5495688
Description
Quiz by catherinelee800, updated more than 1 year ago
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Created by catherinelee800
over 8 years ago
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Question 1
Question
The third stage of the plc is called [blank_start]maturity[blank_end] stage.
Answer
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maturity
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decline
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saturation
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growth
Question 2
Question
The growth stage has the highest profit
Answer
- True
- False
Question 3
Question
Which of these is not the purpose of packaging?
Answer
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Advertising
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To provide information
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For convenience
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For sampling
Question 4
Question
Samples are best used at which stage of the product life cycle?
Answer
-
decline stage
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product development stage
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re-introduction of an old product
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introduction
Question 5
Question
Products with very short PLCs are called [blank_start]fads[blank_end].
Answer
-
fads
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norms
Question 6
Question
[blank_start]Segmentation[blank_end] helps producers to create a more effective marketing mix
Answer
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Segmentation
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Marketing plan
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Niche marketing strategy
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Positioning
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