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ENT 1 2.04 Objective Quiz
Description
ENT 1 2.04 Objective Quiz
No tags specified
marketing
entrepreneurship
honors
10th grade
Quiz by
Chad Collins
, updated more than 1 year ago
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Created by
Chad Collins
almost 8 years ago
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Resource summary
Question 1
Question
The brainstorming process is used to accomplish which primary goal?
Answer
Come up with as many ideas as possible.
Analyze each idea as it is presented.
Rate each idea in relation to one another.
Come up with a set number of ideas within a certain time.
Question 2
Question
When using mind mapping to generate product ideas, it is best begin by writing down the main problem or which other component?
Answer
Market opportunity
Supporting facts
Primary associations
Situation analysis
Question 3
Question
Which statement is true regarding the use of group creative-thinking techniques to facilitate the idea-generation process?
Answer
The brainstorming technique usually generates the best ideas.
Groups are usually more effective when each member uses mind-mapping techniques.
Group members most often generate new ideas by altering or building upon another idea.
The Six Thinking Hats technique is generally the most effective idea-generation technique.
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