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SEM I Practice Final Exam

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SEM I Practice Exam
Chad Collins
Quiz by Chad Collins, updated more than 1 year ago
Chad Collins
Created by Chad Collins over 8 years ago
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Resource summary

Question 1

Question
The core benefits to customers who purchase sport products include entertainment, health, and
Answer
  • promotion
  • independence
  • achievement
  • adaptability

Question 2

Question
When a professional football expansion team is established in a community, the economic impact might result in
Answer
  • business closures, job layoffs, and high inflation rates.
  • more tourism, lower tax rates, and high interest rates
  • increased job creation and more consumer spending.
  • higher tax rates and fewer financial investment opportunities.

Question 3

Question
The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of _______________ impact.
Answer
  • total
  • indirect
  • fiscal
  • direct

Question 4

Question
One of the main differences between professional and amateur athletes is that for professionals , the game is often
Answer
  • their occupation
  • closed to the public
  • free of charge
  • played for enjoyment

Question 5

Question
Which of the following is an example of marketing the sport event:
Answer
  • holding a race for a charitable organization
  • selling food products to a concession stand
  • delivering exercise bikes to retailers
  • distributing information about a NASCAR race

Question 6

Question
The National Collegiate Athletic Association and the Professional Golfers' Association are examples of
Answer
  • labor unions
  • trade associations
  • sanctioning bodies
  • professional societies

Question 7

Question
A person responsible for matching up corporations with events that reach their target market has a career in
Answer
  • sponsorship management
  • sales promotion
  • hospitality
  • advertising sales

Question 8

Question
Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:
Answer
  • Promotions
  • Advertising
  • Media relations
  • Community relations

Question 9

Question
You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility:
Answer
  • Researching the target audience
  • Conducting test drives
  • Taking ticket orders
  • Buying commercial time on television

Question 10

Question
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand
Answer
  • awareness.
  • image.
  • image extension.
  • loyalty.

Question 11

Question
Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) ____________ sport/event product.
Answer
  • inconsistent
  • perishable
  • tangible
  • consistent

Question 12

Question
Most sport/event products are classified as
Answer
  • pure goods
  • pure services
  • a combination of goods and services.
  • a combination of rented and owned-goods services.

Question 13

Question
Jacob started training for the Boston Marathon several months ago and was happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth, which resulted in a(n)
Answer
  • appreciation for others' physical strength.
  • need to take emotional risks.
  • sense of pride and accomplishment.
  • feeling of purpose and belonging.

Question 14

Question
Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to attend these sports events with his family?
Answer
  • cultural norms and values
  • class and gender relations
  • popular athletes
  • significant others

Question 15

Question
Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game's_____________ value.
Answer
  • financial
  • entertainment
  • economic
  • physical

Question 16

Question
A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
Answer
  • help pay for construction expenses.
  • honor a former student-athlete.
  • create publicity for the new facility.
  • encourage fans to attend sports events.

Question 17

Question
When designing an event program for a charity event, it is important to
Answer
  • include the printing costs on the back cover.
  • provide product samples.
  • acknowledge the event sponsors.
  • offer free admission coupons to other events.

Question 18

Question
What should be included in an event program if it is longer than four pages?
Answer
  • Satisfaction survey
  • Table of contents
  • Local news articles
  • Statement of organizers

Question 19

Question
The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain
Answer
  • financial accountability.
  • brand awareness.
  • image extension.
  • market segmentation.

Question 20

Question
If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________ sponsor.
Answer
  • dynamic
  • large business
  • sole
  • exclusive

Question 21

Question
The relationship between a sponsor and a sport entity is often described as a
Answer
  • merger
  • partnership
  • buyout
  • takeover

Question 22

Question
Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of ____________ marketing.
Answer
  • target
  • ambush
  • direct
  • internet

Question 23

Question
Which of the following is a characteristic of an effective sport/event logo:
Answer
  • Remote
  • Timeless
  • Practical
  • Ambiguous

Question 24

Question
When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design to
Answer
  • boost fan attendance rates.
  • reduce the tickets' printing costs.
  • discourage counterfeiting activities.
  • offer a discount.

Question 25

Question
What do some professional sport teams do to promote renewed interest in a team that is losing support from fans?
Answer
  • Redesign logos
  • Increase prices
  • Send newsletters
  • Change sponsors

Question 26

Question
Which of the following are the most important considerations when designing a basketball team's logo:
Answer
  • Mascot and team size
  • Team name and team size
  • Team colors and team name
  • Location and mascot

Question 27

Question
To learn about its target market's needs and wants, a professional soccer league should obtain information from its fans
Answer
  • before it implements organizational changes
  • only when there appears to be a problem
  • if ticket sales show short-term improvement
  • in a proactive and systematic manner

Question 28

Question
What is one way that sport/event marketers use marketing information?
Answer
  • To develop new products
  • To determine credit scores
  • To change economic trends
  • To prepare sales invoices

Question 29

Question
Having appropriate data helps sport/event marketers to set goals that are
Answer
  • open-ended.
  • realistic.
  • general.
  • broad.

Question 30

Question
A sport/event organization that wants to obtain information about the population in a certain geographic location might use
Answer
  • government sources
  • telephone surveys
  • primary databases
  • personal questionnaires

Question 31

Question
To know what websites and advertisements visitors see, sports and event e-marketers would check
Answer
  • text files
  • direct delivery programs
  • clickstream data
  • internet service providers

Question 32

Question
Which of the following is a secondary source of sport/event information
Answer
  • personal interviews
  • computerized surveys
  • accounting records
  • demographic reports

Question 33

Question
A database of competitor information often contains information about the competitor's
Answer
  • budget structure
  • production techniques
  • advertising media
  • creative strategy

Question 34

Question
What internal records do many businesses monitor in order to obtain useful marketing information?
Answer
  • Sales reports
  • Trade journals
  • industry projections
  • print advertisements

Question 35

Question
What type of competitor information is important for sport/event organizations to maintain in a database?
Answer
  • consumption
  • demographics
  • market size
  • price lists

Question 36

Question
Primary research includes collecting data for
Answer
  • marketers across the industry to use.
  • informational purposes only.
  • the current research project.
  • understanding economic cycles.

Question 37

Question
Which of the following sources is the most appropriate for obtaining primary marketing information about fans' opinions about a rock band's new album:
Answer
  • concession vendors
  • concert attendees
  • event ushers
  • facility managers

Question 38

Question
One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities and the level of its services is by
Answer
  • reading industry publications
  • surveying club members
  • viewing competitors' web sites
  • collecting promotional literature

Question 39

Question
What should a sports or entertainment event do in order to be successful?
Answer
  • earn maximum profits
  • generate favorable press
  • satisfy customer wants
  • promote popular causes

Question 40

Question
The promoters of an extreme-sports weekend would most likely target which of the following
Answer
  • professional athletes
  • older men, ages 40-50
  • business executives
  • young men, ages 12-34

Question 41

Question
Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event
Answer
  • personalities
  • demographics
  • expectations
  • affiliations

Question 42

Question
A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
Answer
  • Stadium signage
  • Opt-in e-mail
  • Contest
  • Newspaper

Question 43

Question
A vital promotional technique for entertainment marketing is the use of
Answer
  • distribution.
  • vertical integration.
  • broadcast webs.
  • trailers.

Question 44

Question
Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.
Answer
  • out-of-home
  • newspaper
  • direct
  • radio

Question 45

Question
Advertising copy that states "Only 3 days left" is trying to
Answer
  • encourage action.
  • describe features.
  • identify benefits.
  • make a claim.

Question 46

Question
The basic elements of a print advertisement are the
Answer
  • artwork, illustrations, logo, and colorwork.
  • headline, illustration, copy, and business identification.
  • layout, arrangement, white space, and border.
  • headline, subheadline, copy, and price.

Question 47

Question
Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
Answer
  • Slogan
  • Headline
  • Copy
  • Illustration

Question 48

Question
When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's
Answer
  • uses.
  • producer.
  • price.
  • features.

Question 49

Question
Which of the following is an effective design technique that adds a personal touch to a direct-mail piece?
Answer
  • Stamping "Open Now" in neon pink on the back of the envelope
  • Addressing the recipient as “Current Resident” on the mailing label
  • Using a font that looks like handwriting in the envelope's address section
  • Placing the return address at the bottom of the envelope

Question 50

Question
Currently, which of the following mobile advertising strategies has been most successful:
Answer
  • Rich media
  • Text message with coupon
  • Cross-platform campaign
  • Banner ad campaign

Question 51

Question
Which of the following statements regarding direct-mail marketing campaigns is true:
Answer
  • They should contain detailed data.
  • They are highly cost-efficient.
  • They are easy to track.
  • They should include a call to action.

Question 52

Question
To attract fans to their web sites, professional sport organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sport teams and compete against other fans' sport teams. This growing industry is referred to as
Answer
  • online exchange.
  • data interchange.
  • game works.
  • fantasy sports.

Question 53

Question
One of the disadvantages to marketers using streaming video e-mail is that it requires the recipient to have a(n)
Answer
  • complicated operating system.
  • sophisticated computer keyboard.
  • high-speed internet connection.
  • cloud computing.

Question 54

Question
One of advantage of using e-mail marketing is that it is
Answer
  • anonymous.
  • profit oriented.
  • cost effective.
  • impersonal.

Question 55

Question
A business that asks customers to forward an e-mail to their friends or associates is engaged in
Answer
  • suggestion selling.
  • direct advertising.
  • image building.
  • viral marketing.

Question 56

Question
Which of the following is an example of an email attachment?
Answer
  • nike.com
  • resume.doc
  • smith@aol.com
  • http://www.org

Question 57

Question
The body of an e-mail that reads, "Dear Sue, we hope you are enjoying the newsletter," is an example of a/an ______ message.
Answer
  • understandable
  • compelling
  • focused
  • personalized

Question 58

Question
What should businesses do to detect any problems before sending an e-mail to everyone on their list?
Answer
  • Finalize a signature
  • Format the message
  • Prepare a response
  • Conduct a test run

Question 59

Question
What mailing technique do businesses often use if they do not have mailing-list software?
Answer
  • Autoresponder
  • Internet Service Provider
  • Bookmark feature
  • Blind Carbon Copy

Question 60

Question
Which one of the following computer programs prevents email messages containing the word "free" in the subject header from entering an inbox:
Answer
  • Queens
  • Gophers
  • Filters
  • Servers

Question 61

Question
Businesses generally pay more for newspaper advertisements when purchasing space at a _________ rate.
Answer
  • preferred-position
  • run-of-page
  • contract
  • frequency

Question 62

Question
A radio station sells a 30-second spot for $500. If the number of listeners is 200,000, calculate the cost per thousand (CPM).
Answer
  • 50
  • 5
  • 25
  • 2.5

Question 63

Question
When an advertiser wants to reach specific target markets, which type of print medium would be most cost-effective?
Answer
  • Newspapers
  • Billboards
  • Direct mail
  • Yellow pages

Question 64

Question
One reason it is important for professional sport/event organizations to develop advance ticket sales plans is because the generated revenue helps organizations to
Answer
  • increase general admission ticket sales.
  • decrease operational costs.
  • cover pre-event expenses.
  • reduce the risk of ticket scalping activities.

Question 65

Question
An advertiser spent $117,000 for 12 television spots with a total of 240 GRPs (gross rating points). What was the cost per GRP?
Answer
  • 975.5
  • 585.5
  • 712.5
  • 487.5

Question 66

Question
To increase revenue, professional baseball and football teams often sell advertising that appears
Answer
  • on national television.
  • in local magazines.
  • on the back of tickets.
  • in community newspapers.

Question 67

Question
Rachel is selling program advertisements for a marching band competition that her high school is hosting. Which of the following sales prospects is most likely to purchase ad space in the program?
Answer
  • Local music shop
  • National piano manufacturer
  • International symphony conductor
  • State/Provincial museum director

Question 68

Question
Camille is developing a rate card for advertising space in her school's yearbook. Which of the following layouts is the most expensive for advertisers to purchase?
Answer
  • 1/16 page two-color
  • 1/2 page black and white
  • 1/4 page black and white
  • 1/2 page four-color

Question 69

Question
To sell advertising space in an event program, the first thing Kyle should do is
Answer
  • design the front cover of the program to show prospects.
  • call all businesses to determine their interest.
  • develop a list of local businesses to contact.
  • obtain printing supplies for the program.

Question 70

Question
A charity organization is holding a fundraising event in New York. The event will include a dinner prepared by the chef of a five-star restaurant and an upscale style show. To generate interest, the event organizers plan to have a celebrity serve as master of ceremonies for the event. Who would be the most appropriate person to fulfill this role?
Answer
  • Sophia Sanchez, a Venezuelan talk-show host
  • Bella Marie, a well-known international fashion model
  • Richard Roberts, a Canadian theater critic
  • Karl Kamden, a Chicago-based restaurant owner

Question 71

Question
Author Randall McPeak's new thriller, Race to the End of Time, was recently released. McPeak's publisher arranged for him to do book signings and readings at several bookstores across the country. The author's appearances are beneficial to the bookstores because
Answer
  • their sales will likely increase.
  • most of their customers are fans of McPeak's books.
  • McPeak supports literacy initiatives.
  • online book sales will begin to stabilize.

Question 72

Question
After event organizers released information to the press that a well-known country singer will perform at an upcoming fundraiser, ticket sales for the event increased dramatically. This situation exemplifies how a celebrity appearance can
Answer
  • create a sense of community.
  • improve an event's television ratings.
  • provide performers with supplemental income.
  • stimulate interest in an event.

Question 73

Question
When making appearances at special events, a well-known rock star asks that the event organizer to pay for the air travel, lodging, and meals for his/her band and back-up singers. These requirements are examples of
Answer
  • rider terms
  • financial requisitions.
  • organization charters.
  • non-negotiable conditions.

Question 74

Question
What do professional sport teams design for use during games that often become promotional tools because fans take them home?
Answer
  • Posters
  • Tickets
  • Programs
  • Samples

Question 75

Question
The purpose of designing an event program that contains space for advertisements is to
Answer
  • promote the team.
  • get more people to buy the program.
  • generate more revenue
  • pay less money for program printing costs.

Question 76

Question
When a sport organization employee creates a promotional script for a sport announcer to read during a pregame award ceremony, the employee should
Answer
  • include a joke in the introduction to capture the audience's attention.
  • number the copy pages in reverse chronological order.
  • make sure the final copy is single-spaced and the typeface is bold.
  • identify name pronunciations that might be difficult to read.

Question 77

Question
Which of the following do event organizers often include in an event to add interest and excitement to the event:
Answer
  • Dress rehearsal
  • Long intermission
  • Celebrity appearance
  • Sponsor recognition

Question 78

Question
What is a primary consideration for fans who are attending a professional football game in a large city?
Answer
  • Availability of parking space
  • View of the city from stadium seats
  • Accessibility to souvenir stands
  • Surface of athletic field

Question 79

Question
When attending a sporting event, most fans expect that the facility will provide them with a(n)
Answer
  • learning situation.
  • winning experience.
  • safety environment.
  • ordinary performance.

Question 80

Question
A stadium designed with more female rest rooms than male rest rooms is responding to which of the following customer expectations.
Answer
  • Adequate facilities
  • Aesthetics
  • Dedication usage
  • Sense of safety

Question 81

Question
What is the advantage to a business of placing signage on the outfield stadium wall during a televised professional baseball game?
Answer
  • Ensures higher sales
  • Lowers promotional expenses
  • Provides free publicity
  • Increases brand awareness

Question 82

Question
A soft-drink manufacturer is a sponsor for a professional baseball team. Which of the following signage placement options would provide the most exposure to the manufacturer's products:
Answer
  • Rear entrance of stadium
  • Interior wall of the outfield
  • Next to concession stands
  • Backside of the scoreboard

Question 83

Question
How do sponsors typically use signage at sports events?
Answer
  • As promotional tools
  • As safety reminders
  • To provide directions
  • To prohibit behavior

Question 84

Question
Which of the following factors is most likely to cause people to not want to return to the annual fireworks show that attracts hundreds of thousands of people to the downtown area:
Answer
  • public transportation
  • nearby accommodations
  • Traffic
  • Parking fees

Question 85

Question
A stadium deciding to place messages and team logos on electronic boards is an example of selecting
Answer
  • event signage.
  • media usage.
  • sponsorships.
  • network support.

Question 86

Question
In sports and entertainment marketing, the concept of price includes not only the cost of a ticket to an event but also the
Answer
  • value of the overall experience.
  • quality of the media advertising.
  • elements of the marketing plan.
  • location of the facility.

Question 87

Question
Yield management is a way that sport/event marketers address product pricing issues when they want to maximize revenue but have
Answer
  • below-market stock value.
  • unallocated resources.
  • limited capacity.
  • few distribution intermediaries

Question 88

Question
Wintergreen Ski Area knows that the area will be most successful if it bases its pricing structure on
Answer
  • costs associated with renovations.
  • what the market will bear.
  • total cost of the experience.
  • inelastic demand for skiing.

Question 89

Question
Ticket prices for the World Series increase dramatically, but all the games still sell out. The price change had little to no impact on sales. This is an example of __________ demand.
Answer
  • inelastic
  • unitary
  • smoothing
  • elastic

Question 90

Question
Which of the following is one of the main features of a sport product:
Answer
  • Franchises
  • Athletics
  • Tickets
  • Extensions

Question 91

Question
When you ask, "What does this sales promotion offer to customers?" which step in the process of generating "out-of-the-box" sales promotion ideas are you completing?
Answer
  • Determine how to get the news out.
  • Determine creativity.
  • Determine delivery.
  • Determine incentive.

Question 92

Question
Brian needs to generate some "out-of-the-box" sales promotion ideas for an upcoming tennis tournament. He's not sure how to start, but he does know that the tournament's marketers want to reach the 18-to-35-year-old crowd. How is Brian prepared for inspiration?
Answer
  • He knows his target market.
  • He knows his competition.
  • He's putting a new twist on an old idea.
  • He's brainstorming.

Question 93

Question
Sales promotion is a major part of sport/event marketing because
Answer
  • the most important task in sport/event marketing is ticket sales.
  • there aren't very many sport/event customers.
  • the industry is so highly competitive.
  • the industry can get very boring.

Question 94

Question
What is a step in the sales presentation process that salespeople should prepare for in advance?
Answer
  • Referral
  • Feedback
  • Approach
  • Follow-up

Question 95

Question
When preparing handout for a sales presentation, it is important for a salesperson to know the __________ of the audience.
Answer
  • gender
  • size
  • income
  • personality

Question 96

Question
When customizing a presentation, the salesperson determines a prospect's needs by developing a
Answer
  • business proposition
  • professional outline
  • sales quota
  • customer profile

Question 97

Question
Why should salespeople create favorable impressions during the initial contact with sport/event customers?
Answer
  • Customer rapport is unimportant.
  • Customers want to ask for assistance.
  • First impressions seldom last very long.
  • First impressions are difficult to change.

Question 98

Question
How can sport/event marketers establish positive relationships with their customers/clients?
Answer
  • Ask close-ended questions
  • Use generic sales presentations
  • Prepare a product demonstration
  • Communicate specific benefits

Question 99

Question
To develop long-term relationships with fans, professional sport teams should
Answer
  • have inflexible ticket sales policies.
  • build emotional connections with them.
  • increase licensing fees to ensure profitability.
  • redesign branding elements.

Question 100

Question
A lottery system is an equitable way of selling tickets to school alumni when the demand for college football tickets
Answer
  • fluctuates every season.
  • is lower than originally anticipated.
  • remains consistent over time.
  • is higher than the available supply.
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