Frage 1
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What do you need to have in-order to achieve message integration?
Frage 2
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What do you need to have in-order to achieve strategic integration?
Antworten
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Shared Budget, Strong Leadership, Cross-Functional Teams
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Multiple Audiences, Multiple Communication Disciplines
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Corporate Mission, Common Objectives, Coordination
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Common Objectives, Strong Leadership, Creative Freedom
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Shared Budget, Budget Timeline, Time Management
Frage 3
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What are the Three Processes of Semiotics?
Frage 4
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What are the three stages of the Response Process?
Antworten
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Cognitive, Affective, Behavioral
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Affective, Cognitive, Behavioral
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Behavioral, Affective, Cognitive
Frage 5
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Attention, Interest, Desire & Action: What model are these steps from?
Antworten
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AIDA Model
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Hierarchy of Effects Model
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Innovation Adoption Model
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Information Processing Model
Frage 6
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Awareness, Knowledge, Liking, Preference, Conviction & Purchase: What model are these steps from?
Antworten
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AIDA Model
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Hierarchy of Effects Model
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Innovation Adoption Model
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Information Processing Model
Frage 7
Frage
Awareness, Interest, Evaluation, Trial & Adoption: What model are these steps from?
Antworten
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AIDA Model
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Hierarchy of Effects Model
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Innovation Adoption Model
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Information Processing Model
Frage 8
Frage
Presentation, Attention, Comprehension, Yielding, Retention & Behavior: What model are these steps from?
Antworten
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AIDA Model
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Hierarchy of Effects Model
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Innovation Adoption Model
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Information Processing Model
Frage 9
Frage
What is the Standard Learning Hierarchy sequence?
Antworten
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Learn, Feel, Do
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Do, Feel, Learn
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Learn, Do, Feel
Frage 10
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What is the Dissonance/ Attribution Hierarchy sequence?
Antworten
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Learn, Feel, Do
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Do, Feel, Learn
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Learn, Do, Feel
Frage 11
Frage
What is the Low Involvement Hierarchy sequence?
Antworten
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Learn, Feel, Do
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Do, Feel, Learn
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Learn, Do Feel
Frage 12
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What does Informative represent from the FCB Model?
Antworten
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For highly involved purchases where rational thinking and economic considerations prevail
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For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
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For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
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Low involvement/feeling products where appeals to sensory pleasures and social motives are important.
Frage 13
Frage
What does Affective represent from the FCB Model?
Antworten
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For highly involved purchases where rational thinking and economic considerations prevail
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For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
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For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
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Low involvement/feeling products where appeals to sensory pleasures and social motives are important.
Frage 14
Frage
What does Habit Formation represent from the FCB Model?
Antworten
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For highly involved purchases where rational thinking and economic considerations prevail
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For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
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For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
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Low involvement/feeling products where appeals to sensory pleasures and social motives are important.
Frage 15
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What does Self-Satisfaction represent from the FCB Model?
Antworten
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For highly involved purchases where rational thinking and economic considerations prevail
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For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
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For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
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Low involvement/feeling products where appeals to sensory pleasures and social motives are important.
Frage 16
Frage
Once exposed to Advertisement, what are the Three Cognitive Responses? (Model of Cognitive Response)
Frage 17
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What are the two Elaboration Likelihood elements?
Antworten
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Motivation
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Ability
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Cognition
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Execution
Frage 18
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What are the stages in the consumer decision-making process?
Antworten
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Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation
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Information Search, Alternative Evaluation, Purchase Decision
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Problem Recognition, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation
Frage 19
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Price, Warranty & Fuel Economy are what Evaluative Criteria?
Antworten
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Objective
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Subjective
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Both
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None
Frage 20
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Image, Styling and Perceived Performance are what Evaluative Criteria?
Antworten
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Objective
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Subjective
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Both
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None
Frage 21
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What are the relevant internal psychological processes?
Antworten
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Motivation, Perception, Attitude Formation, Integration, Learning
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Learning, Integration, Attitude Formation, Perception, Motivation
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Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, Postpurchase Evaluation
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Motivation, Perception, Attitude Formation, Integration, Purchase Decision
Frage 22
Frage
What are Maslow's Hierarchy of Needs?
Antworten
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Self-Actualisation
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Esteem Needs
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Social Needs
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Safety Needs
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Physiological Needs
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Primal Needs
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Psychological Needs
Frage 23
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What is the Perception Process?
Antworten
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Sensation, Selection of Information & Interpretation
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Selection of Information, Interpretation & Sensation
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Selection of Information, Sensation & Interpretation
Frage 24
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What are the two basic approaches to learning?
Antworten
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Behavioral Approach
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Cognitive Learning Theory
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Behavioral Observation Theory
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Observational Intelligence Approach
Frage 25
Frage
What is the Cognitive Learning process?
Antworten
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Goal, Purpose Behavior, Insight & Goal Achievement
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Purpose Behavior, Insight & Goal Achievement
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Goal, Insight, Purpose Behavior & Goal Achievement
Frage 26
Frage
What are some Environmental Influences on Consumer Behavior?
Antworten
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Culture
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Subculture
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Social Class
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Reference Groups
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Situational Determinants