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2831394
Canales de MKT #8
Description
Canales del marketing
No tags specified
productores
intermediarios
mkt
Mind Map by
Flor Mariana
, updated more than 1 year ago
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Created by
Flor Mariana
over 9 years ago
18
0
0
Resource summary
Canales de MKT #8
PARTICIPAN EN HACER DISPONIBLE UN BIEN O SERVICIO
PRODUCTORES
INTERMEDIARIOS
CONSUMIDOR FINAL
CONCEPTOS:
MAYORISTA
MINORISTA
CONCESIONARIO
SISTEMA DE MKT
PRODUCTORES
MATERIA PRIMA Y PROVEEDORES
ORGANIZACIÓN
ESTRATEGIAS
DIRECTO
MULTICANAL
FACTORES:
AMBIENTAL
CONSUMIDOR
COMPAÑÍA
FUNCIONES ESTRATÉGICAS
CANAL DE DISTRIBUCIÓN
ELECCIÓN
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