ADVT2509 Models: Weeks 1 - 3

Descripción

Foundations of Advertising Models: Weeks 1 - 3
Josh Butler
Test por Josh Butler, actualizado hace más de 1 año
Josh Butler
Creado por Josh Butler hace más de 9 años
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Resumen del Recurso

Pregunta 1

Pregunta
What do you need to have in-order to achieve message integration?
Respuesta
  • Theme Line & Logo
  • Common Tone & Shared Consistency
  • Message Consistency & Colour
  • Taglines & Images
  • Common Tone & Taglines

Pregunta 2

Pregunta
What do you need to have in-order to achieve strategic integration?
Respuesta
  • Shared Budget, Strong Leadership, Cross-Functional Teams
  • Multiple Audiences, Multiple Communication Disciplines
  • Corporate Mission, Common Objectives, Coordination
  • Common Objectives, Strong Leadership, Creative Freedom
  • Shared Budget, Budget Timeline, Time Management

Pregunta 3

Pregunta
What are the Three Processes of Semiotics?
Respuesta
  • Brand or Product Attribute
  • Interpretant
  • Sign or Symbol
  • Message
  • Imagery or Video

Pregunta 4

Pregunta
What are the three stages of the Response Process?
Respuesta
  • Cognitive, Affective, Behavioral
  • Affective, Cognitive, Behavioral
  • Behavioral, Affective, Cognitive

Pregunta 5

Pregunta
Attention, Interest, Desire & Action: What model are these steps from?
Respuesta
  • AIDA Model
  • Hierarchy of Effects Model
  • Innovation Adoption Model
  • Information Processing Model

Pregunta 6

Pregunta
Awareness, Knowledge, Liking, Preference, Conviction & Purchase: What model are these steps from?
Respuesta
  • AIDA Model
  • Hierarchy of Effects Model
  • Innovation Adoption Model
  • Information Processing Model

Pregunta 7

Pregunta
Awareness, Interest, Evaluation, Trial & Adoption: What model are these steps from?
Respuesta
  • AIDA Model
  • Hierarchy of Effects Model
  • Innovation Adoption Model
  • Information Processing Model

Pregunta 8

Pregunta
Presentation, Attention, Comprehension, Yielding, Retention & Behavior: What model are these steps from?
Respuesta
  • AIDA Model
  • Hierarchy of Effects Model
  • Innovation Adoption Model
  • Information Processing Model

Pregunta 9

Pregunta
What is the Standard Learning Hierarchy sequence?
Respuesta
  • Learn, Feel, Do
  • Do, Feel, Learn
  • Learn, Do, Feel

Pregunta 10

Pregunta
What is the Dissonance/ Attribution Hierarchy sequence?
Respuesta
  • Learn, Feel, Do
  • Do, Feel, Learn
  • Learn, Do, Feel

Pregunta 11

Pregunta
What is the Low Involvement Hierarchy sequence?
Respuesta
  • Learn, Feel, Do
  • Do, Feel, Learn
  • Learn, Do Feel

Pregunta 12

Pregunta
What does Informative represent from the FCB Model?
Respuesta
  • For highly involved purchases where rational thinking and economic considerations prevail
  • For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
  • For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
  • Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Pregunta 13

Pregunta
What does Affective represent from the FCB Model?
Respuesta
  • For highly involved purchases where rational thinking and economic considerations prevail
  • For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
  • For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
  • Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Pregunta 14

Pregunta
What does Habit Formation represent from the FCB Model?
Respuesta
  • For highly involved purchases where rational thinking and economic considerations prevail
  • For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
  • For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
  • Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Pregunta 15

Pregunta
What does Self-Satisfaction represent from the FCB Model?
Respuesta
  • For highly involved purchases where rational thinking and economic considerations prevail
  • For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
  • For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
  • Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Pregunta 16

Pregunta
Once exposed to Advertisement, what are the Three Cognitive Responses? (Model of Cognitive Response)
Respuesta
  • Product/ Message Thoughts
  • Source-Oriented Thoughts
  • Ad Execution Thoughts
  • Brand Attitudes
  • Attitude Toward the Advertisement
  • Purchase Intention

Pregunta 17

Pregunta
What are the two Elaboration Likelihood elements?
Respuesta
  • Motivation
  • Ability
  • Cognition
  • Execution

Pregunta 18

Pregunta
What are the stages in the consumer decision-making process?
Respuesta
  • Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation
  • Information Search, Alternative Evaluation, Purchase Decision
  • Problem Recognition, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation

Pregunta 19

Pregunta
Price, Warranty & Fuel Economy are what Evaluative Criteria?
Respuesta
  • Objective
  • Subjective
  • Both
  • None

Pregunta 20

Pregunta
Image, Styling and Perceived Performance are what Evaluative Criteria?
Respuesta
  • Objective
  • Subjective
  • Both
  • None

Pregunta 21

Pregunta
What are the relevant internal psychological processes?
Respuesta
  • Motivation, Perception, Attitude Formation, Integration, Learning
  • Learning, Integration, Attitude Formation, Perception, Motivation
  • Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, Postpurchase Evaluation
  • Motivation, Perception, Attitude Formation, Integration, Purchase Decision

Pregunta 22

Pregunta
What are Maslow's Hierarchy of Needs?
Respuesta
  • Self-Actualisation
  • Esteem Needs
  • Social Needs
  • Safety Needs
  • Physiological Needs
  • Primal Needs
  • Psychological Needs

Pregunta 23

Pregunta
What is the Perception Process?
Respuesta
  • Sensation, Selection of Information & Interpretation
  • Selection of Information, Interpretation & Sensation
  • Selection of Information, Sensation & Interpretation

Pregunta 24

Pregunta
What are the two basic approaches to learning?
Respuesta
  • Behavioral Approach
  • Cognitive Learning Theory
  • Behavioral Observation Theory
  • Observational Intelligence Approach

Pregunta 25

Pregunta
What is the Cognitive Learning process?
Respuesta
  • Goal, Purpose Behavior, Insight & Goal Achievement
  • Purpose Behavior, Insight & Goal Achievement
  • Goal, Insight, Purpose Behavior & Goal Achievement

Pregunta 26

Pregunta
What are some Environmental Influences on Consumer Behavior?
Respuesta
  • Culture
  • Subculture
  • Social Class
  • Reference Groups
  • Situational Determinants
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