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Marketing Mix

Description

Business unit 2 Mind Map on Marketing Mix, created by Charlotte Webber on 16/05/2013.
Charlotte Webber
Mind Map by Charlotte Webber, updated more than 1 year ago
Charlotte Webber
Created by Charlotte Webber over 11 years ago
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Resource summary

Marketing Mix
  1. 4P's
    1. Product
      1. Production method
        1. USP
          1. Target market
          2. Place
            1. Technology
              1. Catalogue
                1. Internet
                  1. Distance from suppliers
                    1. Population
                    2. Price
                      1. Competitors price
                        1. Cost of production
                          1. Skimming
                            1. take off profit for a unique product
                            2. Lost leader
                              1. Pay people to buy product
                            3. Promotion
                              1. Advertising
                                1. Public stunts
                                  1. TV
                                    1. Radio
                                      1. Poster/billboards
                                    2. Impact on Marketing Mix
                                      1. Technology
                                        1. modern customers
                                          1. Online sales
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