Question 1
Question
What do you need to have in-order to achieve message integration?
Question 2
Question
What do you need to have in-order to achieve strategic integration?
Answer
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Shared Budget, Strong Leadership, Cross-Functional Teams
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Multiple Audiences, Multiple Communication Disciplines
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Corporate Mission, Common Objectives, Coordination
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Common Objectives, Strong Leadership, Creative Freedom
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Shared Budget, Budget Timeline, Time Management
Question 3
Question
What are the Three Processes of Semiotics?
Question 4
Question
What are the three stages of the Response Process?
Answer
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Cognitive, Affective, Behavioral
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Affective, Cognitive, Behavioral
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Behavioral, Affective, Cognitive
Question 5
Question
Attention, Interest, Desire & Action: What model are these steps from?
Answer
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AIDA Model
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Hierarchy of Effects Model
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Innovation Adoption Model
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Information Processing Model
Question 6
Question
Awareness, Knowledge, Liking, Preference, Conviction & Purchase: What model are these steps from?
Answer
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AIDA Model
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Hierarchy of Effects Model
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Innovation Adoption Model
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Information Processing Model
Question 7
Question
Awareness, Interest, Evaluation, Trial & Adoption: What model are these steps from?
Answer
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AIDA Model
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Hierarchy of Effects Model
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Innovation Adoption Model
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Information Processing Model
Question 8
Question
Presentation, Attention, Comprehension, Yielding, Retention & Behavior: What model are these steps from?
Answer
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AIDA Model
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Hierarchy of Effects Model
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Innovation Adoption Model
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Information Processing Model
Question 9
Question
What is the Standard Learning Hierarchy sequence?
Answer
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Learn, Feel, Do
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Do, Feel, Learn
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Learn, Do, Feel
Question 10
Question
What is the Dissonance/ Attribution Hierarchy sequence?
Answer
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Learn, Feel, Do
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Do, Feel, Learn
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Learn, Do, Feel
Question 11
Question
What is the Low Involvement Hierarchy sequence?
Answer
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Learn, Feel, Do
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Do, Feel, Learn
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Learn, Do Feel
Question 12
Question
What does Informative represent from the FCB Model?
Answer
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For highly involved purchases where rational thinking and economic considerations prevail
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For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
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For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
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Low involvement/feeling products where appeals to sensory pleasures and social motives are important.
Question 13
Question
What does Affective represent from the FCB Model?
Answer
-
For highly involved purchases where rational thinking and economic considerations prevail
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For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
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For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
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Low involvement/feeling products where appeals to sensory pleasures and social motives are important.
Question 14
Question
What does Habit Formation represent from the FCB Model?
Answer
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For highly involved purchases where rational thinking and economic considerations prevail
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For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
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For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
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Low involvement/feeling products where appeals to sensory pleasures and social motives are important.
Question 15
Question
What does Self-Satisfaction represent from the FCB Model?
Answer
-
For highly involved purchases where rational thinking and economic considerations prevail
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For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
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For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
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Low involvement/feeling products where appeals to sensory pleasures and social motives are important.
Question 16
Question
Once exposed to Advertisement, what are the Three Cognitive Responses? (Model of Cognitive Response)
Question 17
Question
What are the two Elaboration Likelihood elements?
Answer
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Motivation
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Ability
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Cognition
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Execution
Question 18
Question
What are the stages in the consumer decision-making process?
Answer
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Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation
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Information Search, Alternative Evaluation, Purchase Decision
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Problem Recognition, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation
Question 19
Question
Price, Warranty & Fuel Economy are what Evaluative Criteria?
Answer
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Objective
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Subjective
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Both
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None
Question 20
Question
Image, Styling and Perceived Performance are what Evaluative Criteria?
Answer
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Objective
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Subjective
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Both
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None
Question 21
Question
What are the relevant internal psychological processes?
Answer
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Motivation, Perception, Attitude Formation, Integration, Learning
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Learning, Integration, Attitude Formation, Perception, Motivation
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Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, Postpurchase Evaluation
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Motivation, Perception, Attitude Formation, Integration, Purchase Decision
Question 22
Question
What are Maslow's Hierarchy of Needs?
Answer
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Self-Actualisation
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Esteem Needs
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Social Needs
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Safety Needs
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Physiological Needs
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Primal Needs
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Psychological Needs
Question 23
Question
What is the Perception Process?
Answer
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Sensation, Selection of Information & Interpretation
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Selection of Information, Interpretation & Sensation
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Selection of Information, Sensation & Interpretation
Question 24
Question
What are the two basic approaches to learning?
Answer
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Behavioral Approach
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Cognitive Learning Theory
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Behavioral Observation Theory
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Observational Intelligence Approach
Question 25
Question
What is the Cognitive Learning process?
Answer
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Goal, Purpose Behavior, Insight & Goal Achievement
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Purpose Behavior, Insight & Goal Achievement
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Goal, Insight, Purpose Behavior & Goal Achievement
Question 26
Question
What are some Environmental Influences on Consumer Behavior?
Answer
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Culture
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Subculture
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Social Class
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Reference Groups
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Situational Determinants