Zusammenfassung der Ressource
Business Aims And Objectives
- What is an 'Aim'?
- Aim is what you want to achieve and is generally very vague
- "We want to become worldwide"
- What is an 'Objective'?
- An objective is a measureable aim it is more in depth than an aim
and includes measures of time and says how this is going to be
done.
- "We want to achieve sales of £10 million in European markets in 2013"
- What is 'Maximising Profits'?
- Try to make the most profit possible by adjusting
factors such as production costs, sales prices and
output levels.
- What is 'Maximising Marketshare'?
- Maximising marketshare is where you make your brand appeal to
a wider audience to get the biggest slice if the market
- e.g. >>>
- What Are 'Non Financial Aims'?
- Are Aims not related to profits or money of a business. They are usually competition related.
- "Achieve company of the year"