4282793
Descripción
Test por Chad Collins, actualizado hace más de 1 año
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Creado por Chad Collins
hace casi 9 años
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Pregunta 1
Pregunta
A tour operator developed special tour packages for individuals who ride motorcycles. What did the tour operator use to segment the market?
Respuesta
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Ethnicity
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Life cycle
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Demographics
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Psychographics
Pregunta 2
Pregunta
The owner of an advertising agency plans to leave town to negotiate a merger for her/his company. What is the purpose of the trip?
Respuesta
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Education
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Business
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Family
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Leisure
Pregunta 3
Pregunta
Which of the following is an example of an intrinsic factor that often motivates individuals’ travel choices?
Respuesta
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Safety needs
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Social reasons
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Cultural values
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Family expectations
Pregunta 4
Pregunta
Because Caleb doesn’t want to go through the hassle of renting a car while traveling for business, he typically stays at hotels that offer shuttle service to and from the airport. What is the motivation for Caleb’s lodging choices?
Respuesta
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The need for security
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The need for recognition
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The desire for convenience
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The desire for quality accommodations
Pregunta 5
Pregunta
Which of the following is an example of leisure travel?
Respuesta
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Ryan flies to Boston to make a sales presentation.
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Rachel rides a train to Dallas to attend a trade show.
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Thomas flies to Florida to visit his parents for a week.
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Tara drives to San Francisco to sign a contract on her employer’s behalf.
Pregunta 6
Pregunta
What amenities are many hotels offering to attract the growing number of women business travelers?
Respuesta
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Concierge services
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Housekeeping services
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Extra security measures and spa services
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Room service and brochures to local attractions
Pregunta 7
Pregunta
Sleep Well Motel is located near a major highway that is 100 miles away from a well-known beach destination, and the average stay of a guest is one night. What is the Sleep Well Motel’s target market?
Respuesta
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Transient traveler
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College students
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Married couples
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Business people
Pregunta 8
Pregunta
Which of the following is a political factor that may impact travel behavior:
Respuesta
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Health issues
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Terrorist threats
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Flight schedules
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Financial difficulties
Pregunta 9
Pregunta
Lily is traveling to Charleston, South Carolina, to attend her best friend’s wedding. What is the purpose of Lily’s trip?
Respuesta
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Relaxation
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Visit family
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Sightseeing
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Special event
Pregunta 10
Pregunta
A cruise line offers a three-day Caribbean cruise that includes activities for parents, childcare services, and a variety of activities for children ages 6 months to 17 years old. What is the cruise line’s target market?
Respuesta
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Single adults
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Young families
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Baby boomers
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Senior citizens
Pregunta 11
Pregunta
What is an important consideration for most leisure travelers when they are planning their vacations?
Respuesta
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Travel budget
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Airline seating
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Checkout process
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Banquet facilities
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