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Domain 1 Overview

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1.0 Marketing Research Slide Set on Domain 1 Overview, created by Amanda Cerchiara on 21/06/2017.
Amanda Cerchiara
Slide Set by Amanda Cerchiara, updated more than 1 year ago
Amanda Cerchiara
Created by Amanda Cerchiara over 7 years ago
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Slide 1

    What you will learn in this chapter Market research is a prerequisite to developing a realistic marketing plan. Primary research is research designed by you. Secondary research is research conducted by third parties. Both primary and secondary research have a place in your marketing research program. Client intelligence provides invaluable information about clients changing needs for the future. Competitive intelligence helps us know how we compare to our competitors.  
    1.0 Marketing Research
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