Pregunta 1
Pregunta
What do you need to have in-order to achieve message integration?
Pregunta 2
Pregunta
What do you need to have in-order to achieve strategic integration?
Respuesta
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Shared Budget, Strong Leadership, Cross-Functional Teams
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Multiple Audiences, Multiple Communication Disciplines
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Corporate Mission, Common Objectives, Coordination
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Common Objectives, Strong Leadership, Creative Freedom
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Shared Budget, Budget Timeline, Time Management
Pregunta 3
Pregunta
What are the Three Processes of Semiotics?
Pregunta 4
Pregunta
What are the three stages of the Response Process?
Respuesta
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Cognitive, Affective, Behavioral
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Affective, Cognitive, Behavioral
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Behavioral, Affective, Cognitive
Pregunta 5
Pregunta
Attention, Interest, Desire & Action: What model are these steps from?
Respuesta
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AIDA Model
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Hierarchy of Effects Model
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Innovation Adoption Model
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Information Processing Model
Pregunta 6
Pregunta
Awareness, Knowledge, Liking, Preference, Conviction & Purchase: What model are these steps from?
Respuesta
-
AIDA Model
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Hierarchy of Effects Model
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Innovation Adoption Model
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Information Processing Model
Pregunta 7
Pregunta
Awareness, Interest, Evaluation, Trial & Adoption: What model are these steps from?
Respuesta
-
AIDA Model
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Hierarchy of Effects Model
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Innovation Adoption Model
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Information Processing Model
Pregunta 8
Pregunta
Presentation, Attention, Comprehension, Yielding, Retention & Behavior: What model are these steps from?
Respuesta
-
AIDA Model
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Hierarchy of Effects Model
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Innovation Adoption Model
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Information Processing Model
Pregunta 9
Pregunta
What is the Standard Learning Hierarchy sequence?
Respuesta
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Learn, Feel, Do
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Do, Feel, Learn
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Learn, Do, Feel
Pregunta 10
Pregunta
What is the Dissonance/ Attribution Hierarchy sequence?
Respuesta
-
Learn, Feel, Do
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Do, Feel, Learn
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Learn, Do, Feel
Pregunta 11
Pregunta
What is the Low Involvement Hierarchy sequence?
Respuesta
-
Learn, Feel, Do
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Do, Feel, Learn
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Learn, Do Feel
Pregunta 12
Pregunta
What does Informative represent from the FCB Model?
Respuesta
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For highly involved purchases where rational thinking and economic considerations prevail
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For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
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For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
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Low involvement/feeling products where appeals to sensory pleasures and social motives are important.
Pregunta 13
Pregunta
What does Affective represent from the FCB Model?
Respuesta
-
For highly involved purchases where rational thinking and economic considerations prevail
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For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
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For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
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Low involvement/feeling products where appeals to sensory pleasures and social motives are important.
Pregunta 14
Pregunta
What does Habit Formation represent from the FCB Model?
Respuesta
-
For highly involved purchases where rational thinking and economic considerations prevail
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For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
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For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
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Low involvement/feeling products where appeals to sensory pleasures and social motives are important.
Pregunta 15
Pregunta
What does Self-Satisfaction represent from the FCB Model?
Respuesta
-
For highly involved purchases where rational thinking and economic considerations prevail
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For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
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For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
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Low involvement/feeling products where appeals to sensory pleasures and social motives are important.
Pregunta 16
Pregunta
Once exposed to Advertisement, what are the Three Cognitive Responses? (Model of Cognitive Response)
Pregunta 17
Pregunta
What are the two Elaboration Likelihood elements?
Respuesta
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Motivation
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Ability
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Cognition
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Execution
Pregunta 18
Pregunta
What are the stages in the consumer decision-making process?
Respuesta
-
Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation
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Information Search, Alternative Evaluation, Purchase Decision
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Problem Recognition, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation
Pregunta 19
Pregunta
Price, Warranty & Fuel Economy are what Evaluative Criteria?
Respuesta
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Objective
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Subjective
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Both
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None
Pregunta 20
Pregunta
Image, Styling and Perceived Performance are what Evaluative Criteria?
Respuesta
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Objective
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Subjective
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Both
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None
Pregunta 21
Pregunta
What are the relevant internal psychological processes?
Respuesta
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Motivation, Perception, Attitude Formation, Integration, Learning
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Learning, Integration, Attitude Formation, Perception, Motivation
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Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, Postpurchase Evaluation
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Motivation, Perception, Attitude Formation, Integration, Purchase Decision
Pregunta 22
Pregunta
What are Maslow's Hierarchy of Needs?
Respuesta
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Self-Actualisation
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Esteem Needs
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Social Needs
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Safety Needs
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Physiological Needs
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Primal Needs
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Psychological Needs
Pregunta 23
Pregunta
What is the Perception Process?
Respuesta
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Sensation, Selection of Information & Interpretation
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Selection of Information, Interpretation & Sensation
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Selection of Information, Sensation & Interpretation
Pregunta 24
Pregunta
What are the two basic approaches to learning?
Respuesta
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Behavioral Approach
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Cognitive Learning Theory
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Behavioral Observation Theory
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Observational Intelligence Approach
Pregunta 25
Pregunta
What is the Cognitive Learning process?
Respuesta
-
Goal, Purpose Behavior, Insight & Goal Achievement
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Purpose Behavior, Insight & Goal Achievement
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Goal, Insight, Purpose Behavior & Goal Achievement
Pregunta 26
Pregunta
What are some Environmental Influences on Consumer Behavior?
Respuesta
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Culture
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Subculture
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Social Class
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Reference Groups
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Situational Determinants