SEM II 4.01 Objective Quiz

Which is an important aspect to consider when a business begins to assess its marketing information needs?

Sports or event organizations maintain marketing information systems to be able to perform which activity?

By maintaining marketing information systems, sports or event organizations can estimate demand and identify market trends by tracking buying behavior and which other activity?

Businesses often ask for the zip code of customers at the checkout counter to obtain what information?

Knowing where customers are located can help a business decide on which component?

When assessing marketing-information needs, the first step that a business should take is to perform which activity?

Secondary sources such as census reports, other government publications, trade magazines, or chambers of commerce are excellent sources for obtaining which information? A B