3.04 H&T Quiz

What form of promotion occurs when a property offers a chance to win a free night's lodging?

A client wants to book a cruise. What is the most appropriate action for the travel agent to take?

What advertising medium should a tour operator use to reach selective local audiences at low costs?

What is an important component of a hospitality business’s positioning strategy?

What type of market segmentation is a tour company using when it focuses on developing Alaskan tours and cruises?

What type of printed materials do travel agents often use as a sales tool when selling vacation packages to clients?

A hotel reservationist says, “Mrs. Thompson, there are only two oceanfront suites left at the Ocean Sands Hotel, so you may want to book your trip as soon as possible.” What type of sales close is the hotel reservationist using?

What is an important aspect of selling hospitality and tourism services?

What type of advertising is a resort using when it sends a postcard to its former guests?

What is the foundation of a unique selling proposition for a hospitality and tourism business?

A tour wholesaler is developing a guided bus tour for 55- to 70-year-old couples with an income between $60,000 - $100,000. How is the tour wholesaler segmenting the target market?

What type of marketing involves a 3-day cruise offering several culinary classes for women who enjoy cooking Italian food?

What does an effective unique selling proposition do for a tour operator?

What type of marketing involves booking a tour on a website?

Which of the following questions should a travel agent ask to determine customers' needs in order to book them on the appropriate cruise?

What must a convention hotel salesperson often need to do to obtain a contract for a large business conference?

Regency Hotel sent a special offer via “Tweet” to its Twitter followers. What method of marketing communications was used?

How is a motel positioning itself when it emphasizes a good value and low rates?

What is the primary goal of promotion in the hospitality and tourism industries?

To whom do retail travel agencies sell hospitality and tourism products?

How is an amusement park positioning a new roller coaster ride when it focuses on the ride’s physical characteristics?

Which of the following examples best demonstrates the concept of suggestive selling in the hospitality industry?

What type of service might a travel agent recommend to clients who want to tour Arizona, New Mexico, and California on their own at a leisurely pace?

What do travel agents need to do to help clients make decisions about which travel products to buy?