Pega Systems CPMC Training

Description

Questions to train CPMC
Elena Briones
Quiz by Elena Briones, updated more than 1 year ago
Elena Briones
Created by Elena Briones over 8 years ago
2035
5

Resource summary

Question 1

Question
In which Communication Channels would Next-Best-Action Advisor apply? (Choose One)
Answer
  • Outbound/Batch
  • Television/Radio
  • Inbound/Real-time intelligent interactions
  • Email Mail/SMSTreatment editor

Question 2

Question
To which types of decision can Decision Management be applied? (Choose Three)
Answer
  • Determining whether or not to up-sell a product to a customer in a busy call center.
  • Determining which channel to use to communicate with a customer.
  • Determining how to improve your product portfolio to keep from losing market share.
  • Determining why response rates for a campaign in one region are far below average.
  • Determining which product to offer to a particular customer.
  • Diagnosing and determining the cause of a customer’s problem.

Question 3

Question
Which of these best describes Next-Best-Action? (Choose One)
Answer
  • Provides insight into business activities.
  • Ensures that customer is always satisfied.
  • Ensures that every customer is treated the same.
  • Balances customer need and business objectives.

Question 4

Question
Improving _______ is the essence of Next-Best-Action. (Choose One)
Answer
  • Efficiency
  • Customer Experience
  • Response Rates
  • Effectiveness

Question 5

Question
Next-Best-Action ensures that the communications between business and the customer are: (Choose Two)
Answer
  • Highly intuitive
  • Contextual
  • Free of jargon
  • Timely
  • Uniform.

Question 6

Question
The Next-Best-Action strategy _______. (Choose One)
Answer
  • can only present top 3 offers
  • can only present the top offer
  • always presents all available offers
  • can present all available offers

Question 7

Question
Which of the following is NOT a landing page we associate with Decisioning? (Choose One)
Answer
  • Strategy
  • Decisions
  • Predictive Analytics
  • Infrastructure
  • Monitoring

Question 8

Question
How many new rule types are introduced by Pega Decision Management? (Choose One)
Answer
  • 3
  • 4
  • 5
  • 6

Question 9

Question
Which of the following are the core services of Pega Decision Management? (Choose One)
Answer
  • Interaction History, Rule Decision Manager and Visual Business Director.
  • Interaction Services, Predictive Decision Manager and Visual Business Director.
  • Interaction History, Adaptive Decision Manager and Visual Business Director.
  • Interaction Service, Adaptive Decision Manager and Visual Business Director.

Question 10

Question
Decision components are grouped into categories. Which category contains the prioritization component? (Choose One)
Answer
  • Selection
  • Enrichment
  • Priority
  • Business Rules
  • Arbitration

Question 11

Question
Which component makes the propositions accessible to a strategy? (Choose One)
Answer
  • Proposition Import
  • Proposition Data
  • Data Import
  • Offer Import

Question 12

Question
The propositions are defined on the Decisioning Data Model landing page
Answer
  • True
  • False

Question 13

Question
Propositions may be defined at an issue level.
Answer
  • True
  • False

Question 14

Question
If a strategy is created under ‘Sales’ issue then it can access properties: (Choose Three)
Answer
  • Defined in scope ‘All Strategies’.
  • Defined in ‘Service’ issue.
  • From customer class.
  • Defined in ‘Sales’ issue.

Question 15

Question
Which of the following is a valid proposition? (Choose Three)
Answer
  • A message on the call center agent’s screen to redirect the customer call to the collections department.
  • A complaint booking on wrong billing reported by a customer.
  • A case opened to track and fulfill the change in customer’s home address.
  • A case to track the shipment of a replacement credit card to a customer.
  • A checking account upgrade offered to a savings account customer.
  • A home insurance bundle shown on the website to people looking for a mortgage.

Question 16

Question
Which of the following statements are true when describing Auto-Run results? (Choose Two)
Answer
  • It enables to explore the property values of any of the decision components.
  • It enables the validation of intermediate strategy steps.
  • We must define a data transform before executing the strategy.
  • The property values are only updated when a strategy is checked-in.
  • It enables to explore the property values of only the proposition components..

Question 17

Question
Which of these decision components is NOT included in the Arbitration group? (Choose One)
Answer
  • Segment Filter
  • Filter
  • Geo-fence Filter
  • Contact Filter
  • Contact Policy

Question 18

Question
If a Sub Strategy is referenced, then that Sub Strategy cannot contain another Sub Strategy.
Answer
  • True
  • False

Question 19

Question
The Set Property decision component can be found in the ________ group. (Choose One)
Answer
  • Property
  • Import
  • Enrichment
  • Selection

Question 20

Question
To change a strategy executed by the Top Offers process: (Choose One)
Answer
  • Update the Run Strategy component in the Top Offer process.
  • Update the Decision component in the Top Offer process.
  • Update the interaction rule to point at a new strategy.
  • Update the application to access the new strategy.

Question 21

Question
Three things need to be done to configure an adaptive model. Which of the following is NOT one of them? (Choose One)
Answer
  • Indicate which response values will be used to indicate negative behavior.
  • Indicate which properties will be used as predictors.
  • Indicate which response values will be used to indicate positive behavior.
  • Indicate the output properties.

Question 22

Question
By default which property is set by an adaptive model component? (Choose One)
Answer
  • pyEvidence
  • pyPropensity
  • pyPerformance
  • pyPrediction

Question 23

Question
What is the propensity of an adaptive model before it has collected any data? (Choose One)
Answer
  • 0
  • 0.5
  • 1
  • 50

Question 24

Question
What is the performance of an adaptive model if it CANNOT differentiate interested customers from not interested customers better than random selection? (Choose One)
Answer
  • 0
  • 0.5
  • 1
  • 50

Question 25

Question
The _______ field does not appear in the adaptive model landing page. (Choose One)
Answer
  • Performance of the model
  • Propensity
  • Number of Responses
  • Name of the model

Question 26

Question
A solid blue line between two strategy components A and B indicates: (Choose One)
Answer
  • There are only solid black lines used in a strategy.
  • An optional execution path for a strategy.
  • A property defined in A is used by B.
  • There is an error in the strategy connector between A and B.

Question 27

Question
The Interaction History component enables the strategy to determine if the offer has been made before or not.
Answer
  • True
  • False

Question 28

Question
To enable the strategy to access the interaction history associated with a proposition, we must always add the Interaction History component.
Answer
  • True
  • False

Question 29

Question
Which interaction history property indicates the result of the interaction? (Choose One)
Answer
  • pyResult
  • pyOutcome
  • pyResponse
  • pyConclusion

Question 30

Question
The most efficient method to retrieve the last 60 days of interaction history is to: (Choose One)
Answer
  • Use the Group By component as it cannot be done in the Interaction History component.
  • Add a date filter to the Interaction History component.
  • Declare the date property (pyStamp) in the Interaction History and use it in the Filter component.
  • Update Interaction History component to fetch the last 60 days.

Question 31

Question
In simulation, the interaction rule is used to define the: (Choose One)
Answer
  • Source of Interaction History Report Definition
  • Report Definition
  • Visual Business Director View
  • Strategy to be used

Question 32

Question
Following the execution of simulation, the results can be written to: (Choose Four)
Answer
  • Interaction History
  • Visual Business Director
  • Clipboard
  • File
  • Database.

Question 33

Question
Which of the following is NOT a dimension in Visual Business Director? (Choose One)
Answer
  • Application
  • Volume
  • Operator
  • Direction

Question 34

Question
We can use Visual Business Director to A/B test two strategies.
Answer
  • True
  • False

Question 35

Question
Which of the statements is true when describing simulation? (Choose One)
Answer
  • We must use the same interaction rule to compare simulations.
  • The only way to evaluate the results of the simulation is to examine Proposition Distribution reports.
  • The simulation must have ‘Resolved-Ready’ status before it can be executed.
  • The simulation with the ‘Resolved-Completed’ status can be re-executed.

Question 36

Question
Which of the following landing pages is used to define propositions? (Choose One)
Answer
  • Proposition Definition
  • Decisioning Hierarchy
  • Proposition Data
  • Infrastructure
  • Proposition Hierarchy

Question 37

Question
To access the customer property Age in the filter component you have used the _____ construct. (Choose One)
Answer
  • Proposition.Age
  • .Age
  • Primary.Age
  • Customer.Age

Question 38

Question
You use the Interaction History component to retrieve history ________. (Choose One)
Answer
  • for a specific proposition
  • for all customers
  • for a specific group of propositions
  • for a specific customer

Question 39

Question
In the Decisioning Analytics group we can find the Adaptive Model, Predictive Model, and _______ (Choose One)
Answer
  • Filter Model
  • Decisioning Table
  • Prioritization Model
  • Scorecard Model

Question 40

Question
To randomly select between two or more propositions we use a ______ component. (Choose One)
Answer
  • Switch
  • Prioritization
  • Filter
  • Champion Challenger

Question 41

Question
Which property is always set by an Adaptive Model? (Choose One)
Answer
  • pyResult
  • pyBehaviour
  • pyEvidence
  • pyPropensity
  • pyPerformance

Question 42

Question
To check if a proposition previously was accepted, you use the following expression: (Choose One)
Answer
  • pyResult = “Accept”
  • pyOutcome = “Accept”
  • pyBehaviour = “Accept”
  • pyPropenstity > 0

Question 43

Question
The data transform defined under the Auto Run tab will be invoked when a strategy is saved.
Answer
  • True
  • False

Question 44

Question
When building an Adaptive Model, which of the following statements is true? (Choose One)
Answer
  • An adaptive model must define values for negative and positive outcomes.
  • Adaptive models are only available to strategies if sufficient evidence is captured
  • You can only associate one value denoting Negative outcome
  • The predictor type can be one of Numeric, Symbolic or Boolean

Question 45

Question
To change the strategy executed during the simulation run we must? (Choose One)
Answer
  • Change the interaction rule
  • Update the simulation data flow
  • Change the report definition
  • Change the strategy on the simulation landing page

Question 46

Question
The Next-Best-Action strategy _______.
Answer
  • can only present top 3 offers
  • can present all available offers
  • always presents all available offers
  • can only present the top offer

Question 47

Question
Which are landing pages we associate with Pega Decision Management? (Choose Four)
Answer
  • Decisions
  • Import
  • Predictive Analytics
  • Strategy
  • Infrastructure
  • Monitoring

Question 48

Question
New 5 rule types at Pega Decision Manager
Answer
  • Strategy
  • Scorecards
  • Interaction rule
  • Predictive Model
  • Adaptive Model
  • Decision Table
  • Decision Tree
  • Map value
  • Business Rule
  • Decision Analytics

Question 49

Question
Which of the following are the core services of Pega Decision Management?
Answer
  • Interaction Service
  • Interaction History
  • Rule Decision Manager
  • Predictive Decision Manager
  • Adaptive Decision Manager
  • Visual Business Director

Question 50

Question
Decision components are grouped into categories. Which category contains the Filter component?
Answer
  • Priority
  • SelectioArbitrationn
  • Arbitration
  • Business Rules

Question 51

Question
Which is a decisioning specific flow shape? (Choose two)
Answer
  • Run Interaction
  • Run Strategy
  • Decision
  • Utility
  • Subprocess

Question 52

Question
Which decision rules can a Decision flows shape invoke? (Choose two)
Answer
  • Decision Table
  • Scorecard
  • Strategy
  • Adaptive Model
  • Predictive Model

Question 53

Question
When invoking a decision strategy as part of the business process, where is the decision strategy defined?
Answer
  • Interaction rule
  • Start shape
  • Run Interaction flow shape
  • Decision flow shape

Question 54

Question
Which component makes the propositions accessible to a strategy?
Answer
  • Proposition Data
  • Data Import
  • Offer Data
  • Proposition Import

Question 55

Question
Where are the propositions defined?
Answer
  • In a Decision Data rule
  • In Visual Business Director
  • In a strategy
  • On the Decision Data landing page

Question 56

Question
If a retention strategy is defined under 'Service' issue then it can access properties: (Choose Two)
Answer
  • As defined at the ‘Sales’ issue and ‘Retention’ group level.
  • As defined at the ‘All Strategies’ level
  • As defined at the ‘Service’ issue level
  • As defined at the ‘Sales’ issue level
  • As defined in the interaction scope

Question 57

Question
Which of the following is a valid proposition? (Choose Three)
Answer
  • A home insurance bundle shown on the website to people looking for a mortgage
  • A case opened to track and fulfill the change in customer’s home address
  • A complaint booking on wrong billing reported by a customer
  • A message on the call center agent’s screen to redirect the customer call to the collections department
  • A new Handset offered to Paymothly customers

Question 58

Question
Which is a standard interaction history report?
Answer
  • Reject Rate by Proposition Group
  • List of propositions available to the system
  • Volume by Group
  • Accept Rate by Proposition Group

Question 59

Question
Which of the following statements are false when using Auto-Run results? (Choose Three)
Answer
  • It enables the validation of intermediate strategy execution steps.
  • It enables to explore the property values of any of the decision components
  • The property values are only updated when a strategy is checked-in
  • It enables to explore the property values of only the proposition components
  • We must define a data transform before executing the strategy

Question 60

Question
Which of these decision components are part of the Arbitration group? (Choose Two)
Answer
  • Prioritization
  • Contact Filter
  • Switch
  • Group by
  • Filter by
  • Filter

Question 61

Question
The Champion Challenger decision component can be found in the ________ category.
Answer
  • Enrichment
  • Import
  • Business Rules
  • Arbitration
  • Aggregation
  • Selection

Question 62

Question
In order to use a new strategy in the Top Offers process we:
Answer
  • Update the Decision flow shape in the Top Offer process
  • Update the interaction rule to point at a new strategy
  • Update the Select Strategy flow shape in the Top Offer process
  • Need to update the process to access the new strategy

Question 63

Question
When is the strategy executed?
Answer
  • When we select the Results component
  • Each time a strategy is saved
  • Each time a component is updated
  • When we select “Save and Run” during strategy testing

Question 64

Question
Three things need to be done to configure an adaptive model record. Which? (Choose Three)
Answer
  • Indicate which customer response values will be used to indicate positive behavior
  • Indicate which customer properties will be used as predictors
  • Indicate the output properties
  • Indicate which customer response values will be used to indicate negative behavior

Question 65

Question
Which strategy property is set by the adaptive model component in a strategy?
Answer
  • pyEvidence
  • pyPropensity
  • pyPerformance
  • pyPrediction

Question 66

Question
What is the propensity of an adaptive model before it has collected any data?
Answer
  • 0.5
  • 0
  • 1
  • 100
  • 50

Question 67

Question
When are adaptive model instances created?
Answer
  • When the Adaptive Model component is added to the strategy
  • When the strategy containing the Adaptive Model component is executed
  • When the adaptive model record is defined
  • When the strategy is saved

Question 68

Question
Which values can be found on the Adaptive Model Management landing page? (Choose Two)
Answer
  • Performance
  • Number of Proposition Accepts
  • Model Propensity
  • Number of Responses
  • List of Predictors

Question 69

Question
What is the meaning of a dotted line between two decision components?
Answer
  • There are only solid lines in a strategy.
  • There is an error
  • A property defined in one is referenced by the other
  • An optional execution path for a strategy

Question 70

Question
What can we do to access the interaction history of a proposition? (Choose Two)
Answer
  • Enable interaction history in the Proposition Data component
  • Enable the interaction history strategy property
  • Nothing, the interaction history is always available
  • Use the Interaction History component
  • Use a Data import component to import interaction history

Question 71

Question
What is the purpose of the Interaction History component?
Answer
  • To determine if a proposition has been offered before.
  • To verify if the customer is eligible for an offer
  • To determine which proposition are available for selection
  • To retrieve proposition properties

Question 72

Question
Which strategy property holds the result of a customer interaction?
Answer
  • pyConclusion
  • pyOutcome
  • pyResult
  • pxSegment

Question 73

Question
In a simulation configuration, the interaction rule is used to define the:
Answer
  • Strategy to be used
  • Report Definition
  • Source of Interaction History
  • The Visual Business Director data source to read from

Question 74

Question
Simulation results can be written to: (Choose Four)
Answer
  • Clipboard
  • Visual Business Director
  • File
  • Interaction History
  • Database via SQL
  • Database via Class

Question 75

Question
Which is a dimension in Visual Business Director? (Choose Two)
Answer
  • Volume
  • Accept
  • Operator
  • Direction
  • Application

Question 76

Question
What can we do with Visual Business Director?
Answer
  • Analyze results of 3 or more executions
  • Write results of the simulation to a database table
  • A/B test two strategies
  • Examine the customer distribution

Question 77

Question
Which statement is true when describing a simulation?
Answer
  • A simulation with status ‘Resolved-Ready’ can be re-executed
  • The only way to evaluate the results of the simulation is to examine Proposition Distribution report
  • We must use the same interaction rule to compare simulations
  • A simulation with status ‘Resolved-Completed’ can be re-executed

Question 78

Question
What can we use to randomly select between two decision components?
Answer
  • Switch
  • Champion Challenger
  • Filter
  • Control
Show full summary Hide full summary

Similar

3.1 Keywords - Marketing
Mr_Lambert_Hungerhil
Digital Marketing Strategy - The Essentials
Micheal Heffernan
What is Marketing?
Stephanie Natasha
Design Tips for Non-Designers
Micheal Heffernan
Marketing and Distributing
Shannon Clarke
Business Studies: Marketing
Harriet Glover
Calculating Content Marketing Strategy ROI
Rebecca Tarpey
Sensory Marketing
Paisley Williams
Unit 3.1: Marketing
nk_
Chief Marketing Officer (CMO)
takhmina1995
Market & Technology Dynamics
Tris Stindt