6910584
Description
Quiz by Chad Collins, updated more than 1 year ago
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Created by Chad Collins
about 8 years ago
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Question 1
Question
What does trade dress protect?
Answer
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What does trade dress protect?
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The distinctive slogan of a good or service
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The distinctive appearance/image of a good or service
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The distinctive name of a good or service
Question 2
Question
What portion of the license agreement specifies the exact begin and end dates of the contract?
Answer
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License Grant
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Term
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Warranties and obligations
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Restrictions and requirements
Question 3
Question
When an event planner seeks celebrity endorsements for an upcoming event, s/he should make sure they
are credible and
Answer
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resourceful.
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innovative.
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neutral.
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trustworthy
Question 4
Question
The selection of a particular entertainer to endorse a new product should be directly linked to the
company's
Answer
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distribution.
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profitability.
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image.
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personality.
Question 5
Question
What should every sports organization do before registering a trademark?
Answer
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Hire “logo cops” to look for counterfeit merchandise
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Conduct a trademark search for conflicting or similar marks
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Develop a licensing program
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Offer guidelines for consumers on how to distinguish real products from fake
Question 6
Question
What does the license grant portion of the license-agreement specify?
Answer
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The exact beginning and ending dates of the contract and processes for contract renewal
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Procedures to review the licensee’s work
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Properties being licensed and types of merchandise to be produced
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Details regarding payment
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