Price

1. Break even point
2. Marginal Costing

Anlagen:

• Multi Stage Approach to pricing

1. Advantages

   Anlagen:

   • Advantages of multi stage approach to pricing

1. Profitability Objectives

   Anlagen:

   • Profitabilty Objectives
2. Sales Ojectives

   Anlagen:

   • Sales Objectives
3. Stability Objectives

   Anlagen:

   • Stability Objectives
4. Social Responsibility

   Anlagen:

   • Social Responsibility
5. Pricing Objectives

   Anlagen:

   • Pricing Objectives
   1. Survival
   2. ROI
   3. Stabilisation
   4. Market Position
   5. Meeting or following competitors
   6. Product Differentiation
   7. Skimming
   8. Penetration
   9. Early cash recovery
   10. Discourage others from entering the market
6. Price and the PLC

1. Product Analysis Pricing
2. Full Line Pricing

1. Varying prices to reflect geographical differences
2. Discounts for early payment
3. Trade in allowances
4. Discriminatory pricing
5. Optional feature pricing
6. Hitting vulnerable competitors
7. If a price change is initiated by a competitor
   1. Follow
   2. Keep to provide a competitive edge
   3. Cut to increase price differential

1. Competition

   Anlagen:

   • Factors effectiong pricing decisions- Competition
2. Legal

   Anlagen:

   • Factors effecting pricing decisions- Legal
3. Customers

   Anlagen:

   • Factors affecting pricing decisions- customers
4. Distribution

   Anlagen:

   • Factors affecting pricing decisions- Distribution
5. Other

   Anlagen:

   • Factors affecting pricing decisions- others

1. Demand oreinetated
2. Cost-orientated
3. New Product
4. Established products