Zusammenfassung der Ressource
Frage 1
Frage
What constitutes superior service?
Frage 2
Frage
Which of the following is NOT a challenge businesses face when managing and marketing their products and services?
Antworten
-
The nature of the product is different
-
People are a part of the product
-
The service's provided cannot be inventoried
-
Customers have no contact with their servers
Frage 3
Frage
Hotels and restaurants provide intangible products.
Frage 4
Frage
Which of the following are the steps for strategic planning?
Antworten
-
Perform SWOT analysis, Implement strategies, formulate strategies, and monitor results
-
Monitor results, perform SWOT analysis, formulate strategies, and implement strategies
-
Perform a SWOT analysis, formulate strategies, implement strategies, and monitor results
-
Perform a SWOT analysis, manage supply, implement strategies, and monitor results
Frage 5
Frage
Which of the following are ways a hotel or restaurant can manage supply and demand?
Antworten
-
Hire part-time employees to work during rush hours
-
Send away all guests after a certain number
-
Offer special deals during slow periods
-
Taking reservations
Frage 6
Frage
The components of a strategic service vision are (1) targeting a market segment and (2) managing demand.
Frage 7
Frage
The five things organizations can do to help them deliver good service: don't forget who you are, encourage every employee to act like a manager, handle [blank_start]moments of truth[blank_end] correctly, hire good people and keep them happy, respond in a timely manner.
Frage 8
Frage
What are Disney's four basic service priorities?
Antworten
-
Safety, courtesy, show, and efficiency
-
Safety, courtesy, price, and efficiency
-
Danger, fun, promotion, and time
-
Safety, courtesy, price, and focus