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Frage 1
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The strength of learning is heavily influenced by:
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repetition
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imagery
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importance
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all of the given answers
Frage 2
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The traditional nuclear family is:
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two adults of opposite sex, living in a socially approved relationship with their own or adopted children.
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an individual or group of people who share a common dwelling.
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those members of a family that share the same residence.
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the primary family plus other relations living in the same household.
Frage 3
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The underclass constitutes:
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chronically disadvantaged groups outside the traditional class structure.
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those under the working class.
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the unemployed, homeless, sick and poverty-stricken members of society.
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all of the given answers.
Frage 4
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The usage situation deals with:
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how the product is purchased.
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who influences the product purchased.
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how we communicate to consumers about consumption.
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how and when the product is consumed.
Frage 5
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The use of price as a surrogate indicator appears to decline with:
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increases in visible product differences.
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increases in prior product experience.
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availability of additional product information.
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all of the given answers.
Frage 6
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To reach a consumer who decides to use the outlet first, brand second decision sequence for a TV purchase the manufacturer should:
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distribute in key outlets such as Harvey Norman.
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organise point-of-purchase displays in stores.
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conduct programs to strengthen existing outlets' promotion of their products.
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All of the given answers are correct.
Frage 7
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To reach a consumer who uses the brand first, outlet second decision sequence for a TV purchase the retailer should:
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stock many key brands like Sony and Panasonic.
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do cooperative advertising with the manufacturer.
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do a price special for key brands.
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All of the given answers are correct.
Frage 8
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To use ideal attribute levels in product development:
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one of the steps is to assess a segment's ideal level of performance for key attributes.
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one of the steps is to create a product concept.
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one of the steps is to create an actual product based on a product concept.
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All of the given answers are correct.
Frage 9
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Transient feeling states that are generally not tied to a specific event or object are:
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attitudes
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moods
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needs
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emotions
Frage 10
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Two-sided messages:
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present both true and deceptive points about a product.
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are more effective with non-educated consumers.
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are most effective at reinforcing existing attitudes.
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None of the given answers are correct.
Frage 11
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Using a celebrity as a company spokesperson creates special risks such as:
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Few well-known personalities are admired by everybody.
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The celebrity's subsequent behaviour may increase the individual's credibility.
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The spokesperson may become so popular that the cost will exceed the benefit.
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All of the given answers are correct.
Frage 12
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Utilitarian appeals:
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create an image of the product user.
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are more effective for value-expressive products.
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inform consumers of important benefits.
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None of the given answers are correct.
Frage 13
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Vicarious/modelling learning occurs in:
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high-involvement situations.
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low-involvement situations.
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both high-involvement and low-involvement situations.
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reward-producing situations.
Frage 14
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Virgin extending from airlines into mobile phones and financial services is an example of:
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a brand leveraging strategy.
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stimulus discrimination.
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long-term learning.
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all of the given answers.
Frage 15
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Weber's law indicates that:
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marketers of grocery items must use unit prices.
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the higher the level of an attribute, the more that attribute must be changed to achieve a just-noticeable difference.
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package changes should be done slowly.
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None of the given answers are correct.
Frage 16
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What does blind testing enable marketers to do?
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launch new products unknown to consumers
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measure the opinions of blind consumers and their liking for certain attributes
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evaluate the functional characteristics of a product and determine whether a just-noticeable difference over a specific competitor has been gained
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None of the given answers are correct.
Frage 17
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When a consumer is so loyal to a particular brand that it is the only brand purchased, the marketer:
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should look closely at the communications situation.
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must consider the usage situation.
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can redefine the consumer's task definition through advertising.
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can ignore the situational influences.
Frage 18
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When are consumers predicted to take no action in the problem recognition process?
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when the desired state exceeds the actual state
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when the actual state exceeds the desired state
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when there is no discrepancy between desired and actual state
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when the actual state is double the desired state
Frage 19
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When considering different cultures:
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international marketers must monitor local news.
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marketers cannot follow a 'one size fits all' approach.
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marketers need to gauge the impact of local events on overall strategy.
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All of the given answers are correct.
Frage 20
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When targeting a foreign market is important to consider all of the following except:
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which consumer values are relevant to the purchase of this product.
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whether consumers are aware of their own values.
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the ways consumers can communicate about this product.
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All of the given answers need to be considered.
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