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ADVT2509 Models: Weeks 1 - 3

Beschreibung

Foundations of Advertising Models: Weeks 1 - 3
Josh Butler
Quiz von Josh Butler, aktualisiert more than 1 year ago
Josh Butler
Erstellt von Josh Butler vor etwa 9 Jahre
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Zusammenfassung der Ressource

Frage 1

Frage
What do you need to have in-order to achieve message integration?
Antworten
  • Theme Line & Logo
  • Common Tone & Shared Consistency
  • Message Consistency & Colour
  • Taglines & Images
  • Common Tone & Taglines

Frage 2

Frage
What do you need to have in-order to achieve strategic integration?
Antworten
  • Shared Budget, Strong Leadership, Cross-Functional Teams
  • Multiple Audiences, Multiple Communication Disciplines
  • Corporate Mission, Common Objectives, Coordination
  • Common Objectives, Strong Leadership, Creative Freedom
  • Shared Budget, Budget Timeline, Time Management

Frage 3

Frage
What are the Three Processes of Semiotics?
Antworten
  • Brand or Product Attribute
  • Interpretant
  • Sign or Symbol
  • Message
  • Imagery or Video

Frage 4

Frage
What are the three stages of the Response Process?
Antworten
  • Cognitive, Affective, Behavioral
  • Affective, Cognitive, Behavioral
  • Behavioral, Affective, Cognitive

Frage 5

Frage
Attention, Interest, Desire & Action: What model are these steps from?
Antworten
  • AIDA Model
  • Hierarchy of Effects Model
  • Innovation Adoption Model
  • Information Processing Model

Frage 6

Frage
Awareness, Knowledge, Liking, Preference, Conviction & Purchase: What model are these steps from?
Antworten
  • AIDA Model
  • Hierarchy of Effects Model
  • Innovation Adoption Model
  • Information Processing Model

Frage 7

Frage
Awareness, Interest, Evaluation, Trial & Adoption: What model are these steps from?
Antworten
  • AIDA Model
  • Hierarchy of Effects Model
  • Innovation Adoption Model
  • Information Processing Model

Frage 8

Frage
Presentation, Attention, Comprehension, Yielding, Retention & Behavior: What model are these steps from?
Antworten
  • AIDA Model
  • Hierarchy of Effects Model
  • Innovation Adoption Model
  • Information Processing Model

Frage 9

Frage
What is the Standard Learning Hierarchy sequence?
Antworten
  • Learn, Feel, Do
  • Do, Feel, Learn
  • Learn, Do, Feel

Frage 10

Frage
What is the Dissonance/ Attribution Hierarchy sequence?
Antworten
  • Learn, Feel, Do
  • Do, Feel, Learn
  • Learn, Do, Feel

Frage 11

Frage
What is the Low Involvement Hierarchy sequence?
Antworten
  • Learn, Feel, Do
  • Do, Feel, Learn
  • Learn, Do Feel

Frage 12

Frage
What does Informative represent from the FCB Model?
Antworten
  • For highly involved purchases where rational thinking and economic considerations prevail
  • For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
  • For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
  • Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Frage 13

Frage
What does Affective represent from the FCB Model?
Antworten
  • For highly involved purchases where rational thinking and economic considerations prevail
  • For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
  • For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
  • Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Frage 14

Frage
What does Habit Formation represent from the FCB Model?
Antworten
  • For highly involved purchases where rational thinking and economic considerations prevail
  • For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
  • For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
  • Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Frage 15

Frage
What does Self-Satisfaction represent from the FCB Model?
Antworten
  • For highly involved purchases where rational thinking and economic considerations prevail
  • For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
  • For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
  • Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Frage 16

Frage
Once exposed to Advertisement, what are the Three Cognitive Responses? (Model of Cognitive Response)
Antworten
  • Product/ Message Thoughts
  • Source-Oriented Thoughts
  • Ad Execution Thoughts
  • Brand Attitudes
  • Attitude Toward the Advertisement
  • Purchase Intention

Frage 17

Frage
What are the two Elaboration Likelihood elements?
Antworten
  • Motivation
  • Ability
  • Cognition
  • Execution

Frage 18

Frage
What are the stages in the consumer decision-making process?
Antworten
  • Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation
  • Information Search, Alternative Evaluation, Purchase Decision
  • Problem Recognition, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation

Frage 19

Frage
Price, Warranty & Fuel Economy are what Evaluative Criteria?
Antworten
  • Objective
  • Subjective
  • Both
  • None

Frage 20

Frage
Image, Styling and Perceived Performance are what Evaluative Criteria?
Antworten
  • Objective
  • Subjective
  • Both
  • None

Frage 21

Frage
What are the relevant internal psychological processes?
Antworten
  • Motivation, Perception, Attitude Formation, Integration, Learning
  • Learning, Integration, Attitude Formation, Perception, Motivation
  • Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, Postpurchase Evaluation
  • Motivation, Perception, Attitude Formation, Integration, Purchase Decision

Frage 22

Frage
What are Maslow's Hierarchy of Needs?
Antworten
  • Self-Actualisation
  • Esteem Needs
  • Social Needs
  • Safety Needs
  • Physiological Needs
  • Primal Needs
  • Psychological Needs

Frage 23

Frage
What is the Perception Process?
Antworten
  • Sensation, Selection of Information & Interpretation
  • Selection of Information, Interpretation & Sensation
  • Selection of Information, Sensation & Interpretation

Frage 24

Frage
What are the two basic approaches to learning?
Antworten
  • Behavioral Approach
  • Cognitive Learning Theory
  • Behavioral Observation Theory
  • Observational Intelligence Approach

Frage 25

Frage
What is the Cognitive Learning process?
Antworten
  • Goal, Purpose Behavior, Insight & Goal Achievement
  • Purpose Behavior, Insight & Goal Achievement
  • Goal, Insight, Purpose Behavior & Goal Achievement

Frage 26

Frage
What are some Environmental Influences on Consumer Behavior?
Antworten
  • Culture
  • Subculture
  • Social Class
  • Reference Groups
  • Situational Determinants
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