2868095
Beschreibung
Mindmap von Beth Thornton, aktualisiert more than 1 year ago
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Erstellt von Beth Thornton
vor mehr als 9 Jahre
|
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Marketing Mix
- Product
- Product - A good or service
produced by a business or
organisation and made avaidable to
customers for consumption.
- Each product is
different from
its competitors,
some have
better quality
and some have
more unique
selling points.
- Each product has
a life cycle were it
will experience 5
stages; Launch,
Growth, Maturity,
Saturation and
Decline.
- Sales will start low at first
but they will slowly increase
depending on the popularity
of your product.
- Product - A good or service
produced by a business or
organisation and made avaidable to
customers for consumption.
- Price
- Price - The amount of money a
customer must pay to get a
product.
- Branded products can be
sold at a higher price as
usually they are better
quality than non-branded
products. For example, a
customer will pay £1.20 for a
tin of heinz beans then
paying 75p for tesco's own
beans because heinz have
better quality.
- The price of a product
is mainly 2x the cost of
manufactering costs.
For example, a bar of
chocolate costs 70p to
manufacture, its sell
price will be £1.40 to
cover the costs and to
earn a 70p profit.
- Charging a higher price in
itself suggests to consumers
that your product is better
quality than the cheaper
versions.
- Price - The amount of money a
customer must pay to get a
product.
- Promotion
- Promotion -
Communication
between a business
and a customer,
making the customer
aware that the
product is for sale.
- Promotion isn't just
advertising your
product it is about
getting people to
want to buy your
product.
- Promotion is often targeted
at market segements in
which their target market is
within (i.e. Group of
customers)
- Changing your products
packaging is a also an
examople of promotion
because you are inviting
more people to look at your
product.
- Promotion attracts the
consumers attention and
with a lot of promotion
people are going to buy
your product because they
have seen and heard a lot
about it.
- This will then cause them to
talk about your product to their
friends which will increase your
sales as their friends will want
your product too.
- This will then cause them to
talk about your product to their
friends which will increase your
sales as their friends will want
your product too.
- Promotion -
Communication
between a business
and a customer,
making the customer
aware that the
product is for sale.
- Place
- Place - The way in which a product is
distributed - How it gets from the
producer to the consumer.
- Place is about having a
product avaidable for your
customers when and where
they want it. If it isn't at local
shops and centres then your
customers can not reach it to
buy it.
- Some products can be sold
directly to the consumers
rather then through the
shops but to do so you need
the product in a place which
they can go and get it.
- If your product is in a shop far away
from the major public then not
many people are going to buy your
product because they don't know that
it is avaidable to them.
- If your product is in a busy
place then customers will see
your product and try it out as
the market always wants new
things.
- Place - The way in which a product is
distributed - How it gets from the
producer to the consumer.
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