8405000
Description
Quiz by Chad Collins, updated more than 1 year ago
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Created by Chad Collins
over 7 years ago
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Question 1
Question
Which is an important benefit of a marketing plan?
Answer
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They ensure a yearly profit.
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They develop exciting products.
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They help recruit quality employees.
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They can help obtain funding.
Question 2
Question
Which is an external threat that a company might identify while conducting a situation analysis?
Answer
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Declining unemployment
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Failing interest rates
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Increasing GDP
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Raising inflation rates
Question 3
Question
Which should be included in the executive summary of a marketing plan?
Answer
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A mission statement
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A description of the target market(s)
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The names and numbers of marketing team members
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A SWOT analysis chart
Question 4
Question
Which situation presents a business threat to a company?
Answer
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A competitor obtains a bank loan for expansion.
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A competitor recalls a defective product.
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The government reduces interest rates.
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Sale for a specific product increases.
Question 5
Question
Which item might be included in the appendix of a marketing plan?
Answer
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A mission statement
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A list of marketing objectives
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A product photograph
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A SWOT analysis chart
Question 6
Question
Where in a marketing plan would a business owner place the plans to communicate with its customers?
Answer
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Marketing objectives
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Marketing strategies and programs
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Situation analysis
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Executive summary
Question 7
Question
A marketing plan should outline the specific activities that the business will use to perform which action?
Answer
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Evaluate its sales policies
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Increase its buying power
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Meet the needs of its employees
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Achieve its marketing objectives
Question 8
Question
Which is often included in a situation analysis of a marketing plan?
Answer
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A SWOT analysis chart
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Performance standards for implementing the plan
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A list of the proposed strategies and programs
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A list of the marketing objectives for a company
Question 9
Question
Which is a question that a business owner should answer about its target market while conducting a situational analysis?
Answer
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How are our financing methods affecting the growth the company?
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What are our customers buying?
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Are we operating at peak efficiency?
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Which shipping companies are we using?
Question 10
Question
What section of the marketing plan includes information about expected results?
Answer
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Appendix
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Performance and implentation
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Situation analysis
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Desired target market
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