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Top Down Strategy (Pros and Cons)
- Advantages
- Avoids short-term behaviours
- Helps identify strategic issues
- Gives goal congruence
- Improves stakeholder perception
- Provides basis for strategic control
- Develops future management potential
- Avoids short-term behaviours
- Disadvantages
- Too infrequent, business cannot be dynamic
- Prevents radical or innovative strategies
- Harder to implement as non-participative
- Loss of entrepreneurial spirit
- Expensive and complicated for small businesses
- Impossible to use in uncertain environments
- Too infrequent, business cannot be dynamic
- Strategy & small businesses
- Birely (1982)
- Internal stakeholder interests
- Owner managed, family shareholders
- Owner managed, family shareholders
- Limited market choice
- Fewer products/services, narrower range of strategic options
- Fewer products/services, narrower range of strategic options
- Limited resources
- Insufficient capital to pursue strategy
- Insufficient capital to pursue strategy
- Organisational strcuture
- No infrastrcuture or management skills to deliver strategy
- No infrastrcuture or management skills to deliver strategy
- Internal stakeholder interests
- Birely (1982)
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