforce page to the Account page layout.
- DEnsure the Parent ID field is mapped in the Account Synchronization settings.
51In which ways can hierarchies be built?
Select one or more:- AThe native Salesforce Parent field.
- BVia the master beans.
- CCloud MDM's graphical hierarchy editor.
- DImported from an external system.
52What happens if you add an account (that already belongs to a hierarchy) to another hierarchy?
Select one:- AThe Account will be copied and assigned a unique name.
- BThe account will be added to both hierarchies.
- CThe account, along with any children, will be moved to the new hierarchy.
53How can you change the hierarchy type?
Select one:- ANavigate to the Master Bean for the ultimate parent and edit the Hierarchy Type field.
- BEdit the Hierarchy Type field on the Account that is the ultimate parent.
- CNavigate to the Account bean for the ultimate parent and edit the Hierarchy Type field.
54In order to clone a node, you must use the Cloud MDM edit hierarchies interface.
Select one:- ATrue
- BFalse
55If you clone an account into another hierarchy type, what happens behind the scenes.
Select one:- AA second master bean is created and associated with the account.
- BThe second bean with source = account is created under the master bean.
- CA second bean with source = other is created and associated with the master bean for the account.
56Select two valid approaches for loading hierarchy data from an external data source.
Select one or more:- ALoad data in first job, then create parent relationships in second job.
- BPopulate the Parent ID field and load all data in a single job.
- CLoad data then manually update the Parent Id fields.
- DLoad data in order - parent accounts, then child accounts, etc.
57Which input file format is supported with the Data Quality Center?
Select one:- AExcel document
- BBinary Document
- CDelimited plain text files
- DWord Document
- EFixed-width
58What is the maximum file size that can be uploaded to the Data Quality Center?
Select one:- A1 GB
- B500 MB
- C50 MB
- D100 MB
59Does the Data Quality Center support de-duplication functionality?
Select one:- ATrue
- BFalse
60Incorrect address field assignments might result in which of the below status codes?
Select one or more:- AC2
- BP1
- CI3
- DAll of the above
- EP2
61What versions of Excel are supported?
Select one or more:- A2013
- B2007
- C2010
- D2003
62Which enrichments are supported?
Select one or more:- ADeceased Check
- BGeocoding
- CNCoA ( National Change of Address )
- DConsumer Segmentation
63Which Address Doctor return status codes indicate a 50% or greater chance of an address being undeliverable?
Select one or more:- AI2
- BP2
- CC4
- DP1
64Which of the following Sales Force modules are supported with Address Validation?
Select one or more:- AAccounts
- BContacts
- CLeads
- DOpportunities
65What is the maximum character length for a password?
Select one:- A20
- B25
- C5
- D10
66A Country must be specified in order to verify an address?
Select one:- ATrue
- BFalse
67The biggest benefit to verifying email addresses at point of collection is to increase your list size by ensuring valid emails at acquisition point
Select one:- ATrue
- BFalse
68What is the shortest recommended timeout, in seconds:
Select one:- A5
- B15
- C8
- D10
69It is recommended to prompt customers for invalids in the following situations:
Select one:- AAll of the above
- BAny time your main objective is to collect email addresses
- CAny time an email is collected for transactional messages, such as e-receipts, order confirmations and shipping notifications
- DAny time a customer service representative is verbally asking for a customer’s email ad-dress and typing it in
70At what point in the process are real-time verification emails verified?
Select one:- A1 week later
- BPoint of collection
- C2 days later
71An example of a hygiene code is:
Select one:- A220 Analytics in Progress
- B300 Email Not Valid
- CSafe to Send
- D200 Email Valid
72Emails with code 220 Analytics in Progress safe to send from a hygiene perspective?
Select one:- ATrue
- BFalse
73Which of the following is NOT a reason you receive an “Analytics in Progress” status?
Select one:- AThe target email domain is a “Grey List” server
- BThe email is invalid
- CThe timeout value you have specified is too short for the specified domain
- DAll are correct
74The GetReason code for “Server Actively Rejected” has a code of:
Select one:- A225
- B200
- C300
- D206
75A “Net Protected” domain uses a third party service or appliance to filter and detect spam e-mail.
Select one:- ATrue
- BFalse
76The standard input and output file for an automated batch job is:
Select one:- Acsv
- Bhtm
- Cxml
77The email address field does not have to be present in input filing.
Select one:- ATrue
- BFalse
78What is the max length of characters that an email address can have?
Select one:- A100
- B250
- C20
- D500
79When you receive a hygiene result of “Mole”, this means:
Select one:- AThese emails are based internationally and are safe.
- BThird party oversight emails specifically used for monitoring resources, many times for deliverability monitoring
- CThese email addresses are not directly owned or controlled by a 3rd party DNSBL site
80Before installing the product, you must obtain a StrikeIron subscription for Email Verification Plus Hygiene
Select one:- ATrue
- BFalse
81What is the highest number a timeout can be set to, in seconds?
Select one:- A30
- B120
- C90
- D10
82What can you set the schedule type to when creating new batch jobs?
Select one:- AMonthly
- BNever
- CNone of the above
- DAll of the above
83You can only select email lists for automatic verification on demand.
Select one:- ATrue
- BFalse
84Bronto improves customer contactability by:
Select one:- A50%
- B90% or More
- C33%
- D75%
85The app is free for Bronto users who have purchased a subscription to StrikeIron Email Verification Plus Hygiene.
Select one:- ATrue
- BFalse
86The Informatica tool will verify the email address, mailing address and phone numbers instantly before the invalid contact record is stored in the CRM system.
Select one:- ATrue
- BFalse
87What is the default email verification timeout, in seconds?
Select one:- A15
- B60
- C30
88On the batch job result page, you can sort out the list order by:
Select one:- AStatus description
- BField Name
- CNone of the above
- DAll of the above
89What are the 4 steps (in order) to integrate StrikeIron’s Email Verification and Hygiene API into Marketo?
Select one:- ACreate Webhook, create Smart Campaign, create form, test landing page
- BConfigure Webhook, create form, create Smart Campaign, Test Landing page Correct
- CCreate form, test landing page, create Webhook, create Smart Campaign
90What is the purpose of the question mark (?) in the middle of the actual REST call?
Select one:- ATo make customers confused
- BIt tells customer that they need to edit the REST information
- CIt separates the endpoint of the API from the parameters that are supplied
91The parameters that must be included in webhook template are:
Select one:- AMessage
- BNone of the above
- CAll of the above
- DLicense key
92Before you map the Response Mappings, it is recommended that you create how many new fields?
Select one:- A10
- B5
- C2
- D3
93SMS Messages can be sent to non-mobile numbers:
Select one:- ATrue
- BFalse
94Consent is required to send SMS messages?
Select one:- ATrue
- BFalse
95What type of consent is required to send SMS messages?
Select one:- AOral
- BWritten
- CAll of the above
96The frequency of you sending SMS messages to your customer base does not matter after you have consent.
Select one:- ATrue
- BFalse
97An opt-out option is required. for SMS Mobile Messaging.
Select one:- ATrue
- BFalse
98What are the 4 Types of Compliance Messages for SMS Messaging:
Select one:- AWelcome, opt in, help, stop
- BWelcome, opt in, help, unknown
- CWelcome, stop, help, unknown
- DOpt in, stop, help, unknown
99Is bulk SMS possible?
Select one:- ANo
- BYes
100Can we push HTTPs address via SMS?
Select one:- AYes (HTTP only)
- BNo
101SMS Messages cannot be customized when using a trial account.
Select one:- ATrue
- BFalse
102How many messages are tracked in a single TrackMessageBulk invocation?
Select one:- A100
- B1000
- C50
- D10
103What does the getstatuscode 200 mean (SMS Alert)?
Select one:- ANone of the above
- BNot found
- CFound
- DIssue
104The syntax used by StrikeIron to describe the contents of SMS messages.
Select one:- AXML
- BSQL
- CHTML
- DXLS
105What is the first thing you need to do in creating a Marketo Integration?
Select one:- ACreate a secondary webhook
- BCreate Campaign
- CCreate response maping
106What request type do you use in the webhook?
Select one:- APost (Mid)
- BPre
107What are the 4 steps involved in a Marketo Integration and in what order?
Select one:- AForm, Webhook, , smart campaign, test landing page
- BSmart campaign, Webhook, form, test landing page
- CTest landing page, webhook, form, smart campaign
- DWebhook, form, smart campaign, test landing page
108What 3 parameters need to be included in the template?
Select one:- ALicense key, to number, header txt
- BLicense key, to number, message txt
- CAccount ID, to number, message txt
- DLicense key, from number, message txt
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- Description
- study guide for Cloud 360 quiz
- Author
- James McLean
- Language
- English
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- History
- Created on 24 Feb 2016 · updated on 1 Nov 2016
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