The Olympic Games

De Coubertin
1. The Vision
  1. Wanted to reinvent the ancient olympics in Athens
    1. Inspired by Much Wenlock games in 1890
2. The Olympic Charter
  1. IOC - Principles of the OG
    1. Building a peaceful & better world
    2. Educating youth through sport
      1. Practised without discrimination
      2. Practised in the Olympic Spirit
    3. Mutual understanding
      1. Spirit of friendship, solidarity & fair play
  2. BOA - In addition to IOC
    1. Link sport with culture & education
    2. Promote the joy found in effort
3. Background
  1. 1600's Robert Dover founded Cotswold Games
Governing Bodies
1. BOA (British Olympic Association
  1. National Olympic Committee for Britain
    1. Part of the IOC
    2. Functions
2. IOC (International Olympic Committee
  1. Functions
  2. Founded June 23, 1894
Commercialism
1. Amatuerism
  1. British athletes struggle
    1. Commit time & effort
      1. Although no financial gain
2. Commercialisation
  1. IOC accepted commercialsim
    1. Attracted sponsors
3. 'TOP' Programme
  1. The Olympic Partner Programme
    1. Managed by the IOC
  2. Invited sponsors invest
    1. In return, companies can use Olympic logos on products
      1. Worldwide marketing opportunities
    2. First choice of advertising slots on TV
The Modern Olympic Movement
1. Aims
  1. 'Ennoble & Strengthen sports'
  2. 'Ensure sports is independent & durable'
  3. 'To fulfil educational role'
  4. 'Glorification of the individual athlete
2. Background
  1. De Coubertin adopted ethics & values of 19th century public schools
    1. Modern games strictly for amateurs
      1. Took part for love of their sport
3. Amatuerism
  1. Had to be 'gentleman' by birth
    1. Exclusively middle & upper classes
      1. Lower class could not afford to participate
  2. Not paid to take part
4. 'Fair Play'
  1. Practise & Training considered as bad as cheating
  2. Professionals unfair advantage over hobby participants
5. The Oath
  1. Taken by 1 athlete & 1 coach
  2. Only host nation
  3. During opening ceremony
6. Summer & Winter Format
  1. GB, Australia, France, Greece, Switzerland
  2. London hosted in 1908 & 1948
Nation Building
1. Showcasing
  1. Vehicle for gaining publicity
    1. Improving a country's image and national pride
      1. 'shop window' effect
2. China
  1. One-party Communist state
    1. Sport controlled, funded & encouraged by the government
      1. Some say China wanted to highlight economic rise, and emergence as a world power
3. Human Rights
  1. Some argued, sending teams to Beijing endorsed China's poor record on Human Rights
4. Politics
  1. Universally accepted sport & politics are linked
    1. Sport used for internal & external political motives
      1. Functional & Dysfunctional outcomes
London 2012
1. Benefits to Sport
  1. More money invested in sport at every level
    1. Ensure success
    2. Funds for UK Sport
      1. World class facilities
      2. Sporting venues
  2. Higher profile for sprt
    1. Inspire young people
2. Benefits to Britain
  1. Increase participation in sport and physical recreation
    1. Increase physical/mental wellbeing
  2. Promote healthy lifestyle
  3. Media coverage
    1. Generate interest
3. Commitments
  1. Improved transport and communications
    1. Efficiency required
4. Impacts & Implications
  1. Tourism boost the economy
  2. General attitudes towards disability improved
5. Benefits to Local Area
  1. Employment opportunities
  2. Site in deprived area of London renewed
    1. 3,500 residential housing units
  3. Reduced crime
6. Drawbacks
  1. Soaring costs & Legacy of debt
  2. Lack of long-term opportunities
  3. Focus on elitism rather than participation
  4. Emphasis on Nationalism
    1. Potential discrimination

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The Olympic Games

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