8441825
Description
Quiz by Chad Collins, updated more than 1 year ago
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Created by Chad Collins
over 7 years ago
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Question 1
Question
What are the primary elements that businesses should include in a comprehensive promotional plan?
Answer
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Media placement specifications and costs
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Sales quotas and advertisement run dates
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Product pricing policies and industry analysis
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Competitor analysis and international advertising objectives
Question 2
Question
When identifying which promotional approaches to use, a business should perform which action?
Answer
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Try to use every approach possible
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Select a target market
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Copy what the competition is doing
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Choose those that match its image
Question 3
Question
Which is an example of a measurable objective that a business might include in its promotional plan?
Answer
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Distribute 500 flyers by March 1
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Design a new flyer
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Tell people about the business
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Run an ad in several newspapers
Question 4
Question
When beginning to develop a promotional plan, it is important for a business to perform which action?
Answer
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Compile a list of activities
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Decide on its promotional strategy
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Become an active networker
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Define its promotional goals
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