Zusammenfassung der Ressource
Propaganda & Public Opinion
- cognitive dissonance between what you want/need
- Freud psychoanalysis
- conscious/subconscious
- no access to modern technologies
- The Political Brain (Weston)
- emotions important in decision-making
- emotions, desire drive reason
- brain shuts off negative emotions
- Creel Committee
- designed to influence US public opinion regarding USA participation in WW1
- propaganda campaigns to persuade people
- Bernays
- universal education
- educate man to control environment
- universal suffrage
- public mind is equal to strength
- propaganda
- powerful tool to gain approval from masses
- Social Representation Theory (Joffe)
- interaction of individual with social environment
- when threatened, take cues from social environment
- Problems of Elites
- Market Saturation
- industrial production
- selling max amount of products allowed
by market/running out of people to sell to
- Rise of the Crowd
- powerful for destruction
- elite = rational
crowd = impulsive