Flashcards
Chapter 40: Promotion
Cards in this deck (9)
- 1Aiminform
remind
improve
↑ audience - 2Informative advertising↑ awareness of product (newspaper)
- 3Persuasive advertising↑ pressure on customers to buy products (tv)
- 4types of BtlPSales promotion
Public Relations
Merchandizing & Packaging
Direct Mailing
Direct and Personal Selling
Exhibitions or Trade Fairs - 5Sponsorshipmaking a financial contribution to an event in return for publicity
- 6advertisingcommunication between business and customers to encourage purchase of product
- 7Choosing Methods of PromotionCost
market type
product type
stage in product life cycle
legal factors - 8merchandising and packagingproduct layout
display material
stock - 9public relationspress release
press conference
sponsorship
donations
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- GCSE Business Studies Flashcards on Chapter 40: Promotion, created by 19leesia on 23/02/2016.
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