8405158
Beschreibung
Quiz von Chad Collins, aktualisiert more than 1 year ago
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Erstellt von Chad Collins
vor mehr als 7 Jahre
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Frage 1
Frage
Identifying market segments helps a business to develop which factors appropriately?
Antworten
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Marketing strategies
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Economic forecasts
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Organizational records
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Leadership styles
Frage 2
Frage
When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using which marketing strategy?
Antworten
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Isolated
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Niche
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Individual
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Mass
Frage 3
Frage
Selecting a target market based on very specific criteria that limit the audience to a well-defined segment is an example of which strategy?
Antworten
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Target auditing
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Market planning
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Income segmenting
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Niche marketing
Frage 4
Frage
When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and identified as which characteristic?
Antworten
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Accessible
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Undifferentiated
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Concentrated
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Inflexible
Frage 5
Frage
A business identifies a market that shares common characteristics on the basis of where people live and work. This is an example of market identification by which segmentation?
Antworten
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Demographic
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Geographic
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Ethnicity
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Values
Frage 6
Frage
Businesses that segment the market based on psychographics are grouping people according to which attribute?
Antworten
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Education
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Lifestyles
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Marital status
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Occupation
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