33. People Process Information Best in Story Form

Why use stories?

Stories are an effective way to help your user better understand information and stay engaged with the content you provide.

Storytelling (binary/octet-stream)

Caption: : Photo courtesy of: http://blog.sendlane.com/the-art-of-storytelling/

The Facts Regarding Stories

 The Three Act Structure This type of story has a beginning, middle, and end. The Classic Story This type of story has been around for a long time and usually follows a popular plot. Examples include mystery, romance, coming of age, etc.    

Reading or listening to a story can cause the user to imply causation even if there is none. Even if all the information isn't provided, the brain will make a connection between an event and a corresponding result even if it isn't clear that one exists.   Stories are appropriate in all settings. Even a dry document such as an annual report can benefit from a story to better help engage the reader.