Intro to Hospitality - Chapter 1

Descripción

Review questions for chapter 1 of Hospitality Today 7th Edition
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Resumen del Recurso

Pregunta 1

Pregunta
What constitutes superior service?
Respuesta
  • Work done for others
  • The reality of a guests' stay is less than expected
  • The reality of a guests' stay is exceeded

Pregunta 2

Pregunta
Which of the following is NOT a challenge businesses face when managing and marketing their products and services?
Respuesta
  • The nature of the product is different
  • People are a part of the product
  • The service's provided cannot be inventoried
  • Customers have no contact with their servers

Pregunta 3

Pregunta
Hotels and restaurants provide intangible products.
Respuesta
  • True
  • False

Pregunta 4

Pregunta
Which of the following are the steps for strategic planning?
Respuesta
  • Perform SWOT analysis, Implement strategies, formulate strategies, and monitor results
  • Monitor results, perform SWOT analysis, formulate strategies, and implement strategies
  • Perform a SWOT analysis, formulate strategies, implement strategies, and monitor results
  • Perform a SWOT analysis, manage supply, implement strategies, and monitor results

Pregunta 5

Pregunta
Which of the following are ways a hotel or restaurant can manage supply and demand?
Respuesta
  • Hire part-time employees to work during rush hours
  • Send away all guests after a certain number
  • Offer special deals during slow periods
  • Taking reservations

Pregunta 6

Pregunta
The components of a strategic service vision are (1) targeting a market segment and (2) managing demand.
Respuesta
  • True
  • False

Pregunta 7

Pregunta
The five things organizations can do to help them deliver good service: don't forget who you are, encourage every employee to act like a manager, handle [blank_start]moments of truth[blank_end] correctly, hire good people and keep them happy, respond in a timely manner.
Respuesta
  • moments of truth

Pregunta 8

Pregunta
What are Disney's four basic service priorities?
Respuesta
  • Safety, courtesy, show, and efficiency
  • Safety, courtesy, price, and efficiency
  • Danger, fun, promotion, and time
  • Safety, courtesy, price, and focus
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