Google Analytics Exam

Question

Which of the following are possible uses of views withing a single Google Analytics account?

Answer 1

to look more closely at traffic to a specific subdomain

Answer 2

to look more closely at traffic to a specific part of a site (a page or selection of pages)

Answer 3

to limit a user's access to a subset of data

Answer 4

A & C only

Answer 5

A, B and C

Answer 6

product SKU(s)

Answer 7

purchase amount

Answer 8

billing only

Answer 9

tax amount

Answer 10

credit card number

Answer 11

By turning auto-tagging on

Answer 12

Analytics will track visits coming from any campaign automatically

Answer 13

By manually tagging the destination urls of the campaign

Answer 14

It is not possible to track visitors from non adwords campaigns

Answer 15

Some visitors may have Javascript disabled

Answer 16

some visitors may be blocking cookies

Answer 17

clicks and sessions are different metrics

Answer 18

all of the above

Answer 19

Are there a lot of unexpected exits from a step in the middle of conversion funnel?

Answer 20

Do visitors usually start my conversion process from the first step or somewhere in the middle?

Answer 21

Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?

Answer 22

Are there any steps in my conversion process that don't perform well on mobile devices compared to desktop devices?

Answer 23

All of these can be answered using the goal flow report.

Answer 24

Device Category

Answer 25

landing page

Answer 26

A and C only

Answer 27

A, B, and C

Answer 28

Creating a new dashboard to report only on that goal page

Answer 29

adding the conversion ID to the tracking code on the goal page

Answer 30

Editing the view Goals and specifying the request URL of the conversion page

Answer 31

adding the ecommerce code to the goal page

Answer 32

E-commerce platforms

Answer 33

Mobile Applications

Answer 34

Online point-of-sale systems

Answer 35

A and B only

Answer 36

A, B, and C

Answer 37

You can target customers who have previously been to your site with customized creatives.

Answer 38

You can create remarketing lists without making any changes to your existing GA tag.

Answer 39

You can create remarketing lists based on custom segments and targets, for example, users who've been to your site more than once in a 30 day period.

Answer 40

A and C only

Answer 41

A, B, and C

Answer 42

Traffic type

Answer 43

Device Category

Answer 44

B and C only

Answer 45

A, B, and C

Answer 46

Annotations

Answer 47

Intelligence Events

Answer 48

Secondary Dimensions

Answer 49

Advanced Segments

Answer 50

Time lag in between goal completions

Answer 51

Lag on the load time of the site

Answer 52

Time lag in between the original session and goal completion

Answer 53

Time lag in between page view during the goal completion

Answer 54

Bounce Rate

Answer 55

Avg. session duration

Answer 56

Conversion Rate

Answer 57

the sessions happen in the same browser on the same device

Answer 58

the sessions happen on the same day

Answer 59

the sessions happen in the same browser

Answer 60

the sessions occur within 30 minutes of each other

Answer 61

You should use manual tagging in order to track all of your advertising campaigns, like Adwords or Facebook.

Answer 62

You should use manual tagging for any non-Adwords custom campaign.

Answer 63

You should use manual tagging to track only Adwords campaigns.

Answer 64

Ecommerce reports

Answer 65

Multi channel funnel reports

Answer 66

Interest reports

Answer 67

Goals reports

Answer 68

Campaign Reports

Answer 69

immediately select it in the Acquisition Overview and Channels reports.

Answer 70

apply it retroactively and see historical data classified by your new channel definitions.

Answer 71

change how reports display your data, without changing the data itself.

Answer 72

A and C only

Answer 73

A, B, and C

Answer 74

True. Deleted views cannot be restored at any time.

Answer 75

False: You have 35 days to restore a view after it is deleted.

Answer 76

Behaviour - New vs. returning report

Answer 77

Behaviour - Frequency & Recency report

Answer 78

Interests - Affinity categories report

Answer 79

All traffic - Referrals report

Answer 80

Ecommerce - Sales performance report

Answer 81

The visitor's session expires after 30 minutes of inactivity.

Answer 82

The visitor's session expires after 5 minutes of inactivity.

Answer 83

The visitor's session expires once the visitor has exited your site.

Answer 84

Google Analytics does not keep track of sessions by default.

Answer 85

page tracking hit

Answer 86

event tracking hit

Answer 87

ecommerce tracking hit

Answer 88

all of these are hit types tracked in Google Analytics

Answer 89

Location and Language reports

Answer 90

Frequency and recency reports

Answer 91

Intelligence events

Answer 92

Source/Medium report

Answer 93

You can add Google Analytics tags to your site without editing site code.

Answer 94

You can add AdWords tags to your site without editing site code.

Answer 95

You can add non-Google tags to your site without editing site code.

Answer 96

You can change configuration values in your mobile app without rebuilding a new binary.

Answer 97

All of these answers are correct.

Answer 98

Last interaction model

Answer 99

First Interaction model

Answer 100

Linear model

Answer 101

Last Non-Direct Click model

Answer 102

www.example.com/thankyou.html

Answer 103

www.example.com/thankyou/php

Answer 104

www.example.com/thankyou/receipt/php

Answer 105

All fo these would trigger a goal conversion

Answer 106

When one goal completion leads to another

Answer 107

When one traffic source results in a later goal completion through another traffic source

Answer 108

An Adwords view through conversions

Answer 109

When an Adwords visitor returns to the site directly to convert

Answer 110

Remarketing

Answer 111

Interest Categories

Answer 112

Demograpic reporting

Answer 113

B and C only

Answer 114

A, B, and C

Answer 115

use Google Tag Manager for you Analytics tracking

Answer 116

be able to generate your own unique IDs

Answer 117

create a new Analytics account for User ID reporting

Answer 118

all of the above

Answer 119

You can compare behavior metrics for groups of users like Converters vs non Converters

Answer 120

You can analyze your users and/or their sessions according to single or multi-session conditions

Answer 121

You can isolate and analyze specific conversion paths using conversion segments

Answer 122

you can permanently modify the data in your view for example excluding internal or bot traffic

Answer 123

A, B, and C only

Answer 124

A, B, C & D

Answer 125

send data to Google Analytics from any web-connected device

Answer 126

send data to Google Analytics from a kiosk or a point of sale system

Answer 127

upload aggregated data tables to Google Analytics

Answer 128

A and B only

Answer 129

A, B, and C

Answer 130

transactions

Answer 131

A and B only

Answer 132

A, B, and C

Answer 133

Assigning a goal value allows you to track actual revenue from your conversions

Answer 134

Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site

Answer 135

Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.

Answer 136

Users can create an account on your website and log in on all types of devices.

Answer 137

Users can navigate between your website and multiple subdomains within one session.

Answer 138

Users must navigate to a 3rd party shopping cart domain to complete a purchase.

Answer 139

you have content that displays on another domain through an iFrame.

Answer 140

You haven't implemented Goals or Ecommerce

Answer 141

You haven't enabled demographic data

Answer 142

You are not using Google Tag Manager

Answer 143

You are not using Content Experiments

Answer 144

You haven't set up Goals Funnels

Answer 145

First Interaction model

Answer 146

Last Interaction model

Answer 147

Last Non-Direct Click model

Answer 148

Linear model

Answer 149

You can create your own custom channel grouping in addition to the default MCF Channel

Answer 150

The channel labels that you see in Multi-Channel reports are defined as part of the MCF Channel Grouping.

Answer 151

When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private.

Answer 152

All of these statements are true.

Answer 153

Segments are filters that permanently change your data

Answer 154

Segments let you isolate and analyze your data

Answer 155

You can use segments to build custom Remarketing lists

Answer 156

Segments represent either subsets of sessions or subsets of users

Answer 157

Campaign Name

Answer 158

Campaign Medium

Answer 159

Campaign Content

Answer 160

Campaign Source

Answer 161

All of these are required

Answer 162

The tracking code has been altered and is reporting incorrectly

Answer 163

There is a new referral source that is directing a lot of new traffic to the site

Answer 164

There is unidentified referral traffic that is likely bot traffic

Answer 165

New pages or subdomains have been recently indexed in organic search

Answer 166

All of the above

Answer 167

changing the sampling rate in your view settings

Answer 168

adjusting the session timeout control

Answer 169

adjusting a control in the reporting interface for greater or less precision

Answer 170

You cannot adjust the sample rate

Answer 171

True. Filters are executed in the order in which they appear.

Answer 172

False. Filters are not necessarily executed in the order in which they appear.

Answer 173

exclude visits from a particular IP address

Answer 174

replace complicated page URLs with readable text strings

Answer 175

modify historical data

Answer 176

A and B only

Answer 177

A, B, and C

Answer 178

True. Any new view will include all historical website data.

Answer 179

False. Views will report data from the day they are created.

Answer 180

Custom dimensions

Answer 181

Goal tracking

Answer 182

Data import

Answer 183

Custom channel groupings

Answer 184

Campaign Medium

Answer 185

Device Category

Answer 186

Interest Category

Answer 187

To show which goals are bringing in the most revenue

Answer 188

To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site

Answer 189

To analyze the funnel steps for multiple goals

Answer 190

To see which channels resulted in the highest number of pagviews

Answer 191

You must have at least 500 sessions from AdWords ad clicks in the Google Analytics view over the past 30 days.

Answer 192

You must modify your tracking code to support Smart Goal data collection.

Answer 193

You must enable 'Smart Goals' in your property settings.

Answer 194

The selected Google Analytics account must have at least 1000 pageviews over the past 30 days.

Answer 195

Parameters that are added to custom campaigns in order to correctly track the performance of these campaigns in your Analytics reports.

Answer 196

Parameters that are added in your website source code that allow Analytics to identify traffic coming from Adwords campaigns.

Answer 197

Parameters that are added to URLs in order to track organic traffic, referral traffic and CPC traffic.

Answer 198

Parameters that are added to your site for Event tracking.

Answer 199

Email traffic will always appear as referral and can not be tracked separately.

Answer 200

Email is a default medium in Google Analytics and will automatically appear in your reports.

Answer 201

Email traffic can be tracked using manual tracking with UTM parameters.

Answer 202

True: A session is considered a 'bounce' if the user views one page of the site and then leaves

Answer 203

False: Beacuse there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce

Answer 204

Bid adjustment

Answer 205

Invalid click

Answer 206

Destination URL

Answer 207

TrueView Video ad

Answer 208

Custom reports

Answer 209

B & C only

Answer 210

A, B, and C

Answer 211

the percentage of visits that result in a site registration

Answer 212

the percentage of visits that contain only one page view

Answer 213

the percentage of visits during which visitors spent at least two minutes on the site

Answer 214

All of these could be measured by defining a goal in Google Analytics

Answer 215

Real Time reporting

Answer 216

Segmentation

Answer 217

View filters

Answer 218

Multi-channel funnels

Answer 219

the set of rules that determine which AdWords ads are credited with a conversion

Answer 220

the set of rules for assigning sessions to new vs returning users

Answer 221

the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths.

Answer 222

the set of rules for assigning specific interest categories to each session.

Answer 223

True: With analytics.js you can track across your domain and subdomains with no additional configuration.

Answer 224

False: You must always set up cross domain tracking in order to track subdomains.

Answer 225

You are possible targeting the wrong audience who is not as interested in your product.

Answer 226

The navigation between the second and third steps of the purchase process could be improved

Answer 227

You should consider directing traffic through a different entrance point for your goal

Answer 228

all of the above

Answer 229

Bounce Rate > 90%

Answer 230

Bounce Rate < 90%

Answer 231

% New Visits > 90%

Answer 232

Avg. Session Duration > 5 minutes

Answer 233

None of these answers

Answer 234

Assisted Conversion Value

Answer 235

Conversion Rate

Answer 236

First Interaction (Click) Conversions

Answer 237

none of these metrics

Answer 238

View filters

Answer 239

Advanced Segments

Answer 240

Report filters

Answer 241

Custom Dimensions

Answer 242

Core Reporting API

Answer 243

Management API

Answer 244

You cannot access this data with an API

Answer 245

Sessions with Search: The number of sessions that used your site's search function at least once.

Answer 246

Search Exits: The number of searches made immediately before leaving the site.

Answer 247

Time after Search: The amount of time users spend on your site after performing a search.

Answer 248

Search Refinements: The number of times a user searched again immediately after performing a search.

Answer 249

All of the above

Answer 250

Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search

Answer 251

Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile

Answer 252

Both A and B

Answer 253

In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only.

Answer 254

Ecommerce Conversion Rate

Answer 255

Page Value

Answer 256

Bounce Rate

Answer 257

Pages/Visit

Answer 258

Any search engine traffic that is not from Google

Answer 259

AdWords Campaign traffic

Answer 260

Website referrals

Answer 261

Social media referrals

Answer 262

Session (metric)/Page (dimension)

Answer 263

Bounce rate (metric)/Event Action (dimension)

Answer 264

Sessions (metric)/city (dimension)

Answer 265

All of the above are valid dimension/metric combinations

	Erstellt von Michael Bleb vor etwa 8 Jahre

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Google Analytics Exam

Beschreibung

Zusammenfassung der Ressource

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